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Tag: Shapoorji Pallonji Real Estate

  • To launch its maiden brand campaign

    Ganguly to promote Joyville by Shapoorji Housing

    By Our Staff

     

    Joyville, the housing platform of Shapoorji Pallonji Real Estate, is all set to launch its brand campaign with Sourav Ganguly as its brand ambassador.

     

    Said Sriram Mahadevan, MD, Joyville Shapoorji Housing: “We are glad to have onboarded Sourav, who is a household name across the country. He is known for his unique leadership, thriving passion, trust, and reliability. Thus, resonating strongly with the core attributes of our brand. All Joyville developments are an address where you are surrounded by people with drive to succeed and Sourav truly represents this spirit.”

     

    Added Parikshit Pawar, CMO, Joyville Shapoorji Housing: “Partnering with Dada is essentially a strategic move. He is recognized for his winning attitude, both on and off the field and is famously regarded as the catalyst of change for Indian cricket. This association between dada and Joyville by Shapoorji Pallonji, can be viewed as a coming together of two winners from their respective fields. Such a symbiotic brand fit is very rare to see.”

     

  • The mandate will include handling full service duties in all areas of digital marketing

    NetBiz bags integrated digital mandate for Shapoorji Pallonji

    By A Correspondent

     

    NetBiz has bagged the 360-degree digital mandate for Shapoorji Pallonji Real Estate.

     

    Said Sunil Varrier – Chief Sales & Marketing Officer, Shapoorji Pallonji Real Estate on the association: “We are happy to move digital media duties of our brands to NetBiz. We are confident that our partnership with NetBiz will help us scale our brands to new levels.”

     

    Arvind Jain

    Added Arvind Jain, CEO, NetBiz: “We are elated and feel notable to bag Shapoorji Pallonji Real Estate’s digital mandate. Shapoorji Pallonji Real Estate continues a legacy of 150 years of success into the real estate sector. While we are thrilled to take on the mandate of yet another iconic brand, it sure is a challenging mandate for us. From my experience, I feel that the real estate sector is only growing and the companies are looking out for consumer friendly ways to communicate with their target consumers and enhance consumer experience. Our focus is to add value to their upcoming projects. We will leave no stone unturned and look forward to a fruitful association with the brand.”

     

     

  • The group is targeting to build 20 million sq ft of residential space over the next seven-eight years in the first phase of its affordable housing business plan

    Joyville showcases unboxed living experience in new print campaign

    By A Correspondent

     

    Joyville, the affordable housing segment of Sharpoorji Pallonji Group, focusses on showcasing ‘Unboxed Living’ in its new print campaign created by FCB Ulka, Mumbai. Joyville is a different venture for Sharpoorji Pallonji, which was only known for being in the luxury segment. With Joyville, they are targeting the middle income group for the first time. With the 30 acre project, Joyville offers homes starting at Rs. 21 lakhs.

     

    The group is targeting to build 20 million sq ft of residential space over the next seven-eight years in the first phase of its affordable housing business plan. These projects will be developed across Mumbai, Pune, National Capital Region, Chennai, Kolkata, Bengaluru and Ahmedabad and will be priced between ₹20 lakh and ₹60 lakh depending upon the location.

     

    FCB Ulka has created a print campaign that highlights the amenities Joyville Howrah offers, away from the hustle and bustle of Kolkata. The purpose of this campaign was to position Joyville as a preferred choice for home buyers where families ‘Live to grow’.

     

    The idea was to promise the luxury that Sharpoorji Pallonji is known for, while also being affordable for the middle class segment. The ‘Unboxed Living’ is shown with the top-view of the property with extra sunlight, air and space that one can live in.

     

    On the campaign, Cyrus Engineer, Sr. VP, Sales & Marketing – Shapoorji Pallonji Real Estate, said, “Joyville provides its residents a lot more space and gives them room to grow. The concept of “Unbox Living” thus is an apt metaphor for the move from a house with limited space to a home that is larger and more airy.”

     

    Vinci Raj, Sr. Creative Director, FCB Ulka, Bangalore, says about his campaign, “Whether it’s a luxury home, or a budget home, everybody prefers to live in a place where they get more light, air and space. We wanted to show Joyville as the affordable real estate option with unboxed living.”

     

    The campaign dwells on the high promise of spacious living with family at economical prices.