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Tag: Shantanu Sapre

  • The objective: bring migrant workers closer to employers who are looking forward to a new pool of talent

    Big Ganga partners Lowe Lintas for KaamWapasi initiative

    By Our Staff

     

    Big Ganga, the Zee Entertainment channel, has joined hands with Lowe Lintas for its KaamWapasi that aims to cater and resolve the on-going unemployment issue amongst migrant workers in India.

     

    Prathyusha Agarwal

    Said Prathyusha Agarwal, Chief Consumer Officer, Zee Entertainment Enterprises Ltd said: “As a responsible media & entertainment platform, we at ZEE believe in serving the community to the very best of our capabilities, coming together with like-minded partners to create extraordinary solutions. The KaamWapasi initiative in partnership with Lowe Lintas is a purposive step in that direction enabling our Big Ganga audiences to take active charge of their livelihoods for a tomorrow that’s better than the pandemic-hit today. Providing a tech-enabled tangible route to employment, we see the platform perfectly complementing the government’s efforts to fuel the economy by accelerating the unlock on a greater scale. This initiative we hope, will not only set the bar for what could be done to serve society in one the most-difficult times but would also further encourage brands and people to come together and take ownership of improving the situation.”

     

    Samrat Ghosh

    Added Samrat Ghosh, Cluster Head East, Zee Entertainment:, “The initiative in partnership with Lowe Lintas is a perfect amalgamation of what Big Ganga stands for. Staying true to our brand ethos of upholding and enhancing regional pride the brand understands that employment is a key social pillar towards ensuring the same.  The association with KaamWapasi serves as an endeavour towards the same restoring the same that caters towards the pressing issue of unemployment and bridges the widening gap between employers and workers in a tech-led effective manner. As a brand our philosophy apart from offering inspiring and aspirational content, we intend to enrich the lives of our viewers through multiple initiatives & the said initiative will help to enrich and brighten their lives.’

     

    Added Shantanu Sapre, Executive Director, Lowe Lintas: “It’s really wonderful to collaborate with a brand like BIG Ganga who has always come forward to support and help people in the hour of need. Through the KaamWapasi intiative, we are trying to re-build the strong foundation for the workers who have lost their jobs unfortunately in pandemic.  The initiative not only aims to re-connect them with urban employers but further propels growth and development in the economy taking it towards the road of recovery.”

     

     

  • The attempt: showcase how it touches millions of lives, cutting across sectors and geographies

    Kirloskar ad created by Lowe Lintas

    By Our Staff

     

    Engineering major Kirloskar has launched a campaign conceived by Lowe Lintas, to showcase how it touches millions of lives, cutting across sectors and geographies.

     

    Speaking about the campaign, Madhav Chandrachud, President, Kirloskar Proprietary Limited said: “Almost all the Kirloskar products are intermediate and hence one might not ever get to see one working. With its wide range of engineering products, it’s critical that communication is humane enough for a wide cross-section to relate to and emotionally connect with the brand. That too without being burdened with the complex product stories. We are happy to have Lowe Lintas, a like-minded agency partner us shoulder the brand custodianship by handling the brand communication seamlessly since the past many years.”

     

    Added Shantanu Sapre, Executive Director, Lowe Lintas: “The idea was to celebrate the millions of smiles Kirloskar has been garnering and cherishing globally since the last many years. The creative and production challenge was to make it human-centric without compromising on creativity in the new normal. Production logistics of curbs on travel, etc also had to be kept in mind. The creative team led by Prathamesh Gharat, Joshua Thomas and Tejas Dangre, with inputs from Charuvi Lokare, and ably supported by Business Head Aniruddha Oka, came up with a simple and elegant solution of setting the film in a photo studio with changing cast members and backdrops, thereby conveying Kirloskar’s global presence without having to travel the globe.”

  • The campaign film depicting some of the 'the slice of life' situations of a family man

    Lowe Lintas asks for our ‘Attention’ in ICICI Pru’s new campaign

    By A Correspondent

     

    ICICI Prudential, the leading private Life Insurance companies, has launched its new offering – the All-in-one Term Plan. And for this, Lowe Lintas Mumbai has conceived a campaign film depicting some of the ‘the slice of life’ situations of a family man.

     

    Speaking about the campaign, Shantanu Sapre, Executive Director, Lowe Lintas said: “With ICICI Pru Life’s campaigns we’ve always been inspired by everyday real-life observations. This campaign is no different. It resonates with the current sentiment of the country where every single person is paying extra ‘attention’ to all aspects to do with the safety of his/her family. Conceptualised and scripted by Navin Chawla & Abhishek Dey, the touch of using a kids’ voice in a sing-song manner of storytelling will not only to break clutter, but also contextualize the word ‘attention’ with the right sentiment, emotion, and action towards choosing iProtect Smart – the all-in-one term plan.”

     

     

  • Conceptualised by Lowe Lintas, Lal Hit’s film latches on to the monthly cleaning routine of a home maker

    Godrej Lal Hit’s new ad film empowers homemakers to fight cockroach menace

    By A Correspondent

     

    Godrej Lal Hit has unveiled a new ad film focusing on the Indian homemaker’s monthly kitchen cleaning regime and how Lal Hit is a preventive solution against cockroach infestation.

     

    Conceptualised by Lowe Lintas, Lal HIT’s film latches on to the monthly cleaning routine of a home maker.

     

    Sharing his thoughts on the digital film, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL), said: “An Indian homemaker is committed to provide a safe and healthy home environment for her family. Among other places within the house, the kitchen is one of the most sacred areas where she follows a regular cleaning regime. Every homemaker dreams of a kitchen area which is hygienic and free of pests like cockroaches. Through this film, Lal HIT lives up to this dream of housewives and ensures cockroach-free home spaces including kitchen. With its fresh fragrance, Lal HIT ensures no space or corner in the kitchen is ignored where cockroaches can breed and multiply.”

     

    Added Shantanu Sapre, Executive Director, Lowe Lintas: “Lal HIT being the leader in the roach solutions category, the onus is on us to educate people on its relevance beyond SOS usage, that it predominantly sees. The communication objective was sharply defined to build regimen and provide people with occasions of product usage. The 15-sec film developed by the team, seamlessly integrates Lal HIT into the existing regimen by compelling homemakers to question their monthly cleaning process, because despite all their efforts, cockroaches still show up.”

     

     

  • Grofers has quickly established itself as the leading choice for consumers wishing to shop their wares via digital platforms

    With Grofers win, Lowe Lintas Mumbai unveils refreshing brand campaign

    By A Correspondent

     

    Local e-commerce platform, Grofers has appointed Lowe Lintas Mumbai to launch its inaugural brand campaign in India. The mandate for Lowe Lintas Mumbai is to build brand Grofers and establish it as the one-stop destination for all things grocery & home needs, on the digital platform.

     

    Launched in December 2014 as an on-demand delivery service that connects consumers with local merchants in the neighbourhood, Grofers has quickly established itself as the leading choice for consumers wishing to shop their wares via digital platforms. Having started its operations with Delhi NCR, Grofers today operates out of 27 cities throughout India.

     

    As part of the launch exercise, Lowe Lintas Mumbai would be unveiling a series of four films that would comprise a central brand film of 45 seconds and three additional films of 30 seconds each that would highlight the service features of Grofers. The entire campaign would work towards promoting the USP of Grofers as an online on-demand delivery service expert. Through the launch campaign, Lowe Lintas Mumbai and Grofers have presented a brand that understands how young India lives; a brand that recognizes today’s mad rush where we often end up compromising on our basic daily needs. Thus, an app like Grofers, which offers a wide range of products across categories, guaranteed quick delivery and other special features like assurance on only the freshest and best produce reaching you at just the click of a button, comes as a much needed helping hand.

     

    Sharing his views on the partnership and the new positioning that the brand has undertaken, Albinder Dhindsa, Co-founder, Grofers said, “We are now in 27 cities across India and offer a rich mix of everyday use products that consumers need. As such, we felt Lowe Lintas Mumbai was the right partner to help us communicate the value of our offering to consumers. We are building our brand on understanding our customer’s wants and needs – wanting to enjoy their time but needing to take care of daily chores as well. Hence, the proposition of ‘We get it’ bodes well for the brand.”

     

    The core theme around the campaign is based on the simple consumer understanding that most working people, especially young couples face — spend most of their time at work. They do not have enough time balancing work and the basic needs at home. In the melee, things that are not on top priority, like home needs and kitchen restocking – mostly things that are seen as chores – get put off until the absolute last minute. But Grofers as a brand with its unique offering helps today’s working couples inch a step closer towards achieving the coveted dream of striking a work-life balance.

     

    Elaborating on the collaboration between the two, Shantanu Sapre, Executive Director, Lowe Lintas Mumbai said: “I am happy that Grofers chose us to chart out their brand journey in India through the inaugural launch campaign. The excitement on this launch is high; in this I see an interesting challenge, as the category is as yet nascent. This provides Lowe Lintas Mumbai with the opportunity to create a unique brand voice in an unexplored category. Thus, what we present to the audience is a quirky, witty and playful communication that will help us make Grofers a household name.”

     

    As an on-demand, hyper local, ecommerce application Grofers provides doorstep delivery in just a few clicks. From groceries and fresh fruits & vegetables to bakery products, cosmetics and even electronic accessories, the app is currently available on Android and iOS thereby providing maximum coverage of the smartphone market in India.

     

    Arun Iyer

    Elaborating on the creative approach behind the brand campaign, Arun Iyer, Chief Creative Officer, Lowe Lintas said, “The challenge was to give the brand meaning in the lives of these young working couples. It is a well-known fact that women have always found men who share domestic responsibility, more appealing. I’m certain this holds even truer for the young working women of today – given they are constantly trying to successfully juggle work and home. It is this insight that we played on for the Grofers campaign. The brand understands their life and submits to the women that they ‘won’t always get what they want’ and that is exactly where Grofers steps in and gets them ‘what they need’- a husband who shares the domestic responsibility of lending a helping hand, all at the convenience of the Grofers app.”