MxMIndia

Tag: Shantanu Prakash

  • The film has been directed by famous Bollywood director, Tigmanshu Dhulia

    Infectious executes for Tasty Treat with Tigmanshu Dhulia

    By A Correspondent

     

    Tasty Treat has launched desibhujia in four international flavours – Wasabi, PeriPeri, Barbeque and Schezwan with a campaign titled “BhujiaGhoomAayiDuniya” created by Infectious. Inspired by classic Bollywood plot twists, the ad features the four sons of the bhujia family who get separated at a fair and literally travel the world only to reunite with their family again, transformed by their travel. Just like the new flavours, the campaign too has its share of spice and twist. The film has been directed by Tigmanshu Dhulia.

     

    Speaking on the launch of this campaign, Shantanu Prakash, Vice President, Brands – Future Brands said: “Tasty Treat is redefining the idea of traditional Indian snacks for the new India. Our international range of bhuji as is a step in that direction. When Infectious suggested Mr. Tigmanshu Dhulia as the director, it just fell in place. It needed someone like him. This campaign with its ‘twisted’ take on the 1970s lost&found masala Hindi films, helps take the whole effort forward.”.

     

    Leading the team behind this campaign, Ramanuj Shastry, Co-founder of Infectious, said: “Humour is Tasty Treat’s personality. Their first campaign, ‘YehPhisleeNeeyat’ too was built around a quirky idea. But ‘BhujiaGhoomAayiDuniya’ takes the fun quotient up by a few notches. The personification of the new flavours makes for an engaging and memorable story that would stand out in today’s clutter.”

     

    Added Nisha Singhania, Co-founder of Infectious, “In the F&B category where all brands are trying to be about health and taste, Tasty Treat is refreshing as it is focused only on taste. Credit to the brave brand team for agreeing to such an unconventional idea.”

  • The campaign "#ThereIsAnotherWay" stresses on the importance of a smarter way of learning

    #ThereIsAnotherWay stresses Educomp via new campaign

    By A Correspondent

     

    Educomp Solutions has come out with a new ad campaign that aims to change the way people view education and the process of learning for children in the country.

     

    The campaign “#ThereIsAnotherWay” stresses on the importance of a smarter way of learning. It seeks to get people thinking that there is another, better way for children to learn and Educomp has the answer.

     

    The concept behind the campaign is to show the kind of severe pressure our children are under. The competition and the need for 99 per cent is not only ruining the quality of childhood but also making parents into a dictatorial police force. Educomp believes that this system should not come in between the child and the joy of learning and that there is an alternate way to grow, to learn, to teach and be taught.

     

    #ThereIsAnotherWay campaign has been launched across electronic and digital media. It is already trending on Twitter. The digital campaign aims to engage people through contests, videos and live interactions to get them to think about their own innovative methods of learning in today’s digital age.

     

    Through this campaign Educomp wants to highlight its key stakeholders that include parents, teachers, school community, policy makers and educationists the joy of learning and that there is an alternate way to grow, to learn, to teach and be taught.

     

    Shantanu Prakash, Chairman and Managing Director, Educomp Solutions Ltd. said, “Our education system is being revolutionized by the Internet, online social collaboration and increasing availability of smart and mobile devices. This is another pioneering move by Educomp that marks the transition of the education system from the digital age to Internet Age.”