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Tag: Shantanu Gangane

  • Shantanu will be will be primarily responsible for growth of international and domestic content uptake

    Universal Music India appoints Shantanu Gangane as VP, Marketing

    By A Correspondent

     

    Shantanu Gangane

    Universal Music announced the appointment of Shantanu Gangane as Vice President, Marketing India & South Asia. In his new reporting into Senior Vice President, Vinit Thakkar, Gangane will be will be primarily responsible for growth of international and domestic content uptake while closely working with brands and partners.

     

    Prior to joining Universal, Gangane was with Vu Clip Inc. where he was the Head of Marketing for the OTT venture Viu India. He has had experience of over 15 years with brands like MTV, Nickelodeon, Radio City, FCB Ulka and Times Network.

     

    Speaking on the appointment of Gangane, Thakkar said: “We are at a very interesting time in the music business which is being driven by creativity and innovations at all levels. Shantanu will be a great addition to the management team at Universal Music India & South Asia with his diverse experience across media and entertainment businesses and his expertise across functions of Marketing & PR.”

     

    Speaking on his new role, Gangane added: “This is an exciting growth phase of my career and I couldn’t be happier to join the leading music label Universal Music that is looking at India for a growth trajectory. And working with passionate industry experts, Devraj [Sanyal] and Vinit is surely going to be a fulfilling and enriching experience.”

     

     

  • The Bates-creative 'Kaafi Feels Bro!' campaign encapsulates the essence of the Viu brand

    Viu fires up OTT market with aggressive ad blitz

    By A Correspondent

     

    Vuclip has announced its first ever integrated brand marketing campaign for Viu – ‘Kaafi Feels Bro!’. The new campaign aims at building Viu, the OTT service available in 15 markets across Asia and the Middle East.

     

    Commenting on the launch of brand campaign, Shantanu Gangane, Head of Marketing, Viu India said: “At Viu, our endeavour is to offer great viewing experiences and riveting content with a dose of local flavors to our audiences. With compelling content that is bound to evoke various emotions from viewers, our first brand campaign is a reminder of the diverse genres, moving stories, interesting and original content available for our viewers on the platform. With the ‘Kaafi Feels Bro!’ campaign we aim to connect with our audience in their lingo, which to them signifies the range of exciting content.”

     

    Speaking on the brand campaign, Bates Chi & Partners India CEO VS Srikanth, said: “It was a great experience to co-create this communication with Viu and we look forward to many more such experiences. The collaborative effort of the Viu and Bates teams has led to this piece of communication; a perfect representation of youth and their viewing habits. We knew we had a winner when we first presented the line ‘Kaafi Feels bro.’ After much deliberation, testing and market research, here we are today. The rest, as they say, is history.”

     

    The 360-degree marketing campaign is being rolled out across TV, Print, OOH, radio and social platforms.The campaign has been created inHindi and Telugu.

     

  • In addition, Zoom also put up over 200 hoardings across Mumbai, Delhi and Bangalore at prominent, high traffic zones and has activated a print campaign across 37 cities

    Zoom undertakes high-decibel promotional activity to promote channel

    By A Correspondent

     

    Close on the heels of its new brand overhaul and fresh content line-up, Zoom recently adopted a high visibility 360 marketing campaign that uses rich mix of media targeting key demographics in focus markets. As part of its marketing initiative, it has wrapped up an entire air-conditioned train – both, exterior and interior – on the Mumbai Metro line with the channel’s logo, ad creatives and colours. In addition, Zoom also put up over 200 hoardings across Mumbai, Delhi and Bangalore at prominent, high traffic zones and has activated a print campaign across 37 cities.

     

    Shantanu Gangane, Head of Marketing – Times Now, ET Now & Zoom at Times Television Network said, “Bollywood is a big driver of our content mix. Zoom is recognized for providing an authentic, credible connect with Bollywood. Bollywood always towers over popular imagination; it has epic scale, and is truly larger than life. And our OOH campaign too promises to be unique and showcase innovation, our idea was to make Zoom’s marketing communication visually striking keeping in line with the complete brand overhaul and a change in the look and feel of the brand. We saw the sleek and ultra-modern Mumbai Metro train service as a great brand fit for the content and personality of Zoom, which delivers the most premium audiences to brands and advertisers.  So it is be-fitting that our brand Zoom literally rides a metro train.”

     

    Five creatives for the visually striking OOH campaign were conceptualized and designed keeping in mind Zoom’s brand keywords, youth-focus and trendy content line-up by Famous Innovations. They feature the channel’s brand ambassador – Kangana Ranaut.

     

    During the re-launch of the brand, the week saw innovations in trade media helping Zoom capture a high share of voice using high impact innovations in both offline and online media. Zoom designed a song and a music video which was shot by legendary international director, Harvey Brown, who specialized in larger than life musicals to amplify its brand messaging. A song was also recorded, composed by Sachin- Jigar, and sung by Anuskha Manchanda. The video, titled Hotel Zoom was unveiled on the launch day across platforms and to drive engagement on social media. The song is being promoted heavily on television, radio, social media and is also live on all pan-India telecom operators by way of Caller Ring Back Tones (CRBTs).

     

    Additionally, digital media saw countdowns, live tweets, a live telecast of the launch event via Periscope, content promotions across all platforms leading to Zoom announcement trending nationally on Twitter. The hash tag for the campaign #TurnOnZoom received over 250 million impressions on Social media while more than 40,000 tweets were generated within a short-span of three weeks. There were around 6 million interactions on social media during this period. The channel, in order to engage with the internet-savvy generation, also ran a contest wherein the users were requested to sing and record Zoom Anthem on Dubsmash and post the video on Twitter, to win iPhone6.

     

    As for radio, Zoom tied up with radio stations in 13 cities. These radio channels played Zoom Anthem regularly for the mentioned period.