Quick Heal Technologies, the cybersecurity company, has launched its first ever regional TVC in Tamil. The ad features actors Robo Shankar, Papri Ghosh and Imman Annachi. The TVC was conceptualised and created by Fourth Dimension Media Solutions.
Shankar B
Speaking on the TVC, Shankar.B, CEO, Fourth Dimension Media said: “This project is very important for us, we sincerely thank team Quickheal and Dr.Kailash Katkar for the trust imposed on us, they were exuberant when we shared with them some data points on how southern India behaves vs the rest. They were also convinced strongly that Southern India doesn’t embrace just TVC’s dubbed in Regional Languages.”
On Friday, August 9, all roads lead to the second edition of the South India Media Summit in Chennai. Around 350 delegates are scheduled to be in attendance with around 50-odd speakers from across the country addressing the audience.
Organised by Fourth Dimension Media Solutions, there will be panel discussions on issues like Fake News, the importance of regional languages and OTT and how South Media is becoming an important centre for medical tourism amongst others.
As he was stitching up arrangements for the Summit, Shankar B, CEO of Fourth Dimension Media Solutions spoke to MxMIndia (Disclosure: MxMIndia is a media partner of the South India Media Summit). Read on…
01. How’s this edition of SIMS different from the last one?
The success of this format is due to the sessions and panellists who have contributed all their experience and agreed to be a part of this event. Also South India doesn’t witness such large format events and my only aim is to educate and make people learn out of this event – there is no other motive.
01a. How’s this edition of SIMS different from the last one?
This Edition has mix of speakers from all walks of Life. I have MDs,CEOs and also CMOs from large corporates. This year the focus is more on digital, health care branding and women empowerment. There hasn’t been a session till date on healthcare branding and Chennai being the sort of capital for medical tourism – I badly wanted to address this.
02. Does the fact that you have a separate summit for South India mean that the existing events held aren’t inclusive? That the southern players feel left out?
Am glad someone asked me this question. South India is different in all aspects – the language, food, culture, clothes etc but there is abundant potential which lies in each of these five states and One Union Territory. The way Retail/Regional brands in the South have given a tough fight to most of the MNCs is worth mentioning. I always try and educate the media fraternity on the Do’s and Don’ts and now people have taken cognisance it seems to be working well.
03. Would you advocate similar events for other regions as well? Would you consider conducting a simiar Summit elsewhere in the South where there is a formidable media presence?
I don’t know how to answer this – I strongly feel there was a strong need for marketers and brand owners to understand the South more closely. Though there are events held in South – there aren’t events which involves the Retail Biggies who have actually contributed to South’s GDP. I always evangelise for South – I still feel we are left out. Without naming anyone – the so-called big industry events which happen hardly have any knowledge sessions on South – I have bought this to people’s notice – it went unnoticed. That prompted to start the SIMS.
04. Would you advocate similar events for other regions as well?
Yes, we plan to take this to the smallest of towns in South India –there is no point in doing events in Chennai, Bangalore & Hyderabad. You should do events where people from smallest of towns stand to gain form these knowledge leaders, which otherwise wouldn’t happen.
05. I notice that Federal is the presenting sponsor which is a sibling of PT. Is this why there is no representation from Sun, the largest player from the South?
We have always wanted to do an event for Federal and this fitted their bill. This has nothing to do with Sun Group – they are the market leaders in South and there is no doubt about that. Frankly speaking – we didn’t approach them for Sponsorship.
05a. But there’s no one from the rivals of PT/Federal among the panellists?
Well, Hindu and Dighvijay are there. Deccan Herald couldn’t make it. I approached Sun last year, but there was no response… so there’s nothing much one can do.
Super TV has unveiled a brand new logo and a new programming line-up. It has roped in Fourth Dimension for the national ad sales duties of the channel. The channels is associated with an Illayaraja musical concert on June 9 as its publicity partner.
Said K Sanjeevi, MD, Super TV: “We consider this development as a great opening to national ad sales market and Fourth Dimension’s strong ground presence in the South market and the team’s sound knowledge about the Indian advertisement trends would definitely power up the growth process of the channel coalesced with a nationwide visibility.
Added Shankar B, CEO, Fourth Dimension Media: “Super TV, a GEC channel was launched on 2011, with a motto of non-stop entertainment and has been successfully delivering the same for the past eight years with its footprints in most of the leading MSOs and DTH services. It’s a great opportunity for us to represent another brand from South/ Tamil Nadu, there can’t be a better opportunity for us to start other than musical legend Illayaraja, we thank Mr Sanjeevi for this chance.”
Chennai-based advertising sales firm Fourth Dimension Media Solutions is holding the South India Media Summit 2018 on April 27 at Taj Coromandel in Chennai. The Summit has lined up industry leaders to speak on the occasion.
The Summit, which is being organized by Fourth Dimension, will be rolled out pan-India as a platform such as this would go a long way in evangelising the media industry in the South, said Shankar B, CEO, Fourth Dimension.
News channel Puthiya Thalaimurai from Tamil Nadu has announced a hike in its ad rates by about 25 per cent. This is the first time in the last three years that the leading news channel has taken the decision to increase its rate.
Puthiya Thalaimurai is the leading news channel in Tamil Nadu, across all TGs outperforming all other news channels in the market. It was launched in August 2011 and has been growing exponentially in viewership week on week. It has been the most preferred regional news channel, attracting large audience across all socio economic categories. Puthiya Thalaimurai is the only news channel in Tamil Nadu without a political alignment and is also a leader in its category.
Shankar B
Fourth Dimension Media Solutions CEO, Shankar said, “We haven’t had a substantial rate increase in the last three years. Our prime time and super prime time properties have grown beyond our expectations and we sincerely thank our advertisers for having stood with us. The rate increase will be effective from first week of April ’15.â€
Chennai-based Fourth Dimension to be exclusive adsales partner for the annual Puthiya Thalaimurai Sakthi awards. Earlier, to celebrate womanpower, New Generation Media had announced the awards following the footsteps of the pathbreaking and successful Tamizhan Awards.
Shankar B
Speaking on the occasion, Fourth Dimension CEO Shankar B said, “We are very much happy and looking forward for this event. People just speak about women empowerment and there is too little recognition. This event will be a substantial way to honor and to acknowledge women, and I’m happy to be part of it. â€
The Puthiya Thalaimurai Sakthi Awards will honour and celebrate extraordinary women for outstanding achievements in their chosen fields of work and service. The awardwinners will be selected through a stringent process combining the consensus of a jury and public voting carried out through Puthiya Thalaimurai, Puthiya Thalaimurai Magazine and PT.tv.
The awards will be presented in Chennai on March 8 and will be presented on Puthiya Thalaimurai at a later date.
Business India Publications has appointed Fourth Dimension Media Solutions as its sales concessionaire to strengthen its existing sales team and increase its strategic reach with clients and media houses.
The collaboration with Fourth Dimension will enable Business India to effectively engage with advertisers in India and amplify their presence across the country along with developing widespread and integrated relationships with leading national advertisers.
Said Fourth Dimension Media Solutions CEO Shankar B: ” We are extremely honoured and privileged to represent an iconic brand like Business India and it will be our commitment to fulfil the expectations.”
Samaya TV has appointed Fourth Dimension as their national media sales partner. The collaboration will enable them to reach out to advertisers across India through the strong sales network which has been built by Fourth Dimension over last three years of operations in India.
Shankar B, CEO, Fourth Dimension Media Solutions said, “We are confident about this development and hope this benefits advertisers/clients who have a big appetite for Karnataka as a region.”
G V Krishnamurthy, the business head of Samaya TV added, “Fourth Dimension has been a successful media outsourcing firm which helped channels like Puthiya Thalamurai build major market share in Tamil Nadu among advertisers. I am sure they will bring in the same expertise to fuel our growth too…”
Samaya TV was launched on 20th June 2010 and the positioning line for the channel is Naija Suddigaagi which stands for real and true news. Within a year of launch, Samaya TV has reached a wider viewership making it the second most viewed news channel in Karnataka after TV9.
Nal Valthukkal! Or hearty congratulations to Chennai-based Fourth Dimension Media Solution on its third anniversary. The media outsourcing company that’s part of the SRM group is celebrating its 3rd anniversary today (Feb 7).
In this short time span the company has achieved a turnover of 50Crs and aims to double its current turnover in the current financial year, said CEO Shankar B and COO Bharath Viswanathan while thanking all stakeholders in broadcast, radio and print businesses.
Said Mr Shankar: “Change is the only constant in the fast space media landscape and I feel committed to offer optimum media solutions to all our existing and potential customers.” Added Mr Viswanathan: “Our biggest achievement was to make the whole ‘outsourcing’ model a workable one and we have achieved success in doing so. As an organization we have been growing at a very healthy growth rate and our endeavour for 2014 -2015 would be to show exponential growth and healthy profitability in area where we are present.”
The firm currently handles the airtime sales of the Puthiya Thalaimurai news channel, Puthu Yugam GEC, Chennai Live radio station and the Puthiya Thalaimurai and Puthiya Thalaimurai Kalvi magazines on an exclusive basis.
