MxMIndia

Tag: Shalini Raghavan

  • Offering an online and retail shopping experience

    Nykaa launches film for flagship ‘Pink Friday’ Sale

    By Our Staff

     

    Nykaa has announced its annual shopping event, The Pink Friday Sale 2021 from Nov 24 to 28. As India’s leading lifestyle destination, Nykaa invites consumers to ‘Pink it up’ offering an online and retail shopping experience.

     

    Said Group Chief Marketing Officer Shalini Raghavan: “Nothing quite says it is the party season like an epic sale event that lets you spoil yourself with cool, coveted brands that allow you to express yourself in style. Our Pink Friday sale is easily one of the most anticipated annual shopping celebrations for our consumers and each year we look forward to bringing them irresistible deals, curations and shopping experiences. This year’s sale is going to be our biggest ever yet with beauty and fashion both on offer and we invite everyone to ‘Pink it up’ in style with Nykaa.”

     

  • Features existing brand ambassador Janhvi Kapoor

    Sideways Consulting films new campaign of Nykaa

    By Our Staff

     

    Nykaa Cosmetics and Fashion has released a new campaign with its brand ambassador, actor Janhvi Kapoor. The campaign will debut on Nykaa’s social channels and will be further amplified across digital and mainline media.

     

    Commenting on the campaign launch, Shalini Raghavan, Group CMO, Nykaa, said: “At Nykaa, a shared love for beauty has underpinned our relationship with consumers. By listening to them closely and consistently bringing their beauty desires to their doorstep, we have become a much-loved part of their lives and we greatly value this position. With our All that you love campaign we want to acknowledge their emotional connection with us and invite many more women to experience the joy of discovering Nykaa’s limitless world of beauty that cuts across categories and choices.”

     

    Added Abhijit Avasthi, Co-Founder Sideways: “Sideways has conceptualised and brought to life the All that you love campaign keeping in mind that there is something for everyone at Nykaa; where the girl-next-door can play, explore and experiment, looking and feeling beautiful, in a safe judgement free environment.”

     

  • Tiger joinsJohn Abraham and Sushant Singh Rajput to endorse the brand

    Garnier Men announces Tiger Shroff as brand ambassador

    By A Correspondent

     

    Garnier Men has announced Tiger Shroff as its new ambassador. The actor will be seen endorsing the brand along with John Abraham and Sushant Singh Rajput.

     

    Sharing her thoughts on signing Tiger Shroff, Shalini Raghavan, Chief Marketing Officer, L’Oréal Consumer Products Division, said:“We’re very happy to welcome Tiger on board as the new face of Garnier Men along with John Abraham and Sushant Singh Rajput. He represents today’s generation of Indian men who invest a lot in their personal grooming, skin care regimes and fitness goals. Garnier as a brand has always promoted and represented a healthy, active and natural lifestyle, and Tiger’s sporty and dynamic personality fits seamlessly with the brand’s values.

     

  • Raghavan will be responsible for driving overall marketing capability and strengthening digital initiatives

    L’Oreal India appoints Shalini Raghavan as CMO, Consumer Products Division

    By A Correspondent

     

    L’Oréal India has announced the appointment of ShaliniRaghavan as Chief Marketing Officer for its Consumer Products Division (CPD). Raghavan will be responsible for driving overall marketing capability and strengthening digital initiatives to build a strong strategy for L’Oréal’s CPD brands – L’Oréal Paris, Garnier, Maybelline New York and NYX Professional Make up.

     

    In her new role, Raghavan will report into Jean-Christophe Letellier, MD – L’Oréal India and will oversee marketing, media, public relations and digital functions. “L’Oréal is the world leader in beauty for over a century and has grown this category in India with a blend of enterprise, insights and first to market innovations. I am deeply passionate about the beauty business and the opportunity to build on L’Oréal India’s leadership position is an exciting journey that I look forward to,” said Raghavan on her appointment.

     

    With over 15 years of experience in the beauty industry, Shalini joins L’Oréal from Hindustan Unilever Limited (HUL). She has worked in leadership roles in marketing and business development of brands such as Lux and Lakmé, and was recently the Global Brand Director (Asian and African) of Dove Masterbrand.

     

    Commenting on the new appointment, Jean-Christophe Letellier, Managing Director, L’Oréal India said, “Shalini is an experienced marketing professional with a deep insight into the beauty business. Her international experience and knowledge of building organisational capacity in strategy, innovation and marketing will be prized as we look to grow our presence across the country.”