MxMIndia

Tag: Shalini Gupta

  • To spearhead growth

    Taneira appoints Shalini Gupta as new GM

    By Our Staff

     

    Taneira, the women’s ethnic wear brand from Titan, has announced the appointment of Shalini Gupta as General Manager – Marketing, Category, Design, and Supply Chain.

     

    Speaking on her new role, Shalini Gupta, General Manager, Taneira said, “Over the past few years, Taneira has brought the best Indian weaves under one roof for the progressive Indian women and has also supported the weaver community from across the country. The brand has won the hearts of many customers in a short period of time, and is now poised to scale up exponentially. I look forward to playing a role in making Taneira the most loved brand for women’s ethnic wear in India”.

     

  • It targets children who are exposed to multiple screens and gadgets

    Titan Eyeplus & the right ‘Blue for Kids’

    By A Correspondent

     

    Titan Eyeplus has unveiled a campaign that addresses the Blue Light and its impact on the children who are exposed to multiple screens and gadgets.

     

    Said Shalini Gupta, Marketing Head Eyewear Division, Titan Company Ltd. “Children are already spending far more time than recommended with screens. It is increasingly becoming evident that gadgets have become an indispensable part of kid’s routine, from learning to entertainment, impacting the overall eye health. The impact of Blue Light emitted from the screens of various gadgets has been an increasing concern resulting in eye-strain, blurring of vision, dry eyes and headache. With this campaign we wanted to address this burning issue. The campaign takes a solution oriented approach to the problem with a vision to equip the parents with information and advice that is crucial for the new normal.”

     

    Said a spokesperson from Wavemaker: Since the lockdown, school kids and the college going youth have been subjected to multiple hours of screen time, sometime even at a stretch. Parental woes have been a discussion point on social who’ve been watching their children spend a number of additional hours on their gadgets since this pandemic lockdown. We wanted to best use this unforeseen opportunity and help these kids and their parents (the decision makers) with the “Blue for Kids” campaign targeted the school going populous as well as the youth who are now receiving general education online for extended hours, in the effort to impart the knowledge that harmful blue light from gadget screens can cause strain and can be avoided with simple ready-to-use computer glasses (without power) or custom powered Blue Filter Lenses by Titan. Since we were talking to and about kids, this film hinged on the perspective of a child and his/her life in terms of gadget use and screen time. In making known the new gadget-inclined schedules of children, we passed on a message to their parents subtly.”

     

     

  • The campaign seeks to establish Titan as the leading eyewear brand

    Titan Eyewear tells Indians to ‘Find their signature style’

    By A Correspondent

     

    Titan eyewear has unveiled its latest campaign titled ‘Find your signature style’. Said Shalini Gupta, Marketing Head of Titan’s Eyewear business: “Consumers today are seeking new age materials, enhanced functionality and a deep design story. The TVC romances three important product lines of Titan and playfully showcases their uniqueness. We have crafted an engaging screenplay to showcase the interplay of the large variety of our product portfolio & spectrum of Ayushmann’s versatility.”

     

    Added Tithee Ghosh, Managing Partner, Ogilvy: “The new campaign for Titan Eyewear has a surprise for audiences as Ayushman Khurana is launched as the brand’s ambassador. Titan Eyewear has been synonymous with the brand’s outlets but with the brand expanding its footprint across different optical stores and focusing on a larger, more stylish and consumer need based range of eyewear and eyewear solutions it was important to deliver this news in an engaging manner. The fit with Ayushman was very strong as he has established himself as a stylish actor with amazing range. The brand’s message therefore gets delivered in an entertaining and credible way. We are confident consumers will engage with this ad as it has been crafted to leverage Ayushman’s core essence of stylish approachability for Titan Eyewear which is also seen by consumers as a stylish but accessible brand.”

     

     

  • AK will be endorsing all the three categories comprising frames, sunglasses and lenses

    Titan Eyewear appoints Ayushmann Khurrana as its brand ambassador

    By A Correspondent

     

    Titan’s eyewear business has announced actor Ayushmann Khuranna as its new brand ambassador. The actor will be endorsing all the three categories comprising frames, sunglasses and lenses and feature in an upcoming multi-media campaigns for the same.

     

    Commenting on this development, Ronnie Talati, CEO – Eyewear Division at Titan said: “Titan as a brand and eyewear as a category caters to consumers from 6 to 60 years age bracket and represents a grounded, inclusive and pioneering persona. Given this context, there could not have been a better ambassador to personify Titan’s Eyewear business than Ayushmann Khurrana. “

     

    Added Shalini Gupta, Marketing Head – Eyewear Division at Titan: “We are extremely delighted to welcome on board Ayushmann, the most celebrated actor of mainstream cinema pushing the boundaries of typical Bollywood content. His commitment to his craft reflects Titan’s unflinching commitment to quality and design excellence. He is a celebrated actor, singer, and writer – a versatility that resonates so well with Titan. “

     

     

  • The Bai Manoos anthem is a powerful message that Lokmat is doing on Facebook and Twitter

    Lokmat salutes womanhood with #BaiManoos

    By A Correspondent

     

    Lokmat has announced a new concept adressed via a  #BaiManoos. The initiative is an invitation for everyone to move beyond stereotypes and see women for what they really are – people.

     

    Said Hemant Jain, Senior Executive VP, Lokmat Media, Business Head, ClickStart: “The evolution of the Bai Manoos concept, its execution, and the response it is already receiving gives me great personal satisfaction. I’m tremendously proud to be spearheading this campaign, which I believe has the power to make a difference in the struggle for women;s empowerment. Women’s issues are after all, human issues, and I hope to see a positive change in our society’s attitudes soon!”

     

    Added Shalini Gupta, Vice President, Brand & Communication, Lokmat Media Group: “This is a clutter-breaking 360-degree concept which goes beyond womanhood to acknowledge mankind and humanity beyond womanhood. This is in line with Lokmat Media Group’s larger brand philosophy that identifies and recognises people across age groups in Maharashtra for unique initiatives and truly believes in making a difference in their lives… through initiatives as these we wish to drive a change in thinking thus striving for a better world beyond stereotypes.”

     

     

  • Special talks on self-defence and value education by Dr Anjali Nigam and actress Mayuri Wagh & fitness mantra by Sharmila Munj of Pinkathon (Thanegoingpink)

    Lokmat Sakhi gets leading women to talk on fitness and self-defence

    By A Correspondent

     

    To recognise the efforts and contribution made by women in their respective fields, Lokmat celebrated womanhood with its Lokmat Sakhi members on March 7, 2017, at Mumbais Mithibai College inviting women achievers from various walks of life.

     

    The event was graced by Bollywood actress and writer Divya Dutta, Dr Anjali Nigam- CEO and Founder Director of WhiteSwan Consulting Group, Sharmila Munj- Pinkathon Ambassador, noted actor and dancer Sonalee Kulkarni and actress Mayuri Wagh.

     

    Speaking on the initiative, Shalini Gupta, Vice President, Brand and Communication, Lokmat Media Pvt. Ltd said: “Lokmat Sakhi is a platform for the women where they come together, celebrate their interests, passion, learn new things and share experiences. It’s a forum of self-expression and bonding. This was an opportune moment to connect with Sakhis in Mumbai.”

     

  • The agency would be responsible for developing through-the-line creative communication solutions for the ​flagship brand

    ​Lokmat ​appoint​s Paperboat Brandworks as Creative AOR

    ​By A Correspondent​

     

    Lokmat Media ​has appointed Paperboat Brandworks as its Creative AOR (Agency on Record) after a multi-agency pitch process in Mumbai. The agency would be responsible for developing through-the-line creative communication solutions for the ​flagship ​brand.​ ​Paperboat Brandworks is a Mumbai​-​based creative communications agency co-founded by Arijit Ray (​f​ormer CEO, Dentsu Communications), Arindam Sengupta ​and​ Raju Gondhlekar (​b​oth Former Creative Heads at RK SWAMMY BBDO).

     

    Commenting on the new partnership, Shalini Gupta, Vice President – Brand & Communication, Lokmat Media said “Every media house is aiming towards the next level of growth owing to the transition period of environmental or category changes basis the growing needs of its readers. Lokmat has charted a distinct growth path across various divisions and this new partnership will only compliment that. We hope to get a fresh communication approach and new learnings from Paperboat. My hearty congratulations to the team at Paperboat and I look forward to a fulfilling partnership.” Speaking on the account win,​ Arindam Sengupta, Co-Founder & Managing Partner, Paperboat Brandworks added, “We are really excited to have got the opportunity to infuse our creative skills on a brand like Lokmat. Good creative solutions are direct results of the openness, enthusiasm and involvement of the team, and here we are very pleased to see that the agency-client wavelengths match. We look forward to partnering the brand teams towards building creative ideas and concepts that are sharp, refreshing and hugely relevant in the current times.”

     

    Added Arijit Ray, Co-Founder & Managing Partner, Paperboat Brandworks​:​​ “Lokmat is one of the most trusted brands of Maharashtra, with highest readership and reach. We are really looking forward to working closely with the brand team at Lokmat to help leverage this leadership by creating memorable & highly relevant communication contexts..”

     

    Speaking on the win Raju Gondhlekar, Co-Founder & Managing Partner, Paperboat Brandworks added, “One of the fundamental reasons for Lokmat’s success is its connection with the readers. The content and language connect, from grass-roots to top-end, is a strong motivator to do great creative work at multiple-points using Maharashtrian sensibilities and cultural nuances bringing out the core brand strengths in simple meaningful and memorable ways.”

     

  • The wedding TVC opens outside a marriage court, where a young couple has just taken their vows

    Sonata celebrates marriage in an unconventional way

    By A Correspondent

     

    Taking the brand’s message Karo, Toh Shaan Se to a new level, the wedding campaign from Sonata lauds the ever-growing spirit of the aspirational Indian. Centered around the Shagun watch, the brand stays true to its character, of doing everything with pride. In the spirit of the wedding season, the brand celebrates marriage in an unconventional way in their latest television commercial.

     

    The wedding TVC opens outside a marriage court, where a young couple has just taken their vows. Their friends’ wish them luck and leave, making the newly-wed bride realize the absence of a fairy tale wedding and feels a pang of disappointment. Her husband taps her shoulder and gestures to ask her if she is alright. She shrugs away the feeling and smiles at him. He pulls out a box and presents her the Shagun watch from the latest collection of wedding watches by Sonata, to mark the beginning of their new journey. As he puts on the truly unique time piece on his wife, he surprises her with an orchestrated fairy tale wedding party.

     

    Commenting on the significance of the Shagun campaign, Shalini Gupta – Head Marketing, Sonata, Titan Company Ltd says, “The wedding season is an important time for Sonata and we want to celebrate the spirit of our young audience who are looking to live their life to the fullest. With the wedding campaign we recognize that not all marriages are conventional and celebrating a moment of ‘togetherness’ is what matters the most. As an ode to this very spirit, we are telling the story of the newly weds who have done exactly that, shaan se.”

     

  • The latest campaign featuring Badshah is an effort to reach out to a wider audience who are keen to prove themselves and live life while enjoying every moment to the fullest

    Sonata urges India’s youth to be their original self in new TVC

    By A Correspondent

     

    Sonata has unveiled a new campaign that resonates the brand’s new anthem “Karo, Toh Shaan Se”. It reflects the ever-growing spirit of the aspirational Indian and celebrates their attitude.

     

    In the latest television commercial from Sonata, the stage is alive at a concert featuring rapper and musician Badshah while the audience is grooving to his performance. The rapper challenges the crowd to come forward only if they are original. Badshah spots a young man in the crowd and throws the mike out to him, challenging him to come up on stage. Urged by the crowd, the young man jumps up on stage without any hesitation. He surprises Badshah with his impromptu rapping. He tells the rapper he only needs an opportunity to prove he can take on the world.

     

    Sharing her thoughts on the campaign, Shalini Gupta – Head Marketing, Sonata, Titan Company Ltd said, “We have noticed a growing trend in India, of people who are transcending into a generation that shows a new confidence and the willingness to put themselves out there. Brand Sonata has evolved with this generation and we continue our endeavor to offer them stylish timepieces that are a catalyst to their self-expression. The latest campaign featuring Badshah is an effort to reach out to a wider audience who are keen to prove themselves and live life while enjoying every moment to the fullest.”

     

  • All three founding members of the I:Connect team – Lokesh Tiwary, Shantanu Kumar and Shalini Gupta – along with their entire team will merge with Concept PR

    Concept PR acquires I:Connect Enterprise

    By a correspondent

     

    Full-service PR company Concept PR has acquired I:Connect Enterprise, a strategic PR consultancy, in an all stock deal. All three founding members of the I:Connect team - Lokesh Tiwary, Shantanu Kumar and Shalini Gupta – along with their entire team will merge with Concept PR.

     

    Over the years, Concept PR has come to be recognized as a formidable force in corporate and financial communication. The team has been acknowledged for its effective media relations and leading financial communications agency. With the current acquisition and merger, they add greater strength in brand, lifestyle, events and sports communication.

     

    I:Connect, established by Lokesh Tiwary in 2009 was designed to position Public Relations as a strategic communication partner to brands in order to address critical marketing challenges. Over the past four years, the agency has been associated with several big ticket names across industries including – HTC, ZTE, Nuance, GE, SBI Cards, First Solar, Swarovski, Oriflame, BIBA, Gemfields, Rose to name a few.

     

    Welcoming them onboard, Ashish Jalan,  Director Concept PR said, “The merger with I:Connect is bound to add an extra zest to our team and service capabilities across all PR verticals. With Lokesh, we hope to leverage his tremendous understanding of consumers and communication platforms that comes with his years of experience as an advertising and PR professional. On the other hand Shantanu, an economics major and a hardened strategist, is best placed to boost our Strategy Planning abilities. In the recent past our lifestyle and sports related PR services have gained a lot of ground, Shalini’s vast experience in these areas will be a certain advantage to the team.”

     

    Speaking on behalf of the I:Connect team, Lokesh Tiwary said, “Concept is a name to reckon with in domains such as Financial & Corporate PR, Crisis Communication and Media Insights. While I:Connect on the other hand has in the last four years developed a strategic advantage in the domain of Brand (PR) Communication. What makes this merger perfect is that it brings together two complementary forces. The scale, business intelligence and client depth of Concept and the domain expertise of I:Connect. The collective strengths would enable Concept to enlarge its appeal. We see tremendous opportunity to benefit from this merger.”

     

    The Concept Group is a network of Independent Indian agencies specializing in Brand Consultancy, Creative, Media, OOH, Digital and PR services.