MxMIndia

Tag: Shalin Desai

  • Parle has taken the initiative to set the course for our community and raise awareness with the positive messaging of its Litter Free campaign

    Parle takes pledge to make nation litter-free

    By A Correspondent

     

    Parle Products has announced the launch of its nationwide Litter Free TV campaign. Parle Products is a brand that generates disposable biscuit, candy and chips wrappers and in many instances consumers toss them on the streets and other public areas without a second thought.

     

    Litter not only looks bad but also has an adverse effect on the environment. Littering sends out a negative message to children and the next generation that it is acceptable behavior to throw your trash anywhere mindless of the environment. Parle Products has taken the initiative to set the course for our community and raise awareness with the positive messaging of its Litter Free campaign.

     

    Parle Products has launched the first phase of the Litter Free campaign across the country through a series of TVCs. The commercials are set in a series of everyday scenarios that viewers can identify with and encourage them to “Show Garbage Its Place”.

     

    Speaking about the campaign, Shalin Desai, Dy Marketing Manager, Parle Products said, “We intend to spread a positive message with the Parle Litter Free initiative and encourage citizens to make a conscious effort to keep their environment clean. Our combined efforts will not only make a difference to the mindset of consumers but also instill a productive commitment.  We are also happy to extend our efforts to the nation in line with the ‘Swaccha Bharat Abhiyan’ launched by our PM.”

     

    Previously, Parle Products had associated the campaign with Indian festivals and successfully spread the Litter Free message at Raas Garba and Jagadhatri Puja in West Bengal.

     

  • Parle Products will be carrying out an extensive marketing campaign for the premium cookie with Amitabh Bachchan as brand ambassador

    Parle signs BachchanSr to endorse Gold Star cookies

    By A Correspondent

     

    Parle Products, biscuit, confectionery and snacks manufacturer has roped in Amitabh Bachchan as the brand ambassador for its new Gold Star Cookies. It has roped in the legendary superstar Amitabh Bachchan to be the face of its new range of Gold Star Cookies – latest offering in the premium cookie category.

     

    The company will be carrying out an extensive 360-degree marketing campaign to support the launch.

     

    Commenting on the launch of the new product, Shalin Desai, Group Product Manager, Parle Products said, “The premium cookie segment in India has witnessed a steady growth over the years; however it’s largely dominated by the presence of a single player. There is a lot of untapped potential leading to an opportunity for new entrants in this category. Today’s consumer is well informed and aware, making him a lot more quality conscious and always on the lookout for a variety of options.”

     

    Speaking on the association with Amitabh Bachchan, Mr. Desai further added, “Mr. Bachchan has a magnificent personality and a strong connect among Indians across age groups. He embodies an exemplary blend of both style and performance, making him the ideal choice to endorse our products. The goodwill and reputation he has built over the last three decades compliments our own, built over the last 80 years’. His remarkable appeal which spreads across all sections of people in the country, compliments our brand communication.”

     

    Commenting on the association Amitabh Bachchan said, “It gives me an immense pleasure to be associated with the most iconic biscuit company of India, Parle Products. From last 70 years we all have grown up eating Parle’s biscuits and it has always been the most loved brand in the country amongst all age groups. There is hardly any other biscuit brand in India which is as popular as Parle. I am thrilled to begin a new journey with Parle’s Gold Star cookies and take the brand legacy ahead.”

     

    Gold Star is currently available at price points of Rs 10, Rs 15, Rs 20 and Rs 30 in pack sizes ranging from 75gms to 200gms across all kirana stores and modern trade formats in India. The company currently has Hide n Seek, Hide and Seek Fab and Milano in its premium cookies. With the introduction of Gold Star, the company is addressing the need of a product that offers good quality and taste in the premium cookie segment. The cookies are available in four variants, Butter, Cashew Butter, Chocolate Chip and Chocolate & Nut.