By Our Staff
Shalimar Paints is all set to launch a new campaign tilted “Upgrade kiya kya”.
Talking about it, Kuldip Raina, Director-Sales and Marketing, Shalimar Paints said: “In today’s fast-paced world, the fervour for upgrades extends beyond material possessions. Whether it’s the latest gadgets, self-improvement endeavours, or personal growth, the pursuit of upgrades has become a symbol of progress in our consumer’s lives; but often, they forget to upgrade their homes and specifically home painting. With our thought-provoking initiative “Upgrade Kiya Kya”, we challenge the mindset of our consumers to upgrade their homes with Hero 5 in 1 paint that delivers an exceptional product quality and features at an unbelievable price. It is an ultimate choice for discerning homeowners looking for a feature loaded product in budget friendly prices. All the products are based on consumer research taking care of their unsaid needs.”
Shalimar Paints has launched its latest campaign, ‘Har Rang Khoobsurat’ (HRK). Commenting on the latest campaign, Minal Srivastava, Vice President, Strategy, Growth & Marketing, Shalimar Paints Limited said: “For ages, most people in our country have either straightaway ignored listening to topical issues or considered them a taboo. With HRK, we are trying to address this challenge and bring about a change, however small the impact might be. We are striving to break through the wilful silence and encourage people to respect, and love every colour in terms of religion, caste, sex, and profession by treating them equally. We are excited to launch such an innovative campaign and hope to add meaning to the lives around us.”