By Our Staff
Intercell, the online platform for career mentorship, has launched a new campaign with Sonu Sood. The brand’s objective with this film is to build the category in India and introduce the concept of professional mentoring.
Said Abhishek Verma, CMO, Intercell: “We are building a new category here. Sonu Sood is not only our brand ambassador but also the co-founder of the company. Given his popularity with the Youth, we decided to leverage his singular presence in the film. We are an ed-tech start-up, we help students craft their career trajectory by taking advice from industry experts. Our core belief is reflected in our ad that is #SabhHongeKaamyab. Success is for everyone.”
The film has been shot by his production team, Shakti Sagar Productions, while Rediffusion has helped us with the script.