MxMIndia

Tag: Shaji Varghese

  • DDB Mudra is the creative agency while DDB Mudramax handles media

    PNB Housing creates awareness around its FD schemes in latest campaign

    By A Correspondent

     

    PNB Housing Finance Limited has launched a new multi-media, multi-city brand campaign to create an awareness about benefits of its Fixed Deposit schemes with offers on rates of interest backed with differentiated product features which may appeal to people of different ages, including senior citizens and parents of young children. DDB Mudra is the creative agency while DDB Mudramax handles media.

     

    Speaking about the campaign, Shaji Varghese, Executive Director, Business Development, said: “We believe FDs should be an important component of the investment portfolio of an individual. The Rs. 20,000 crore fixed deposit programme of the company has a credit rating of CRISIL FAAA/Negative and the Rs. 18,500 crore fixed deposit programme with a tenor of 12 months to 120 months has a credit rating of CARE AA+/Stable. FDs by our company are offered at varied rates of interest, customized product features coupled with a customer centric delivery model that comprises of both physical branch network and technology enabled non-branch platforms such as website, mobile app etc. with self-servicing capabilities. We encourage customers to choose fixed deposits as an option which we believe may facilitate control over returns and may help them save for future.”

     

     

  • Aims at highlighting easy home loan options

    PNB Housing Finance launches new multi-media brand campaign

    By A Correspondent

     

    PNB Housing Finance has launched a new brand campaign to position itself as a new generation home loan provider. The campaign showcases convenient home loan options by PNB Housing, that help customers realize their dream of owning a home and overcome limitations generally associated with rented homes.

     

    The campaign is an extension of the earlier campaign launched in January 2016. Targeted at new age audiences, the latest campaign comprises of three short commercials, which are complemented by digital, print and outdoor mediums..

     

    Speaking on the occasion, Shaji Varghese, Executive Director, PNB Housing Finance Limited said: “Every one dreams to live in an owned house. However, millions of Indians stay in rented accommodations. It is our endeavour to bring home loan solutions to our customers by providing them simple, hassle-free and transparent options. With this campaign, we want to communicate that it is easy to own a house with PNB Housing Finance.”

     

     

  • The multimedia campaign includes an array of innovative creative across all mediums of TV, Print, OOH and Digital

    PNB Housing Finance unveils new multimedia campaign

    By A Correspondent

     

    After its first brand campaign launched early this year, PNB Housing Finance is back with its corporate campaign in print, digital, TV and outdoor in multiple cities starting September 2016. The campaign has been designed to apprise customers of the company’s strengths and milestones.

     

    The theme of the campaign has been retained as animals to draw inspiration from their physical traits. For instance, the reason for choosing leopard is its speed which symbolises PNB Housing’s fastest growth among the leading housing finance companies in India as of March 31, 2015, as per IMaCs Report. A large flock of colourful Flamingos signifies the company’s ability to maintain the growth in our loan portfolio without compromising on the credit quality, while the care depicted by the mother deer and her fawn represents the way in which the company handholds its customers. In a way, the company has aligned the manifestations of nature as its own traits.

     

    Said Shaji Varghese, Business Head and GM, PNB Housing Finance Limited: “We understand that buying a home is a very emotional decision and we at PNB Housing do our best to offer exclusive experience & services to our customers. In line with that, our present campaign has been designed to highlight our key corporate messages, talking about the company’s strengths and strategies. The theme revolves around animals who inspire us by their physical traits. The campaign creatively uses them  to turn the manifestations of nature into PNB Housing’s story – fast growth, market strength, customer centricity and reliability. This campaign is our effort to remain connected with the consumers, establishing PNB housing as a new generation housing loan provider.”

     

    Tarun Nigam, Executive VP, DDB MudraMax, the media and outdoor agency for the campaign, added: “We are glad be a part of the execution and implementation of the second phase of the PNB housing finance campaign. The campaign is being implemented on across OOH platforms. A key milestone of this campaign is that across media “impact” is the operating word – all the executions are layered with impactful innovations. We used the visual pneumonic of the “nest” in the first leg of the campaign. And now in this phase “homes” is the key peg. We have created “actual home replicas” in the hoardings, airports and mall environments. We have specifically dominated the Mumbai stock exchange locality as well where we have taken branding across e.g… Umbrellas for all the street vendors and the tropllin of the shops has been converted into brand colors.”

     

  • The strategy behind the campaign is to communicate the ease with which a consumer can avail home loans from PNB Housing and the convenience it provides in fulfilling their dream of owning a home

    DDB MudraMax executes innovative outdoor campaign for PNB Housing Finance

    By A Correspondent

     

    With the intent to familiarize audiences with the revamped image of PNB Housing Finance Limited, the brand along with DDB MudraMax has initiated a multi-media campaign.

     

    The strategy behind the campaign is to communicate the ease with which a consumer can avail home loans from PNB Housing and the convenience it provides in fulfilling their dream of owning a home. Thus, the key message of the campaign is – the door to your dream home opens easier with PNB Housing. Launched in January 2016, the campaign is spread over many cities, both Tier I and Tier II. It has been directed towards the social economic class A and B, especially the audience in the age group of 30-45 years.

     

    Bringing into use an extensive visual show of exotic birds and animals in their unique dwelling, this campaign draws parallel between animals and human beings. It attempts to establish the fact that Mother Nature has not made provisions for a rented accommodation and thus animals make their own homes, but human beings tend to live in rented homes. PNB HFL believes that every human being has the right to own a home and this can be made easier with the hassle free and easy service of PNB Housing.

     

    Using the Weaver Bird’s nest as the key element to draw focus on the concept, innovations around key strategic OOH formats – billboards, installation in airports and malls have been created. The agency fashioned a real nest formation and a weaver bird for the OOH medium. Everyday, one piece of the nest is added to the structure to show the gradual development of the nest over a period of time. The medium has been strategically placed on roads which is frequented by the same set of commuters. Touch points like arterial roads, major junctions, market places, malls, airports, metro and offices and other commonly visited areas have been chosen to execute the campaign. Recently to spread the campaign further, the nest was also hanged in prominent malls across India. The agency also created an installation at Mumbai Domestic Airport which experiences one of the highest footfalls amongst airports along with creating contextual branding on security doors at the key malls across India.

     

    Apart from OOH, this concept is also being amplified using TV, Radio, Digital and Print across all the major Indian cities. The agency has brought in several digital innovations to play to enhance the brand recall.

     

    Quoting on the campaign, Shaji Varghese, CMO, PNB Housing Finance Limited said, “In the socio-economic backdrop of the Indian society, the decision to purchase a house is a carefully constructed emotional decision. This makes it even more imperative for the home loan provider to make the right connect with the customer. Besides being trustworthy and transparent, it is important that the financial institution providing the home loan brings in ease and convenience to the customer throughout the loan journey. With this campaign, we want to drive a single point message: door to your own home opens easier with PNB Housing.”

     

    Added Amita Karwal, EVP-Media, DDB MudraMax, “Through this campaign the effort has been to create a differentiated imagery for PNB Housing Finance in the category. The media strategy has leveraged the brand insights across key touch points that will result in buzz and word of mouth.”

     

  • The high-intensity campaign is aimed at consolidating its brand image and position itself as a Contemporary New Age Housing Finance Company

    PNB Housing Finance unveils multimedia brand campaign

    By A Correspondent

     

    PNB Housing Finance Limited has unveiled a multi-media, multi-city brand campaign. The campaign aspires to present the fresh face of brand to its customers after undergoing an extensive transformation journey since the last few years. Now that the transformation phase is over, the company is all set to delight customers with a much more efficient service delivery model and aims to reposition itself as a new age contemporary housing finance company.

     

    Speaking on the occasion Shaji Varghese, CMO, PNB Housing Finance Limited said, “In the socio-economic backdrop of the Indian society, the decision to purchase a house is a carefully constructed emotional decision. This makes it even more imperative for the home loan provider to make the right connect with the customer. Besides being trustworthy and transparent, it is important that the financial institution providing the home loan brings in ease and convenience to the customer throughout the loan journey. With this campaign, we want to drive a single point message: door to your own home opens easier with PNB Housing.”

     

    Speaking on the occasion Amitabha Lahiri, CEO, Mash said, “The driving force behind the campaign has been to create a platform to connect with the target audience which is not typecast yet emotional. Innovation and smart impact have been leveraged to create a different and niche brand imagery to communicate the ease with which one can get a home loan from PNB Housing.”

     

    The multimedia campaign includes an array of innovative creatives across all mediums of Radio, TV, Print, OOH and Digital. The campaign has been designed in a way that appeals to the mass audience and establishes PNB Housing as a new generation company. This is the first time the company has catered to a 360 degree campaign influenced by a concept based on out-of-the-box imagination with an emotional touch and a pertinent messaging.

     

    The multi-media campaign will focus on all major cities across the country along with region specific activities, installations, etc.

     

  • The agency will be driving the brand’s ATL, OOH and Experiential marketing activities

    DDB MudraMax wins the media mandate for PNB Housing Limited

    By A Correspondent

     

    Following a multi-agency pitch, DDB MudraMax has been appointed as the media AOR by PNB Housing Limited. The agency will be driving the brand’s ATL, OOH and Experiential marketing activities.

     

    PNB Housing is the 5th largest housing finance company in terms of loan asset size and also 2nd largest in terms of deposit book. PNB Housing Finance Limited (PNBHFL) is a registered housing finance company with National Housing Bank (NHB).

     

    Quoting on the appointing DDB MudraMax, Shaji Varghese-General Manager and Business Head, PNBHFL said, “We were impressed with the agency’s thinking, integrated team offering and the passion that they demonstrated. We are looking for innovative marketing solutions from this partnership.  With their expertise and pedigree in media planning, we hope to get good mileage and returns on media investments.”

     

    AmitaKarwal, Executive Vice President, DDB MudraMax said, “We are extremely delighted with this win and we are looking forward to working with the PNBHFL team. Their clarity, dynamism and professional approach to business makes them a very prestigious partner. This is a win for the entire DDB MudraMax team.”