MxMIndia

Tag: Shailja Saraswati Varghese

  • To highlight Influencer marketing insights

    Omnicom tables Omnifluence Report

    By Our Staff

     

    Omnicom Media Group India has tabled the Omnifluence Report to highlight key influencer marketing insights. A recent comparative data study on marketing to millennials and Gen-Z, initiated by OMG Content, using Omnifluence data powered by Qoruz, revealed some compelling information on Gen-Z consumer behaviour –

    :: Of all the Gen-Z individuals, only 13% follow celebrities, while about 86% of them prefer to follow Instagram influencers

    :: Influencers were segregated into different tiers based on their follower count and the study showed that mid-tier (50k – 500k) and nano tier (5k – 50k) had the largest Gen-Z following

    :: After delving into the different categories, it was revealed that Gen-Z were more drawn toward fashion, travel and cinema-based pages

    :: When comparing the millennial and Gen-Z demographics, the Gen-Z individuals follow about 97.9% of Instagram influencers and 13.1% of celebrities. On the other hand, millennials follow 52% of Instagram influencers and 47% of celebrities

     

    E-commerce is gaining large traction in the country and businesses are looking at ways to increase online presence and mobility, targeting various social media platforms. Patterns observed on social commerce platforms were also a part of the Omnifluence report. Here are some key takeaways:

    :: The study revealed that the platforms actively engaged in influencer marketing were Roposo, Trell and Meesho

    :: The highest number of content created by influencers went up on Roposo, Trell and Meesho

    :: For creators focusing on short video content, MX TakaTak, Josh and Moj were the most popular, each racking up huge numbers content-wise

     

    Speaking about the surge in the domain of influencer marketing, Shailja Saraswati Varghese, Chief Content Officer, Omnicom Media Group India, said: “Going through the compelling and decisive data found in the report, it becomes evident that social media has been playing a major role in the surge of e-commerce and influencers are leading the charge in that realm. Gen-Z constitutes a huge portion of the population in the world and tapping into the interests of the younger generation is an effective strategy for businesses to maximize reach. Influencer marketing has positioned itself as the most lucrative medium for that purpose and Omnifluence makes strategizing around it data-focused, easy and reliable.”

     

    The conclusive data in the report showcases how Omnifluence can assist with Planning, Real-Time Discovery, ROI management, Analytics and Campaign reporting for Brands and much more.

     

    Here’s a brief highlight of some of the benefits the intuitive platform offers:

    :: Discover the right influencers for your brand with the platform’s powerful suite of tools that match you with relevant candidates

    :: Obtain information on the best influencers, including average likes and comments, user engagement rate, views and more

    :: Connect with influencers directly on the platform for campaign briefs, negotiations etc.

    :: Get in-depth information on the success of a campaign and track progress, helping you optimize your strategies on the fly

     

    Added Priya Vivek, Managing Partner – Revenue at Qoruz – the company that powers the platform: “One must have access to the right set of data, backed by solid numbers and evidence, to make proper use of influencer reach. Omnifluence offers an extensive number of tools that can help a brand make smart decisions for its influencer marketing needs. It is no secret that influencers are here to stay and they will continue to play a crucial role in increasing brand exposure.

     

  • Actor Siddhant Chaturvedi roped in for launch

    OMG Content to campaign for iQOO 7 Monster Orange

    By Our Staff

     

    Chinese smartphone brand iQOO has partnered with OMG Content to launch iQOO 7 Monster Orange. OMG Content, the content arm of Omnicom Media Group, will oversee the strategy and execution of an innovative influencer marketing campaign for this marquee brand’s digital platforms and touchpoints. Actor Siddhant Chaturvedi has been roped in to launch the 7 Monster Orange.

     

    Said Gagan Arora, Chief Marketing Officer at iQOO: “iQOO 7 has been created to deliver a unique experience to young and technology-savvy consumers. After the overwhelming response for iQOO 7 in India, we decided to delight our customers with an all-new Monster Orange colour variant. The entire design process for this variant is guided by the evolving need of the consumers, who desire for best-in-class performance and unique design aesthetics.”

     

    Added Shailja Saraswati Varghese, Chief Content Officer Omnicom Media Group: “iQOO always quests to bring out the best of products. Being a challenger brand in the market, it is always important to innovate. For iQOO 7 Monster Orange launch, OMG Content practice found a perfect match to the phone that resonates with the LIT and dual performance by collaborating with leading Actor Siddhant Chaturvedi, a true dual performer.”

     

  • To showcase the Black & White Scotch Hipster

    OMG partners with Diageo India

    By Our Staff

     

    Diageo India has partnered with Omnicom Media Group’s Content Arm OMG Content to amplify Black & White Scotch Hipster.

     

    Commenting on the video content, Shailja Saraswati Varghese, Chief Content Officer, Omnicom Media Group, said: “During the times when socialising in person had taken a pause, we noticed that trends had emerged where friends began spending time virtually. It was the perfect avenue to partner with Diageo India and showcase the Black & White Hipster Scotch as a companion for the continued banter with friends over food and cocktails even on-screen.”

     

    Added Savita Pai, Chief Digital & Media Officer, Diageo India: “Today a lot of consumers are choosing to experiment and recreate their favourite Scotch cocktails at home and continue to celebrate casual catch-ups virtually. So, we thought we would highlight moments and experiences that could be enjoyed over a Black & White Hipster and shareable food as the quintessential accompaniments.”

     

  • As Head of Content

    OMG appoints Shailja Varghese to head content

    By Our Staff

    Shailja Varghese
    Shailja Varghese

    Omnicom Media Group India welcomes aboard its new Head of Content, Shailja Saraswati Varghese.

    Said Kartik Sharma OMG India Group CEO: “We are delighted to welcome Shailja on board at OMG, and are excited to transform our content-led solutions with her talent and expertise. With diverse expertise and in-depth insights gleaned from years of experience across organisations, we are confident that this new journey is going to be exciting and productive!”

    Added Varghese: “Why I am excited to join OMG as Head of Content is because a media agnostic, future-ready company like OMG will enable effective content solutions and storytelling. As data and technology are the two arms of result-oriented content solutions, I look forward to make commerce follow the consumer through connected content and solutions, to make scalable, replicable and sustainable business solutions.”