MxMIndia

Tag: Shaili Chopra

  • Year-long association to strengthen women empowerment initiatives

    Colors joins hands with SheThePeople.TV

    By A Correspondent

     

    Hindi general entertainment channel Coors announced its association with digital storytelling platform for women, SheThePeople.TV. Both media conglomerates have been working towards women empowerment with SheThePeople.TV, led by acclaimed journalist Shaili Chopra, focusing on building a digital ecosystem for women achievers in the country. As a part of this year-long association, Colors and SheThePeople.TV will collectively push for a stronger dialogue on gender challenges and a better and stronger representation of women in entertainment.

     

    Raj Nayak

    Commenting on the association, Raj Nayak, CEO – COLORS said, “At Colors, 65% of our employee base comprises women, and they form the backbone of the organisation furthering our business goals. Through our shows like Udann, Shakti and Devanshi amongst many others, we have always tried to put the quintessential Indian woman and her many strengths in the spotlight to transform them into effective influencers. We believe that in today’s day and age it is critical to be a driver of change, and a digital platform like SheThePeople.TV is the perfect platform for us to take this initiative further. We look forward to a nation of absolute equality and hope to contribute positively towards achieving this.”

     

    Shaili Chopra, Founder of SheThePeople.TV said it was an important shift to note that large platforms with tremendous viewership were sensitizing themselves to championing women and contributing to the idea of gender equality. “Entertainment plays the biggest role in influencing minds in our country and to have Colors take a lead in the effort to transform projection of women on screens is a step in the right direction. We at SheThePeople, as India’s largest digital media platform for women stories believe, we are at the cusp of some real change.”

     

  • The funds will help SheThePeople with its future expansion plans as it launches new initiatives including forums, events and regional languages

    Anand Mahindra invests in video platform on women achievers

    By A Correspondent

     

    Anand Mahindra, Chairman of Mahindra Group has invested into the digital storytelling platform for women www.SheThePeople.TV, founded by award-winning journalist Shaili Chopra.

     

    Mahindra has invested in his private capacity in the video platform, which is building a much-needed digital media space and ecosystem for women achievers and is dedicated to championing and promoting their success stories.

     

    Since its inception, SheThePeople.TV has profiled stories of nearly 10,000 inspiring women, who are entrepreneurs, authors, game-changers, sportswomen, corporate executives and more. It has been able to offer networking opportunities to over 100,000 women via conferences, meets and other events. It was an official partner for the government’s prime program for entrepreneurs Start-Up India in January 2016 and for the startup initiative at Make In India week in Mumbai February this year.

     

    Regarding his decision to support the platform, Anand Mahindra said, “Women need a space that quenches their intellectual hunger, engages, and empowers them with relatable content. With Shaili as founder possessing a solid understanding of both conventional and digital media over 15 years, I have great confidence that SheThePeople.TV will become a focal point of inspiration for tomorrow’s women leaders.”

     

    SheThePeople.TV is the go-to platform for women in India for inspiration, engagement, and is documenting the changing discourse on women in the country. The stories are currently offered in English and Hindi versions and driven primarily by video content. Shaili Chopra’s fifteen years of experience in television and her discerning understanding of the digital media business have together helped her build this to a critical mass within one year of its inception.

     

    The funds will help SheThePeople with its future expansion plans as it launches new initiatives including forums, events and regional languages.

     

    Commenting on the investment by Anand Mahindra, Shaili Chopra said “We are thrilled to see Anand’s belief in our vision and the platform. He is not only a corporate leader with an evolved intellect but also a great supporter of women leadership in various fields. We are happy to have his support, which indicates his desire to back new and progressive ideas as well as new technologies, which extend beyond the traditional formats. Our passion is to identify new and young women leaders as India witnesses millions of women join the work force and share their stories.”

     

  • The portal set up by journalist Shaili Chopra has tied up an impressive list of sponsors for the maiden 'India Golf Awards' on November 5

    GolfingIndian.com’s golf awards in Nov

    By A Correspondent [updated]

     

    Golfing portal GolfingIndian.com has announced the ‘India Golf Awards’ to recognize and reward the game’s best ambassadors across the spectrum of professionals and amateurs. The awards, backed by title sponsor Take Solutions is powered by golfingindian.com, a portal set up by award winning business journalist and golf enthusiast Shaili Chopra with news focused on Indian players, golf courses and expert views.

     

    Speaking on the launch of the India Golf Awards, which will be held on November 5, Ms Chopra said:  We strongly feel there is a need to recognize golfing excellence beyond tournaments and championships. The very best in the game will get the recognition they deserve as for the first time golfing corporate honchos, celebrities, bureaucrats, national leaders will be rewarded for their game on the same stage as golf’s professional maestros from India and the world in a bespoke and stylized ceremony.”

    The Take Solutions India Golf Awards 2013 are also supported by three principal sponsors – airline major Lufthansa, The Oberoi (Gurgaon) and real estate major Nitesh Estates.  GQ India is the exclusive magazine partner for the India Golf Awards, which has additional support of Audi and Mauritius Tourism as associate partners.

    Said technology firm Take Solutions’ Vice Chairman HR Srinivasan, a prolific golfer himself: “The Take Solutions India Golf Awards powered by golfingindian.com will provide a superlative platform for golfing stars from all walks of life. We have supported the game through out and we felt ‘The India Golf Awards’ will also set new benchmarks and create pathways to bring about positive change to promote golf in a rapidly changing business, leisure and recreational environment.”

    Speaking on the launch of the awards Sangeeta Sharma, Head of Marketing, Lufthansa, said:  “We are delighted to partner with golfingindian.com for the India Golf Awards. Our partnership with this premier platform is a natural extension of our outreach to the new global Indian looking for a distinguished travel experience.”

    Kapil Chopra, President of The Oberoi Group where the gala event is being hosted said, “Since its opening The Oberoi, Gurgaon has been the preferred choice for discerning guests. The association with India Golf Awards gives us an opportunity to showcase our legendary service and provide an extraordinary experience to guests, who appreciate the finer things in life.”

    Nitesh Estates,  which is in the highend luxury real estate business, feels the awards are a perfect positioning for the brand. “Our properties aim to reach those people who have made it big and golf is a great indicator of their passion and past time. We are excited with the association,” a spokesperson said.