MxMIndia

Tag: Shailendra Katyal

  • To lead marketing functions across consumer, commercial, tablets, and services portfolios

    Lenovo appoints Chandrika Jain for marketing

    By Our Staff

     

    Chandrika Jain
    Chandrika Jain

    Lenovo, the global technology company, has appointed Chandrika Jain as Marketing Director. Based in Bengaluru, she will lead the marketing function across the consumer, commercial, tablets, and solutions & services portfolios. She will also be responsible for the overall corporate Lenovo brand in India, including areas such as innovation, workplace, and ESG (environment, social, and governance). Chandrika has more than 22 years of experience in multiple sectors, and currently manages Lenovo’s Worldwide Marketing Hub in India.

     

    Commenting on the appointment, Shailendra Katyal, Managing Director, Lenovo India, said, “Chandrika’s previous experiences in leading large, global teams and delivering innovative, brand-building campaigns with the customer at the centre of it all, will readily accelerate our mission to strengthen Lenovo’s reputation as a trusted global brand. I am delighted to welcome her in this new role at Lenovo, where she’ll lead the marketing initiatives across businesses and look forward to have her an enriching experience at Lenovo.”

     

    Added Bhaskar Choudhuri, Executive Director, Marketing, Lenovo Asia Pacific: “Lenovo is undergoing a fundamental transformation that will take us beyond our current position as a global #1 in PCs, and establish the company as a comprehensive leader in technology solutions and services. India is a crucial market in spearheading this transition, and Chandrika is the right person to make the change a reality for the Lenovo brand in India. In her current role she pioneered the first-ever global brand campaign, and she has demonstrated her business and marketing acumen in driving global campaigns for Lenovo’s consumer laptop brands, Yoga and Legion. I have full confidence that her experience will help bring Lenovo innovation to India, and further our vision of Smarter Technology for All.”

     

  • Lenovo India has released its latest television commercial that showcases a new range of smartphones for the Indian market

    Lenovo launches TVC on new range of smartphones

    By A Correspondent

     

    Lenovo India has released its latest television commercial that showcases a new range of smartphones for the Indian market.

     

    The premise of the new advertisement revolves around the fact that smartphones are one of the most personal devices, and are an extension of one’s personality. The focus is on ‘Hands’ of different sets of ‘Doers’ – a base jumper, a guitarist, a chef, a painter, a surfer girl, a young traveller, a ballerina, group of bikers, and a group of youngsters partying. These are the same ‘Hands that hold a Lenovo’ and ‘Do More’ with their phones, tying in with Lenovo’s brand campaign ‘For Those Who Do’.

     

    Speaking on the new commercial release, Shailendra Katyal, Director – Consumer Business, Lenovo India, said, “With this launch Lenovo continues its drive to leadership in the PC plus era and takes forward the ‘For Those Who Do’ platform. Our smartphones are synonymous with style, performance and quality, making them an ideal choice for the youth. As a brand, we are focused on empowering the youth with ‘tools’ that allow them to follow their passion, and succeed and transform their lives.”

     

    Rajiv Rao, Creative Director, Ogilvy India said, “In a market that is cluttered with various smartphone brands, the idea was to highlight Lenovo as a brand that has not only aspirational value, but also a strong connect with the youth. In short, it is an ode to what is the most personal and capable tool of ‘Doers’.”

     

  • The online platform will help like-minded PC users to share and discuss ideas, and form project teams to develop these ideas into workable plans.

    Lenovo launches online network for idea sharing

    By A Correspondent

     

    Computer maker Lenovo has announced the launch of the Do Network (donetwork.lenovo.com), an online platform designed to inspire people to turn their big ideas into positive outcomes.

     

    The Do Network, building on Lenovo’s “For Those Who Do” brand campaign, extends Lenovo’s promise to empower the communities the doers operate in with the best tools, technology and resources.

     

    The focal point of the Do Network is an online space where like-minded Indians can unite to share and discuss ideas that they are passionate about, and to form project teams to develop these ideas into workable and concrete plans.

     

    The Do Network will also serve as a platform to connect these project teams to other people in the community who will act as mentors and lend their skills and expertise.

     

    “Through the Do Network, we want to create not just a platform but a movement that brings Doers together to push the limits on collaboration and creation, and inspire them to turn their great ideas into something meaningful and tangible,” said Shailendra Katyal, Director, marketing, Lenovo India.

     

    Lenovo will set up a Do Lab in India where the top 10 finalist teams will work with the mentors to discuss and refine their projects.

     

    The Do Network will comprise a series of four 90-day contest cycles, with different themes and thematic challenges introduced for each cycle.

     

    The first cycle will be based on the theme of ‘Innovation through Technology’ where teams have to come up with new ways of using technology to create solutions that address the tough problems that exist in their communities. The cycle will run till March 7, 2012. Interested participants can submit their project ideas at donetwork.lenovo.com

     

    Project teams will be required to work on one of the four challenges issued – portable education, traffic jam or products progress. The fourth, a wildcard challenge, will also be provided to allow Doers to pursue their individual ideas that may not fall under the specific challenge categories, but still fit with the theme.

     

    Rajiv Makhni, Managing Editor for Technology, NDTV, New-Delhi; Rajan Anandan MD Google India, India; Mahesh Murthy, Managing Partner, Seedfund; Kishore AK, CEO & Co-Founder at Althea system will act as mentors for the participating teams.

     

    The mentors will guide the project teams throughout the contest and will be part of the selection process for the top 10 finalists.

    The winners will receive the prize money of $25,000 as seed funds to put their projects to practical use.