MxMIndia

Tag: Shai Etzion

  • TAM has partnered with Revuze, a global product experience management specialist

    TAM launches CRISP to track consumer reviews & influencer sentiments for brands

    By A Correspondent

     

    TAM Media Research has announced the launch of CRISP, an analytics tool to help decode consumer sentiments in the Indian marketplace. CRISP is short for Consumer Reviews & Influencer Sentiments for Brand Performance. The product is specially crafted for marketers to gauge and understand the actual consumer reviews/ sentiments and augment the consumer product connect, notes a communique. TAM has partnered with Revuze, a global product experience management specialist.

     

    Speaking on the launch, L V.Krishnan, CEO, TAM Media Research: “Today’s evolved Indian consumer is not just pragmatic about the products they purchase but extremely vocal and quick to give reviews. For a Marketer, these customer feedbacks can help realign product and communication strategy effectively. Hence, it is crucial for Marketers to constantly keep track, understand and re-connect while managing consumer sentiments towards Brands. TAM has partnered with Revuze to bring a new age, robust, data analytics tool – CRISP, for Marketers to decode the realms of unstructured feedback data from consumers and retrace it back into defining sharper rrand strategies. In a fast-paced evolving environment, it can be a crucial weapon for marketers to win additional brand sales and market shares. CRISP will help build the much-needed superior analytical prowess within the marketers business and help analyse product usage, identify areas of product/service improvement based on feedbacks so as to take quick footed decisions.”

     

    Added Shai Etzion, CRO, Revuze: After showing significant success in the USA, Revuze is entering the Indian market partnering with TAM Media, a natural choice being our mutual Nielsen family relationship and their 20+ years’ experience in deep understanding of the Indian media landscape. It will be a compelling product and a gamechanger for India to understand consumer sentiments and reviews.

     

     

  • The number has been on the rise, reports AdClarity

    Advertisers increasingly opting for ads on mobile video, reports AdClarity

    By A Correspondent

     

    Of the 30,000 digital advertisers detected active in the last one month, more than 3000 were wooing the mobile audience through video campaigns on their mobile devices. This number has been on the rise, reports AdClarity, a media intelligence tool that keeps a keen eye on the internet for ads and advertisers.

     

    Said Shai Etzion, Chief Revenue Officer of Israel-based BI Science, the creators of the technology: “Our ad intelligence technology is watching the internet all the time. It scans thousands of top publishers and tens of thousands of YouTube videos to provide a deep understanding of who is advertising where and to what extent. We have seen some fantastic movements on the mobile front, especially in India.”

     

    Adby Ventures, the company representing BI Science in India, claims to have enabled many Indian publishers and advertisers to understand the local digital advertising landscape better. “We have now launched Mobile Video Intelligence in India. The addition of this channel will provide brands, agencies and publishers with a broad and complete cross-channel perspective on competitive strategy and spends. And it’s updated daily,” said Saurav Patnaik, co-founder, Adby Ventures.