Tag: Shahid Javed Ansari

By A Correspondent

Big Bazaar created immense visibility for their ‘Public Holiday Sale” campaign and pushed visitors to try online shopping by partnering with RVCJ Media to create a buzz on social media.

Said Pawan Sarda, Group Head – Digital, Future Group India: “We partnered with RVCJ media for them being one of leading content aggregators when it comes to crowd sourcing, creating snacky and engaging content which cuts across geographies and age segments. Their high rate of organic engagement being another critical factor worked well for the campaign,”

Added Shahid Javed Ansari, Founder and CEO of RVCJ Media: “Big Bazaar has partnered exclusively with RVCJ on all digital platforms for the past few months and this is the fourth campaign we are working on together. Our ability to tap into what is trending, our understanding of what works with Indian audiences and our pan-Indian regional language reach helped us create awareness about Big Bazaar’s ecommerce portal. In the past we have generated 48 per cent of traffic for them during a sale, using viral memes and other popular content like sketch based humorous videos. We hope to continue doing good work for them in the future.”