MxMIndia

Tag: Shagun Seda

  • The ad film captures the attributes of Passat in an endearing manner

    Volkswagen unveils new ad film for Passat

    By A Correspondent

     

    Volkswagen has launched its latest TVC for the all-new Passat. Created and conceptualised by DDB Mudra group, the campaign is shot in the Himalayan region and captures the attributes of Passat in an endearing manner.

     

    Speaking on the launch, Steffen Knapp, Director, Volkswagen Passenger Cars said: “The Volkswagen Passat is an exceptionally iconic car known globally for its sheer design, performance and superior safety. Equipped with path-breaking technologies and innovative vehicle assistance system, the Passat is a carline you cannot give up. Rightly showcasing this sentiment, DDB Mudra has created an unexpected visual of a prospective Passat owner.”

     

    Added Shagun Seda, Executive Creative Director, DDB Mudra Group: “How do you break the conventions of luxury car advertising without really breaking them? Add an unconventional twist. The Passat is the perfect example of effortless luxury. It makes a statement without shouting. We stayed true to the Brand’s style of communication by telling a simple and human story with a playful wink at the end.”

     

     

  • The NRI service by SBI include instant fund transfer, loan credit against fixed deposits, home and car loan application, among many others

    SBI exhibits benefits of its NRI banking services in latest campaign

    By A Correspondent

     

    Given the Indian diaspora being the largest in the world with over 15 million Indians living abroad, according to a United Nations survey in 2017, State Bank of India and its agency DDB Mudra have unveiled a new campaign.

     

    Said Dinesh Menon, CMO, SBI: “Communication of NRI services have mostly been centered around a bank’s international network / presence and the range of services a bank provides. So, it’s largely been at a very rational level.

     

    Added Shagun Seda, Group Creative Director, DDB Mudra West: “Everybody knows what SBI does, but what people don’t know is the subtle ways in which it touches our life and makes it easier. This becomes even more evident when you are working and living abroad. So instead of selling the NRI services to customers, we sold them a relatable family, a tricky situation and then everything else just fell into place.

     

     

  • DDB Mudra West strengthens creative team with Satyajeet Kadam and Shagun Seda joining as Creative Directors

    Satya and Shagun join DDB Mudra Mumbai as CDs

    By A Correspondent

     

    Sathyajeet Kadam
    Shagun Seda

    DDB Mudra West has announced the appointment of Satyajeet Kadam and Shagun Seda as Creative Directors, DDB Mudra Mumbai. The creative duo will be based out of Mumbai and will work under the guidance of Sonal Dabral, Chairman & CCO, DDB Mudra Group.

     

    Both have had around 10 years experience in advertising and worked last with TBWA.

     

    Sonal Dabral
    Sonal Dabral

    Said Mr Dabral on the appointment: “I’m very excited about Shagun and Satyajeet joining the DDB Mudra family.  A hugely talented team, they are both modern day storytellers with big brand experience and excellent work that transcends mediums.”

     

    Said, Rajiv Sabnis, President, DDB Mudra Group, West, “Satya and Shagun are very talented and curious people, exactly what we were looking for in DDB Mudra.”