By A Correspondent
Marriott Hotels has unveiled its new campaign for the its weddings offering. Dubbed ‘Letters to Dad’, the digital film encompasses the many moods and moments experienced by a bride over the course of her wedding, and highlights one of the most important and endearing relationships in her life – the one shared with her father.
As the bride goes through a series of letters she’s written to her dad over the years, all carefully preserved, his unwavering support through every obstacle she’s faced overwhelms her. The emotions of childhood, the pain of growing up years, the little conversations she had penned down to her dad, the bow-tie she gifted him, which he never wore till her sangeet and cocktail night, all come back to her. Reminiscing at the letters and the memories associated with them, the bride readies herself for her big day, with the assurance that her father will always be watching out for her.
The ‘Shaadi by Marriott’ digital campaign celebrates the relationships and sentiments that highlight Indian weddings; it aims to showcase key properties as wedding destinations that will cater to every detail that goes into the making a dream wedding.