Havas Play, Havas Media Network’s global brand dedicated to earning consumers’ attention and creating enduring business impact through experiences at the intersection of entertainment, sports, technology, and fandom, has entered a strategic partnership in India with SG Sports, Media and Entertainment (SGSE), an arm of the APL Apollo Group. SGSE is helmed by tennis icon Mahesh Bhupathi as Chief Executive Officer.
As part of the strategic partnership, Havas Play will assist SGSE in executing premium entertainment and sports IPs spanning football, squash, hockey, chess, table tennis & tennis.
Said Mahesh Bhupathi, CEO, SGSE: “We have always had a clear vision on building a comprehensive and sustainable sports and entertainment story and believe it is the right time to do this at scale in India. We look forward to working closely with Havas Play and tapping into their extensive network to make this happen.”
Added R Venkatasubramanian, Chief Operating Officer, Havas Play: “Embarking on this strategic journey with SGSE, a visionary in the sports and entertainment realm, is a testament to Havas Play’s commitment to elevating meaningful experiences and fostering innovation in the country’s cultural landscape. With Mahesh Bhupathi’s leadership and our shared vision, we’re poised to create immersive fan engagements through premium IPs, reshaping India’s sports and entertainment ecosystem for generations to come.”