MxMIndia

Tag: Seventynine

  • Players consumed a whopping 1.2 billion virtual Parle G biscuits on Chhota Bheem Parle G edition mobile game

    Parle G scores a Bheem-sized win with Seventynine and Nazara Games

    By A Correspondent

     

    Seventynine announced an in-game branding campaign for Parle G as part of a special edition of Chhota Bheem mobile game developed by Nazara Games. Chhota Bheem is a popular mobile game on Android platform and Parle G is the world’s largest selling biscuit brand.

     

    Nazara Games creatively integrated Parle G brand inside Chhota Bheem Jungle Run, most downloaded game of Nazara with over 10 million downloads. The brand campaign was experience by over 3.4 million gamers since its launch in November 2015, overshooting the original target of reaching two million users. Players consumed whopping 1.2 billion virtual Parle G biscuits in this time frame.

     

    Siddharth Kelkar, Business Head of Seventynine said, “Parle G’s goal was to build a strong brand connect and engage with their core audience of children. We’re thrilled to have delivered them a campaign that not only met all its objectives and gave Parle G a fantastic and innovative medium to connect with their customers, but in the process set new benchmarks in demonstrating how successful in-game branding can be.”

     

    Mayank Shah
    Manish Agarwal

    Mayank Shah, Deputy Marketing Manager at Parle Products Pvt. Ltd. said, “We are delighted that this campaign came out as a win-win for both the marketer as well as the consumer; the spectacular results including 367 years of game play and consuming a whopping 1.2 billion virtual biscuits are proof that the audiences we were targeting totally loved the game and the associated Parle G branding.”

     

    Manish Agarwal, CEO, Nazara Games said, “The partnership with Seventynine and Parle G demonstrates the marketing magic that is possible when a creatively-conceived concept brings together hugely popular app and a brand that is directly targeting the app’s users.”

     

    In the original version of the game, a player has to collect laddoos to score higher points. With the idea of integrating Parle G into the game, it seemed like a fresh idea to introduce Parle G biscuits along with ladoos using SVG technology. Thereby by achieving brand integration while making it interesting for the young players. We are delighted that the marketing campaign by Seventynine achieved its targets ahead of projected timelines.

     

  • appjacketPLUS allows app publishers to serve video or rich media ads from global networks irrespective of the app user’s location

    AppjacketPlus rolls out for enhanced in-app advtg

    By A Correspondent

     

    Seventynine, part of SVG Media has launched appjacketPlus,  a new in-app advertising platform that brings greater monetization capabilities to app developers and publishers. appjacketPlus is powered with enhanced features and controls for publishers including but not limited to the world’s first zero buffering and HD-quality video display technology. It also features machine learning algorithm for consumer targeting and reach, and a mediation engine for best in class yield.

    Mustali Kachwala, co-founder at Seventynine said, “With appjacketPlus, we have made in-app advertising even more financially rewarding for mobile app developers and publishers with the inclusion of a powerful global mediation engine. The new SDK will further strengthen our position as the mobile technology platform of choice, with over 350 leading apps and over 100 advertisers are already using our technology.”

    As part of appjacketPlus, Seventynine will offer its technology and technical support to large App publishers who maintain their own sales teams, and are looking for a robust solution to enhance their inventory offerings.

     

  • Digital media conglomerate Smile Vun Group (SVG) and Gruner+Jahr's Indian entity, Networkplay, have announced the sales transaction of the mobile ad network, Seventynine.

    Smile Vun Group’s Seventynine sold to Gruner+Jahr’s Networkplay

    By A Correspondent

     

    Digital media conglomerate Smile Vun Group (SVG) and Gruner+Jahr’s (a Bertelsmann division) Indian entity, Networkplay, have announced the sales transaction of the mobile ad network, Seventynine.

     

    Seventynine will be an independent business unit under the Networkplay umbrella, with its management reporting directly into the board. The co-founders of Seventynine, Chirag Shah and Deven Dharamdasani will continue to lead the business post the buy-out.

     

    Seventynine was launched in April 2012 by Smile Vun Group with an extensive focus on rich media inventory especially videos and HTML5 to enrich user experience. The mobile ad-network recorded its first milestone in July 2012 when it clocked record growth by serving 700 Mn ad requests within three months of operation.

     

    Seventynine is currently serving 1.8 Bn ad requests and focusing actively on building inventories across mobile applications and mobile web. Apart from a phenomenal ad-platform, Seventynine also possesses Seventynine App Analytics Service and Predictive Analytics Engine.

     

    Manish Vij, Founder, Smile Vun Group, commented on the buyout, “SVG is committed to introducing path-breaking businesses in the digital media industry and accelerating their journey to success. Our seven months association with Seventynine has been extremely successful leading it to be the fastest growing mobile ad-network in India. Seventynine has great potential as a business and we are certain that its association with Gruner+Jahr will provide a global platform for the business to grow further. This alliance is the beginning of our relationship with Gruner+Jahr.”

     

    Dr Torsten-Jörn Klein, President, Gruner+Jahr International said, “The expansion of Networkplay in the mobile space through the acquisition of Seventynine is clearly following our strategic commitment to grow our mobile business in the Indian market. G+J believes that in the Indian market, one of the fastest growing digital markets, the mobile segment will gain increasing importance. G+J is looking forward to further expand in that area together with Networkplay and the Seventynine team.”

     

    Commenting on the development, Seventynine’s co-founders said, “We are excited about our association with Networkplay and being a part of the international Gruner+Jahr and Bertelsmann family. We would like to express our gratitude to Smile Vun Group for believing in our vision and goals and helping us grow at such a phenomenal rate. We are certain that association with Networkplay would be an impetus for our business and aid our objective of becoming the leading player in the mobile advertising space in India and beyond.”

     

    Seventynine is G+J’s second digital acquisition in India after Networkplay, which was acquired by G+J earlier this year. Gruner+Jahr intends to strengthen its digital presence in the Indian market and Seventynine’s acquisition will help G+J and Networkplay fortify their competence and position in the mobile space. In the new group, Seventynine’s immediate focus would be technology, product and expansion in South East Asia and Middle East.

     

  • Seventynine is said to be one of the fastest growing mobile ad network in the country with Rich Media serving capability such as videos and HTML5

    Mobile ad network Seventynine to launch ‘unique’ Android product

    By A Correspondent

     

    Launched in July 2011, Seventynine, the mobile ad network, started commercial engagement in the market in April 2012 with a focus on rich media inventory especially videos to enrich user experience. Seventynine has clocked record growth serving 700mn ad requests within three months of operation.

     

    Currently, Seventynine is working with brands such as Microsoft, Lufthansa, Nokia, Opera Mini, ICICI bank, ICI Dulux, Tata Docomo, Nazara, Mcarbon, Techzone  and so on and is in talks with other large brands for similar association. The mobile ad network is focusing actively on building inventories across mobile applications and mobile web.

     

    In an email interaction with MxMIndia, Chirag Shah, Co-founder, Seventynine spoke about his company’s journey since July 2011, its break-even plans and so on. “The journey so far has been very exciting and full of challenges. We are focusing heavily on unique product development, platform and analytics. Since March 2012, we have hit the market and managed to get some amazing response. Mobile ad spends are growing at more than 100 per cent. Spend on content such as application is growing at more than 400 per cent growth rate.”

     

    “We are launching a unique product on android platform and we intend to share details on that in the next 10-15 days. This unique product will be our focus for 2012-13” he added.

     

    “Mobile phone and mobile internet users are growing rapidly and consumers are spending more time on mobile as compared to TV, newspaper and internet. We are actively focusing on innovative technology solutions to create the differentiation that will position us ahead of the curve.” added Deven Dharamdasani, Co-Founder, Seventynine.

     

    The team size of Seventynine is currently 15 but, the mobile ad network company will be hiring aggressively. “We intend to have a 50 member team by the end of this year” observed Mr Shah.

     

    Seventynine is said to be one of the fastest growing mobile ad network in the country with Rich Media serving capability such as videos and HTML5. It is working closely with The Times Group, Network 18, Reuters, Business Standard, Nimbuzz, Angry Bird, Talking Tom Cat and others and has tie-ups with leading exchanges across the world.