MxMIndia

Tag: Set Asia

  • These leading GECs will be available in Hindi in Singapore, known to have one of the largest overseas Indian populations

    YuppTV launches SET Asia, Sony MAX and Sony SAB for Singapore

    By A Correspondent

     

    As part of its endeavor to provide TV viewers globally with their favorite Indian TV soaps and serials, YuppTV announced the leading Indian television channels Sony Entertainment TV, SET Max and SAB, for Singapore. These leading GECs will be available in Hindi in Singapore, known to have one of the largest overseas Indian populations.

     

    With this move, YuppTV’s offering has become stronger in the Singapore region. As one of the largest internet TV providers of South Asian Content, YuppTV delivers 200+ Indian TV channels worldwide in 13 Indian languages, as Live TV, and 10 days of revolutionary Catch-up TV, along with Movies from various production houses. Languages in Singapore region include Hindi, Bengali, Punjabi, Marathi, Telugu, Malayalam, Tamil, Gujarati, Sinhala and Kannada.

     

    Uday Reddy

    “Meeting the high demand for Indian television offerings, we are pleased to take three of India’s most popular channels to the TV viewers in Singapore. We are confident that the Indian Diaspora will be delighted to watch their favourite shows on Sony Entertainment Television, SET Max and SAB. The Premium content that YuppTV is offering to the viewers across the world continues to grow and expand its scope as we add leading channels to our catalogue. This launch we trust will be the source of much pleasure to viewers across Singapore,” said Uday Reddy, CEO of YuppTV.

     

    Neeraj Arora, EVP and International Business Head, said, “With an aim to offer the finest entertainment to viewers in markets across the world, we are excited to extend our partnership with YuppTV to offer SET Asia, Sony MAX and Sony SAB to subscribers in Singapore. We trust that viewers of South Asian content will enjoy the channels’ wide variety of offerings, innovative programs and light-hearted content dedicated to promoting an enjoyable ‘family-viewing’ experience.”

     

  • The NRI and PIO convention held in Kochi was an opportunity for the broadcaster to interact with the Indian diaspora as well as government bodies dealing with overseas Indians

    SET Asia participates in Pravasi Bharatiya Divas

    By A Correspondent

     

    The 13th Annual Pravasi Bharitiya Divas (PBD) recently concluded in Kochi. The three-day event, held on January 9, commemorates the day that Mahatma Gandhi returned to India from South Africa.

     

    The PBD conventions are held with an aim to provide the overseas Indian diaspora with a platform to engage with the Indian government. Various seminars on topics like Tourism, Pure Sciences, Growth opportunities in India, Heritage and Diaspora and investment opportunities in different states were held across the three days.

     

    The event was inaugurated by Minister for Overseas Indian Affairs Vayalar Ravi and Kerala Chief Minister Oommen Chandy. Prime Minister Manmohan Singh and President Pranab Mukherjee were also present at the event.

     

    In conjunction with the event, an exhibition was also organized which gave companies interested in targeting NRIs and PIOs an opportunity to interact with each other, as well as the delegates who were attending the event.

     

    Among the various banking, real estate, state boards and media companies, Sony Entertainment Television Asia was a key exhibitor. Sony Network’s vast global presence especially catering to NRIs and PIOs made it an automatic fit for the exhibition. Sony showcased their programming and distribution strength in the international markets and received many enquiries for the same.