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Tag: Senco Gold & Diamonds

  • To promote its festive collection

    Senco rolls out campaign for Puja

    By Our Staff

     

    Senco Gold & Diamonds has launched a new Durga Puja campaign to promote its festive collection.

     

    Said Joita Sen, Director and Head of Marketing & Designs at Senco Gold & Diamonds: “Durga Puja is more than just a festival, it is an occasion which unites Bengalis across India. The beauty and the spirit of Durga Puja is such that it is best enjoyed when spent together with families and friends. Our Gossip campaign and collection is dedicated to all those daughters and women who would be reuniting with their families and loved ones, coinciding with Maa Durga’s descent to Earth.”

     

    Added Piyash Ghosh, Director & Cinematographer, Bang On Content: “Making a Durga Puja film is always a joy, especially when it’s for a brand like Senco Gold & Diamonds, which always encourages us to push the boundaries of storytelling & creativity. As an artist, it is a pleasure to showcase products that celebrate artistry, while capturing the spirit of our favourite festival!”

     

  • Launches Everlite’s Durga Jewellery Collection

    Senco launches campaign to promote lightweight jewellery

    By Our Staff

     

    Senco Gold & Diamonds, the jewellery retailer from Eastern India, has launched a new Durga collection – a lightweight gold and diamond jewellery collection under its Everlite brand to celebrate the spirit of the Durga Puja and Navratri.

     

    Commenting on the occasion,  Joita Sen, Director, Senco Gold & Diamonds said: “Durga Puja, this year is extra special because it is the first one after receiving the prestigious heritage tag from Unesco. Our Everlite Durga collection is crafted for the modern Indian woman. The inspiration for our lightweight collection comes from the various aspects of life that the working women espouse. We are confident that this Durga Puja, our Everlite collection would be the preferred choice for all the women stepping out for pandal-hopping and more!”

     

  • Titled "Kalaiyon Ke Liye Kalakari"

    Senco rolls out campaign

    By Our Staff

     

    Senco Gold & Diamonds,  the jewellery retailer from Eastern India, has announced the roll-out of its new Bangle Utsav 2022 campaign titled #KalaiyonKeLiyeKalakari.

     

    Commenting on the occasion, Joita Sen, Director, Senco Gold & Diamonds said: “Our new campaign Kalaiyon Ke Liye Kalakari is a tribute to the infinite creativity and power of human hands. Our bangles are more than just ornaments; they are precious works of art, created by the hands of master artisans to adorn the hands of every woman. The new campaign is part of Bangle Utsav which is a celebration of womanhood with more than 100 exquisitely handcrafted designs in gold, diamond and platinum.”

     

     

  • For its new brand campaign – 'Now is the time'

    Kiara Advani roped in as brand ambassador for Senco jewellery

    By Our Staff

     

    Senco Gold & Diamonds has signed Bollywood actress Kiara Advani as its brand ambassador. She will be promoting entire gold jewellery range of the brand. Senco also unveiled its new campaign titled ‘Now is the time’ featuring Kiara.

     

    Suvankar Sen
    Suvankar Sen

    Speaking on the occasion, Suvankar Sen, CEO, Senco Gold & Diamonds said: “Senco Gold & Diamonds is proud to associate with Bollywood youth icon Kiara Advani as the new face of our brand. Kiara is an inspiration for today’s young women and personifies the spirit of ‘Now is the time’.”

     

     

  • The eastern India jewellery chain rolls out a campaign on women empowerment – #DontTakeMeLightly

    Senco signs heptathlete Swapna Barman as brand ambassador

    By A Correspondent

     

    Senco Gold & Diamonds, eastern India’s largest jewellery retail chain signed 2018 Asian Games Gold Medalist and 2019 Arjun Awardee Swapna Barman as its new brand ambassador.  She will be promoting “Everlite” – the light-weight jewellery range from Senco.

     

    Meanwhile, jewellery chain also rolled out a new brand campaign on women empowerment “#DontTakeMeLightly” featuring Barman. In a new TVC for Everlite, the women’s jewellery collection from Senco Gold & Diamonds, she will be portraying the role of a woman who has overcome all physical challenges and hardships to emerge as winner.

     

    Speaking on the occasion, Suvankar Sen, Executive Director, Senco Gold & Diamonds, said: ‘It is an honour to have 2018 Asian Games Gold Medalist and 2019 Arjun Awardee Swapna Barman as our brand ambassador for our Everlite collection. Swapna embodies the spirit of overcoming hurdles in different spheres of life and beating physical challenges to emerge as a winner. Swapna is an icon of women empowerment and an example of what the country’s daughters can achieve. Swapna is equally versatile, excelling at whatever she does in her own unique style, with impeccable class and elegance. This is the spirit of ‘#DontTakeMeLightly,’ which celebrates the spirit of those indomitable and unstoppable daughters of the country.”

     

     

  • Sourav will be playing a role of his own life – how he outplays rivals and silences critics

    Senco gets Sourav Ganguly to promote jewellery collection

    By A Correspondent

     

    Senco Gold & Diamonds has rolled out a new brand campaign ‘Shine On’ featuring former Indian cricketer Sourav Ganguly who is also the company’s brand ambassador. In a TVC for Aham, a new range of men’s jewellery, Ganguly will be playing a role of his own life – how he outplays the rivals and silences the critics.

     

    Speaking on the occasion, Suvankar Sen, Executive Director, Senco Gold & Diamonds, said: “Sourav Ganguly is our brand ambassador since 2015. He embodies the spirit of Aham, which celebrates the man who has that sharp edge over others, who dazzles the world with his success. People may criticise him, but his outstanding performance silences the critics. His brilliance lets him rise above mediocrity. For him, a century is not enough. Even his rivals admire him when he outplays them. He is not afraid of failure because he excels beyond expectations. He is equally versatile, excelling at whatever he does in his own unique style, with impeccable class and elegance. This is the spirit of Aham, which means “self” or “ego” and Sourav Ganguly represents every self-made man who is comfortable being himself and letting his ‘aham’ shine.”

     

     

  • Senco Gold & Diamonds, the jewellery brand from Calcutta, has appointed actor Vidya Balan to star in its advertising

    Vidya Balan stars in Senco’s latest campaign

    By A Correspondent

     

    Senco Gold & Diamonds, the jewellery brand from Calcutta, has appointed actor Vidya Balan to star in its advertising.

     

    Said Suvankar Sen, Executive Director, Senco Gold & Diamonds: “At Senco Gold, karigars are one of the pillars of strength. Each time a client praises our intricate designs, it is a credit to these craftsmen. We are fortunate to have them associated with us for years. In fact, some of the karigars have been with us for generations so they know everything when it comes to jewellery, modern or old; traditional or futuristic. This campaign is a tribute to the karigars who work untiringly to craft jewellery by their hands as well as to the Indian women who are karigars of life”,

     

    Added Sujoy Roy, Managing Partner (Creative), Ogilvy: The task was to take Senco’s brand of craftsmanship to every corner of India as the brand extends its footprint across the nation. With this campaign we will help women, the karigars of life, discover another karigar in Senco. The story of karigari finds its role in the lives of these four women. And depicts how different forms of karigari helps reflect the true identity of every woman. Only an actor as versatile as Vidya Balan could do justice to these roles. Unlike other jewellery campaigns, this campaign doesn’t overpromise or create an eclectic space for jewellery. It is set in the real space. And it finds its voice through the stories of four relatable characters across the country.”

     

     

  • Each of the four films narrates the way a woman finds herself, her life and her identity intertwined with the piece of jewellery that she wears

    Senco’s ‘Karigari’ finds a unique voice in latest campaign

    By A Correspondent

     

    In its new campaign, Senco Gold & Diamonds puts a different lens on craftsmanship. Karigari finds its significance and relevance through the stories of four different women from four different parts of the country – women who find a reflection of their identity in the jewellery they choose to wear.

     

    Said Sujoy Roy, Managing Partner (Creative) Ogilvy Kolkata: “The task was to take Senco’s strength of craftsmanship to every corner of India as the brand extends its footprint across the nation. With this campaign we will help women, the karigars of life, discover another karigar in Senco. The story of karigari finds its role in the lives of these four women. And depicts how different forms of karigari helps reflect the true identity of every woman. Only an actor as versatile as Vidya Balan could do justice to these roles. Unlike other jewellery campaigns, this campaign doesn’t over-promise or create an eclectic space for jewellery. It is set in the real space. And it finds its voice through the stories of four relatable characters across the country.”

     

    Added Suvankar Sen, Executive Director, Senco Gold & Diamonds: “At Senco Gold, karigars are one of the pillars of strength. Each time a client praises our intricate designs, it is a credit to our craftsmen. We are fortunate to have them with us for years. In fact, some of the karigars have been with us for generations so they know everything when it comes to jewellery, modern or old; traditional or futuristic. This campaign is a tribute to the karigars who work untiringly to craft jewellery by their hands.”