By A Correspondent
BTVi or as the Business Television India channel is better known as has appointed Shilpa Shetty and Seema Pisharody to jointly work towards revenue generation for the channel. They will be closely working with COO Megha Tata to drive the business news channel to strengthen the next level growth in India. BTVi is reinforcing senior experienced people in the team to build a quality think tank with a focus on the revenue model of the channel. As is known, Anuj Katiyar, joined BTVi as Marketing and Research Head two months back.
While Shetty moves in from Times Network to oversee strategic planning for generating revenue for the channel, Pisharody, was last with CNN-IBN, be responsible for a strategic approach for business development for the channel.
Welcoming them to the team, Tata said: “We are really happy to have Shilpa and Seema on board. We believe that their expertise in the domain will be a valuable asset to the channel. Their knowledge and experience will help BTVi brand to scale new heights.â€