MxMIndia

Tag: Sean van Wyk

  • Hima will now be equipped with the best offerings from adidas for her racing and training needs

    Adidas ropes in Hima Das to inspire young athletes

    By A Correspondent

     

    Adidas has announced that it has roped in young athletics sensation Hima Das to inspire young athletes.

     

    Said Adidas India Managing Director, Dave Thomas: “At Adidas we believe that ‘through sport, we have the power to change lives’ and Hima is a great example of this. Many of our associations and partnerships are focused on empowering youth in India and making a positive change… Adidas is very keen to support India’s youth and to build a stronger sporting spirit and ambition in them.”

     

    Ådded Sean Van Wyk, Senior Marketing Director, Adidas India: “Hima is an inspiration not just for women and girls, but for the entire country and we take pride in having her join team adidas. She has created history and we shall help her in her journey to maximize her potential and become the best in the world. On this journey with her, we shall, together, inspire today’s youth to take to sports and create a positive change in and around their lives.”

     

     

  • Carat, Posterscope team up to create buzz around FIFA World Cup 2018

    Adidas wakes up an entire neighbourhood to celebrate football

    By A Correspondent

     

    Carat has partnered with Posterscope to launch a campaign for the ongoing FIFA World Cup 2018.

     

    The core objective of the campaign was to build awareness about TelStar – the official football that is being used in FIFA world cup and to celebrate the pure joy of football as well as its fans. The one-month-long campaign is aimed at reaching out to people who are enthusiastic about football – both players and fans – across various age groups.

     

    Said Sean Van Wyk, Senior Marketing Director, Adidas India: “The love for football is growing massively in India with each passing year and we wanted to kickstart the celebration of the World Cup in an impactful way. The idea of this innovative billboard was to celebrate and reward the spirit of coming together as a team. The pure joy on their faces to kick the official World Cup football around the field was an amazing sight! Sport really does have the power to change lives.”

     

    Added Rajni Menon, CEO, Carat India: “This is yet another example of media convergence in planning where a superb activation on outdoors is working in tandem with digital. The objective was to drive innovation at local level with a scaled outreach to a larger online audience. It was a great way to celebrate the growing euphoria around FIFA in a way that brings out the pure joy of football.”

     

     

  • Launches a digital campaign showcasing Nishchay Luthra – an 18-year old Indian athlete aiming for a medal in Figure Skating at the Winter Games 2018

    #FanTheFireinitiative aims to draw attention to alternate sports

    By A Correspondent

     

    Adidas has launched its latest initiative #FanTheFire to focus attention on athletes who pursue lesser followed sports. Conceptualised by Cheil India, the digital film features NishchayLuthra, an Indian figure skater who has won four international medals for India and is a nine-time national gold medalist.

     

    Speaking on the campaign, Sean van Wyk, Senior Marketing Director, adidas India said: “At Adidas, we truly believe that through sport, we have the power to change lives. With #FanTheFire, we seek to shine a spotlight on athletes and sports which are not mainstream, and in turn, inspire the next generation to take up such sports.  The campaign urges fan’s to support Nishchay and we hope that the encouragement of better-known athlete’s will help him gain the necessary patronage to reach his aim of winning a medal at the Winter Games in 2018. This is our commitment to provide the fuel for Nishchay Luthra and many more like him.”

     

    Talking about the campaign, Sanjeev Jasani, Head – Digital, Cheil India said: “We feel proud of giving life to such a thought provoking campaign. We hope it fans the fire among the people of India and Nishchay gets his much deserving fans cheering for him in the coming Winter Games.”