MxMIndia

Tag: Script Room

  • It shows learning as an enjoyable experience

    Vedantu’s new ad stars Aamir Khan

    By A Correspondent

     

    Vedantu, India’s second most valued EdTech startup and a pioneer in the live online tutoring platform has named Bollywood actor, director and filmmaker Aamir Khan for its new ad campaign.

     

    With the tagline, “Samaj Aayega Maza Ayega, Maza Ayega Samajh Ayega” the six-film series conceptualised by The Script Room conveys the effortlessness of live online learning offered by Vedantu. The films are directed by Prasoon Pandey.

     

    Said Shivani Suri, Chief Marketing Officer, Vedantu: “We aim to establish Vedantu synonymous to LIVE learning and revolutionize the online education in India through holistic experiences that foster effective learning. Our campaign is focused on reaching out to parents to address their valid concerns with respect to online learning through a series of very relatable films, which will resonate with them. Aamir Khan as a brand ambassador perfectly embodies the role of an involved parent while bringing his own charm to the character. The tagline itself is well thought of articulation of our brand promise and the learning experience.”

     

    According to Rajesh Ramaswamy (Ramsam), Co-founder, The Script Room: “This was a great opportunity for us. This category is new and exciting. Almost every parent is coping and curious about this new way of education. It was important at this stage to highlight a lot of aspects on online education. So, we had to find an interesting way of using Aamir. Our idea was to convert all the fantastic features and benefits of Vedantu into interesting slice-of-life stories, rooted in some fundamental, easy-to-relate contexts. In fact, everyone including the Vedantu team, Prasoon and Aamir too were more like partners and collaborators on this project. We had a blast making this. It’s a joy to see Prasoon and Aamir together. So enthusiastic and full of ideas.”

     

     

  • The account was won in a closely contested multi-agency pitch

    The Script Room wins creative mandate for Vedantu

    By A Correspondent

     

    Writers’ hub The Script Room has bagged the creative mandate for the upcoming campaign of Vedantu, a popular edtech brand.

     

    Ayyappan Raj

    Speaking about the win, Ayyappan Raj, Co-founder, The Script Room said: “We are super-excited to work with Vedantu on their upcoming campaign. The entire process from briefing to discussing and deliberating the central idea was quite effortless and organic. One really nice thing about working with the team at Vedantu is the feedback, inputs – very high level of clarity, simple and supremely objective. We are extremely delighted to partner with them”.

     

    Shivani Suri

    Added Shivani Suri, Chief Marketing Officer of Vedantu: “Vedantu envisions to transform the face of education in India. Our LIVE online learning platform, with some of India’s finest teachers, not only offers a very engaging and personalized learning journey but also ensures tangible learning outcomes for our students. Vedantu is in its early stages of building the brand and towards this endeavor we are happy to have partnered with The Script Room. We really liked the simple and fundamental way the team went about the brand thinking, communication approach and its creative manifestation and we look forward to crafting the next phase of the brand journey with their able support”

     

     

  • Gears up for the release of a series of films with Chumbak

    The Script Room completes one year with 41 films for 5 brands

    By A Correspondent

     

    Having successfully created 41 ad films across youth brands like Netflix, OYO, Chumbak, Beck’s Ice and Groww, a financial services app, The Script Room, a writers; hub celebrates its one-year completion amidst lockdown.

     

    Founded by Rajesh Ramaswamy (whose last job was with Lowe, Bangalore and Ayyappan Raj, whose last engagement was with Lowe (Unilever Global/Lowe Singapore), The Script Room built itself with a focus on writing for audio-visual advertising and content.

     

    Speaking on completing a year, Raj said: “We don’t have any typical organisational structure as such. We operate more as a writers hub and we spend a lot of time in jamming on what to write before we actually put pen on paper. Since we are a few and we are focussed, we are super conscious of the task, the consumer, limitations of execution and it reflects in the final output, our work. And about completion of first year, it has been a terrific one, extraordinary in all sense.  Ramsam (Rajesh Ramaswamy) and I started up The Script Room working out of home, added more and more writers, got offices in Mumbai and Bangalore, finished more than 40 ad films, one 30 minute short film (branded content) and with a slate of campaigns in scripting stage and bam! we are back to working from home again! Overall it’s been a fantastic first year, we don’t know if we’re creating something big or something small but we’re having a real good time doing what we’re doing”.

     

    Added Ramaswamy: “We have pulled together some of the best writers in the country, who have been very successful in telling insightful, engaging, crafted-to-perfection audiovisual stories. And we make sure that we write for the brand, for the context, for the budget, for the duration – no artificial colours, no preservatives, no added sugar. 100% pure, handwritten ads that effortlessly do their work. We don’t want to do anything that’s art for art sake and stuff that lies in one corner of the internet. And we have clearly chosen to stay away from other channels of advertising, storytelling is our forte and what better medium than audio-visual to tell your stories?  About one year, I am personally very excited by the spirit of the place and the collective sort of a model that we’re building. ”.

     

    Prior to lockdown, The Script Room had just wrapped up a series of films for Chumbak and Beck’s Ice which are in various stages of production and slated to release in the coming months.