By A Correspondent
New age comedy channel Screen Patti has announced a video series in association with Total Oil called ‘Bonnet PeCharcha’. After ‘Chai PeCharcha’ and ‘DaaruPeCharcha’, the fresh new series will see ‘charcha’ sessions between two young guys over a car bonnet.
Speaking about the integrated campaign, Gayatri Ojha – VP (Marketing & Corporate Communications, CSR) Total Oil India said: “We needed more strategic and innovative minds to work with us as partners to grow the brand and hence our association with TVF is part of the brand’s content marketing strategy. The integrated campaign is aimed at young first time car owners to create conversations around a product, belonging to a low-involvement category. The digital branded content –“Bonnet PeCharcha†curated by TVF, is an eclectic mix of three webisodes to engage the viewers and to provide them the brand insights subtly, while addressing contemporary issues. The aim is to create a top of mind recall amongst car users about the brand “Total Quartz†Engine Oil & its core promise – “Keep your Engine younger for Longerâ€. Webisodes will also be promoted on radio in the form of “Radiosodesâ€. The content on Radio will focus on topics that often remain undiscussed but are deeply penetrated in our society. Each Radiosode will have a smartly integrated brand communication strategy behind it. We believe the strengths of TVF is very admiring to our thinking & approach and together we can do some very interesting work in the future.â€