Tag: SCoRe

  • SCoRe launches fully online programme in PR

    By A Correspondent

     

    The School of Communications and Reputation (SCoRe), a institute created by seasoned PR professionals to train the fresh talent entering the industry, has announced admissions for its full-time online programme today. The 10-month long programme – Post Graduation in Public Relations Lite – is designed for graduates looking to build a strong foundation for a career in Public Relations and Corporate Communications and can be completed remotely through video conferencing.

     

    According to a communique, the programme offers more than 350 sessions including over 30 masterclasses conducted by industry veterans. It aims to address the growing talent crunch in the communication profession at  the entry level. The institute offers a unique learning experience with a dynamic curriculum of courses.The exposure provides the foundation to kickstart a career in public relations – including extensive research & writing, access to over 100 campaigns, and digital and mainstream Public Relations tactics. Students also get other learning opportunities through access to online events for free and offline events at discounted prices in future. The fees are Rs. 1.6 Lakh + GST* (*Rs. 1.5 Lakh + GST if you sign up before July 30).

     

    Said Hemant Gaule, Dean of the institute:  “The communication industry needs well prepared and committed professionals with wide range of competencies to deal with the complex issues and churn out powerful strategies and compelling campaigns. SCoRe’s PRGPR Lite programme is designed to address this need by honing the young minds to be the future leaders and enable them to contribute meaningfully to the profession.” For information: TalkToUs@scoreindia.org

     

     

  • Shruti Pushkarna: What’s with the shallow news coverage on disability?

    Shruti PushkarnaBy Shruti Pushkarna

     

    Last week, two headlines on the digital platforms of leading dailies caught my attention. One read, “Two blind HSC students find writers at the 11th hour”. And the second stated, “HSC exams: Finding writers a real test for some”.

     

    Both these news stories highlight one of the most commonly faced problems by any blind student in India. Given their vision impairment, these students are dependent on ‘scribes’ to write their exams.

     

    But before I get into talking about the myriad challenges of finding and dealing with scribes, let’s look at the recent news coverage.

     

    While I was happy that the issue appeared on mainstream media, I was disappointed at the reportage. The stories lacked any indepth understanding of the issue. For an average reader who is absolutely unfamiliar with the issue, the news item merely touched upon how two visually impaired students in different parts of Mumbai were hassled hours before their examination. Though that’s a start for interest generation, the story ends with no detail or perspective on the matter.

     

    Result being, most readers wouldn’t have registered it. Those who did probably went away without processing the gravity of the problem facing blind students.

     

    So what exactly is the scribe problem faced by the blind community?

     

    A majority of visually impaired students in this country who appear for school, college or any competitive exams, rely on writers to volunteer for assistance or hope that the institutions/ authorities would arrange scribes for them.

     

    In the absence of either scenario working out, a lot of them end up paying for scribes, almost like buying themselves a chance to move upward in the educational or employment hierarchy.

     

    In fact there are agents and institutions that offer a variety of writers at different prices, depending on subject expertise. Like the millions of scams festering in the country, scribes (or the scribe mafia as I prefer to call them) are eroding the visually impaired students of their ability to learn or become independent.

     

    And what are the academic or the government authorities doing about it? Zilch. Absolutely nothing.

     

    The education bodies at both national and state level are expected to comply with the central government issued guidelines for visually impaired students to avail scribe facility for assistance, but the ground reality is far from it.

     

    Often state boards and examination authorities issue their own rules days before the exam, paying no heed to the policy set in place by the Ministry of Social Justice and Empowerment.

     

    The Rights of Persons with Disabilities Act 2016 mandates for ‘reasonable accommodation’, “to make suitable modifications in the curriculum and examination system to meet the needs of students with disabilities such as extra time for completion of examination paper, facility of scribe or amanuensis, exemption from second and third language courses”.

     

    Last year, a job aspirant in Barabanki, Uttar Pradesh lost out on the opportunity of employment because the examiner denied entry to his scribe just minutes before the exam. He had to wait a whole year to apply again. This is just one of the million accounts where students fail to appear or score less in their tests given the shoddy implementation of the law.

     

    The scribe problem isn’t new. It persists through the year, for various exams across all states in the country. And yet majority of the Indian population hasn’t a clue about it. It’s a whole different matter that today enough technology aids are available to make visually impaired students self-reliant when it comes to writing their exams. But that’s for another day, another column.

     

    How come the mainstream media hardly reports the issue in its entirety? Why doesn’t the media question the implementing agencies? Is it because persons with disabilities are not the ‘sensational’ vulnerable group that will garner eyeballs? Especially when it’s far easier to rake up a storm over some fake news floating around on social media.

     

    Shruti Pushkarna is a former journalist (part of the founding team of MxMIndia) who has now moved full-time to the social sector. She heads operations of the New Delhi-based Score Foundation where she works as Director-Programmes & Communications. She writes for MxMIndia every other Thursday. Her views here are personal. She can be reached via Twitter at @shrutipushkarna

     

     

  • George Abraham: Can Sports Broadcasters not Overlook Blind Cricket Fans?

    BCCI
    File Picture of the Indian cricket team in a cricket match. Representative Picture only. Courtesy BCCI.TV

     

    George AbrahamBy George Abraham

     

    I have been following Indian cricket since 1969. I debuted as a cricket fan during the India vs New Zealand series when the Graham Dowling-led side locked horns with Tiger Pataudi and his team. India won the first Test at Mumbai, New Zealand levelled the score at Nagpur while the third Test at Hyderabad was drawn thanks to rain. Next, the Indian cricket fan was treated to a five Test feast when Bill Lawry’s Australian team visited India. Every match was covered on radio, every ball was described in detail, updated scorecards were read out at regular intervals. Listening to the radio commentary was accelerating and we, the listeners, were literally made to feel that we were present pitch-side. As a visually impaired youngster, I was totally bowled over by the sport, never missed a match. Commentators like Anant Setalvad, Devraj Puri, Dicky Rutnagur, Balu Alaganan literally became the eyes of millions of listeners across the nation. During a Test match, I, like many others, would be carrying a transistor radio wherever I went. Conversations at streetcorners, coffee houses and social events would be about cricket.

    Then in 1978, when the Indian cricket team under Bishan Bedi made the historic tour of Pakistan, the cricket fans across the country were introduced to television coverage for the first time. Yes, Doordarshan coverage was by then available nationwide. Now fans could actually see live their cricketing heroes and action sitting in their homes. These were exciting times for the cricket aficionado. I was in college and I remember watching the games along with friends in the common room. Kapil Dev had made his international debut. Seemed an exciting prospect. Fans across the country had the opportunity to watch the flair of Gundappa Viswanath and Zaheer Abbas, the grit and focus of Sunil Gavaskar and Javed Miandad, the flight and guile of Erapalli Prasanna and Bishan Bedi alongside the pace and swing of Imran Khan and Sarfraz Nawaz. Television had ushered in an exciting new era in cricket coverage.

     

    Over the next few years, TV coverage became the preferred mode for fans to follow the sport. The emergence of former cricketers as commentators added fresh colour and appeal to watching cricket. Former legends like Richie Benaud, Ian Chappell, David Gower and Sunil Gavaskar added tremendous value to the cricket viewing experience.

     

    While I did enjoy these developments, as a blind person, I found that I was missing out on critical information. For instance, at the toss, the playing eleven of the two sides are displayed on the screen. The commentators only talk of some key players being featured in the match. As a fan, I would like to know the entire list of players. When a new batsman walks out into the middle or a new bowler comes into the attack, the screen has the display of his career records. Often, the commentators do not talk about it. Ever since the scorecard details are displayed on the screen, the practice of reading out the detailed scores at the end of a session of play has stopped. Very often, when a brilliant catch or an outstanding piece of fielding happens resulting in a dismissal, the name of the fielder is not mentioned by the commentators. During the just-concluded ICC World Cup that took place in England, there were several occasions when one did not know as to who was Virat Kohli’s partner since the commentators kept talking about Kohli’s greatness, his stats and so on. As a blind cricket fan, I was at a loss as to who was at the non-striker end or who was taking strike when Kohli was at the non-striker end. I guess they assume that viewers can see and recognise players and besides the screen perhaps is displaying the details.

     

    The commentators certainly add a huge amount of interesting content by way of their humour, insights, anecdotes and knowledge of the game. However, I believe television companies and cricket boards need to draw up a set of guidelines which would ensure that the coverage becomes more inclusive. There are millions of fans like me who are blind and follow the games on television. Having travelled extensively within the country promoting cricket for the blind, I can confidently assert that there are thousands of blind cricket connoisseurs who tune into TV channels in support of their favourite cricketers and teams. I believe that a little bit of awareness and consciousness of the prevalence of the blind viewer and a willingness to make those minor tweaks in the way commentators engage, could make cricket viewing exciting for all.

     

    Starting October 2, South Africa has been playing  India in a three Test series followed by a fairly busy domestic season for the Indians leading up to the T-20 World Cup in 2020 and the World Test Championship which concludes in 2021. There is a lot of cricket and I believe blind cricket fans would love it if television cricket coverage becomes inclusive.

     

    Some Pointers:

    1. Playing squads must be read out at the start of the match

    2. Name of the bowler and batsman must be mentioned at the start of every over

    3. When a batsman walks into the middle for the first time, his stats must be shared

    4. Likewise when a bowler is brought into the attack for the first time in the innings, his bowling records must be shared

    5. When runs are scored, the commentators must call out the name of the batsman and the number of runs accrued

    6. When a wicket falls, the commentators must mention the mode of dismissal and the names of the players involved in the dismissal

    7. When a catch or a brilliant piece of fielding happens, the name of the fielder must be mentioned

    8. The updated scorecard must be read out at the end of each playing session

    9. When interesting records and titbits are shared on the screen, the commentators must read it out

    10. Often Twitter handles and phone numbers are shared on the screen to interact with the commentators and experts, they must be spoken out too

    11. The team score and the individual scores of the batsmen at the crease must be spoken aloud at the end of each over

    12. When the camera focuses on famous personalities in the stadium, it would be nice if the commentators can mention the names. This adds to the excitement of the action

    13. Finally, the commentators must be conscious that their viewers also include passionate cricket fans who are visually impaired and that these fans too are interested in every piece of the action. In fact it might be a good idea for the commentators to from time to time recognise their blind viewers.

     

    These are my personal suggestions to make cricket television coverage more inclusive. I believe it is time broadcasters covering cricket in particular and sport in general realise and recognise that their coverage reaches out to millions of viewers who are blind. It certainly could make business sense to start including them.

     

    George Abraham has been blind since his early childhood, but that hasn’t prevented him from working and living his life like any of us. He worked with an advertising agency like Ogilvy, pioneered blind cricket in the country and now runs Score Foundation which, among other things, also offers a helpline for visually impaired individuals who need support and direction (Toll-free number: 1800 5320469). On Sunday, October 20, George Abraham will run the Delhi half marathon. He can be reached via Twitter at @georgebhai and via mail at george [at] eyeway.org

     

  • SCoRe to host Mark Schaefer in New Delhi

    By A Correspondent

     

    Mark Schaefer

    The Indian School of COmmunications & REputation (SCoRe) is hosting the globally renowned social media guru Mark Schaefer who will conduct a day-long learning session on Digital Marketing and the Content Code. The workshop targeted at communications professionals will be held on 17th November in New Delhi.

     

     

    Amith Prabhu

    Amith Prabhu, Dean, SCoRe said, “SCoRe is the first independent school in India that is dedicated to the development of education and research of the Public Relations business. We live by our word and continue to do new things in the profession that have not been done in our country before. By hosting a globally renowned social media marketer for the Indian audience, we hope that the community of communicators benefits by learning from one of the world’s leading lights in content marketing.”

     

    Mark Schaefer blogs and is also the author of five best-selling books that are used as text books across more than 50 universities. He   will take participants through 6 masterclasses through the day. The masterclasses will include:

    • Five foundational principles of social media marketing
    • Determining a social media strategy
    • What social platforms to use for what businesses?
    • Aspects of measurement and ROI
    • Budgeting and resourcing
    • ​Inbound marketing concepts
    • The three critical types of content and how they relate to strategy
    • Content as a source of power and influence on the web
    • Strategies to win in a world of information density
    • The future of social media marketing
  • SCoRe gets PRCAI endorsement, both to collaborate

    By A Correspondent

     

    The Indian School of COmmunications and REputation (SCoRe), India’s first school of Strategic Communications located in Gurgaon and the Public Relations Consultants Association of India (PRCAI) formally announced a collaboration. By way of the collaboration, PRCAI has formally endorsed the programme offered by SCoRe making it the only Public Relations programme in the country endorsed by the association. The association will also promote SCoRe among its members, other stakeholders and public at large.

     

    Nitin Mantri, President, Public Relations Consultants Association of India said “I am very excited to announce our partnership with India’s first school dedicated to Public Relations. The launch of a Public Relations school was the need of the hour for the industry, as there is a huge scarcity for young and well-rounded talent in our profession. We hope that SCoRe will fill this gap and the communications profession will be able to benefit from this initiative in the long run.”

     

    As a part of the collaboration, the PRCAI President will be the ex-officio member of the Advisory Board. At least four representatives from PRCAI member firms will be part of the Academic Council. There will be two PRCAI scholarships, where the seats are offered at half the fee.

     

    Amith Prabhu

    Amith Prabhu, Founding Dean, SCoRe said, “It is great to be supported by the only Public Relations Association of India that represents consulting firms. As the first post-graduate school of Public Relations we have a responsibility to offer a high quality programme. We are fortunate to have the backing of PRCAI. We hope this collaboration stands the test of time and we are able to deliver best in class talent in the coming years.”

     

    SCoRe was launched earlier this year and will commence its first batch in July. Admissions to the 10 month full-time programme are open. The school will have a focus on corporate communications and political communications. The school is governed by an advisory board and an academic council.

     

    PRCAI is the association of the leading PR consultancies in India. It consists of various chapters and has over 20 member firms.