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Tag: ScoopWhoop

  • ScoopWhoop Hindi has launched the Millennial Varnmala

    ScoopWhoop collaborates with Posterscope to celebrate Hindi Diwas

    By A Campaign

     

    To celebrate Hindi Diwas, ScoopWhoop Hindi decided to tackle a common problem faced by India’s millennial crowd – despite being a widely spoken language, there’s a large audience that have a hard time reciting the entire Hindi alphabet or varnmala.

     

    Inspired by conventional alphabet charts, ScoopWhoop Hindi has launched the Millennial Varnmala – a new alphabet chart that connects each Hindi letter with objects and experiences that resonate with the younger audience. Launched on ScoopWhoop Hindi’s Instagram, the chart was integrated into the platform’s 3×3 grid format.

     

    Sattvik Mishra

    Said Sattvik Mishra, CEO, ScoopWhoop:”Corporate etiquette and the pressure to be “cool” have turned many youngsters away from one of the world’s most fascinating languages. Everyone can recite A-Z in one breath but not many can do the same with Hindi. There couldn’t have been a better time to launch the Millennial Varnmala than on Hindi Diwas and we hope to see a shift in the tide very soon.”

     

    Haresh Nayak

    Added Haresh Nayak, Group Managing Director, Posterscope: “The overwhelming exposure to western pop culture makes a lot of youngsters consider Hindi to be a less fashionable language than English. A lot of people lose touch with the alphabet once they pass out of school. We wanted to make it easy for people to remember so we looked into their day-to-day communication and interest points.”

     

    Gurbaksh Singh

    Said Gurbaksh Singh, Chief Creative Technologist, Dentsu Webchutney: “Hindi is one of India’s oldest languages. Its popularity is immense but reciting the entire alphabet is a challenge for many. We decided to tap into what youngsters are comfortable with – their favourite colloquial terms on new age platforms like Instagram to refresh their memories with a fun and relatable method that will increase their affinity towards this beautiful language.”

     

     

  • The ad highlights the dire need of upskilling amongst Indian working professionals

    Great Learning launches thematic digital campaign, ‘Office Dinosaur’

    By A Correspondent

     

    Edtech company Great Learning has launched its thematic digital campaign ‘Office Dinosaur’, roping in comic Rahul Subramanian to play the protagonist. Conceptualised and executed by Bengaluru-based Bluebot Digital, the campaign shines the spotlight on the importance of upskilling in future-secure technologies and aims to motivate people to take proactive steps to enhance their careers. The brand film is being promoted on social media as well as content platforms like ScoopWhoop and YourStory.

     

    Speaking about the campaign, Hari Krishnan Nair, Co-founder, Great Learning said: “The campaign evokes the familiar fear that every professional has of not being able to move up the ladder and ending up becoming a mediocre contributor. Till some time back, the route to career growth mostly entailed good performance and aptitude for a bigger role. However, with technology evolving rapidly, the ability to continuously learn and acquire new skills has become essential for anyone who is looking to climb the career ladder. The essence of the campaign is to directly speak to the customer – to engage in a dialogue with him, in a language and context that he will relate to.”

     

    On the process of crafting the ‘Office Dinosaur’ films for Great Learning, Carl Savio, CCO of Bluebot Digital said: “The Office Dinosaur is someone we’ve all encountered at every stage in our respective careers. So we thought, why not bring this relatable character to life and use it to connect with an audience that wants to get ahead in life.”

     

     

  • ScoopWhoop takes step to protect animal rights by encouraging pet adoption

    ScoopWhoop partners PetFed to boost adoption drive for pets

    By A Correspondent

     

    ScoopWhoop partnered PetFed, kickstarting its adoption drive and support for animal rights. The initiative, notes a communique, is an extension of ScoopWhoop’s endeavours towards animal welfare wherein the media platform has been providing shelter and homes to homeless dogs.

     

    Said Sriparna Tikekar, Co-Founder, ScoopWhoop Media:“ScoopWhoop is deeply passionate about animal rights and has created a safe space for many street animals, right inside ScoopWhoop’s Delhi HQ. PetFed is an ideal platform to raise awareness on pet adoption and help one know more about your pets. Our partnership is an initiative to rescue and foster orphaned animals in loving homes and families. It’s time to give back to our furry friends.”

     

     

  • GIFs turned 30 on June 15, 2017 and as a tribute to them, ScoopWhoop launched a month-long campaign celebrating the 30th birthday

    ScoopWhoop celebrates 30 years of GIF with innovative campaign

    By A Correspondent

     

    GIFs turned 30 on June 15, 2017 and as a tribute to them, ScoopWhoop launched a month-long campaign celebrating their 30th birthday. During the campaign, ScoopWhoop shared 30 colourful GIFs on Facebook and Twitter on a daily basis, and a microsite was created to showcase all 30 GIFs.

     

    Conceptualised by Dentsu Webchutney, the ’30 Years of GIF’ campaign showcased the major events of last 30 years through 30 interesting GIFs. These were no ordinary GIFs. They were miniature installations created mechanically and programmed to play in a loop.

     

    Said Sattvik Mishra, CEO and co-founder, ScoopWhoop:“We are an Internet media and news company and it’s impossible for us to imagine the Internet without GIFs. We wanted to do something special for their 30th birthday. Thus was born 30 Years of GIF.”

     

    Added Gurbaksh Singh, Chief Creative Technologist, Dentsu Webchutney: “GIFs are great for telling stories and capturing emotions. So, we decided to weave a beautiful story through 30 meticulously crafted GIFs that are a unique take on the key events of last 30 years.”

     

  • ScoopWhoop, with this development will also establish their presence in Bangalore, in addition to the Delhi and Mumbai offices

    ScoopWhoop acquires video streaming company Touchfone Technology

    By A Correspondent

     

    ScoopWhoop Media announced the acquisition of leading tech firm Touchfone Technologies Pvt. Ltd, and with it their best in-class video streaming and ad targeting service, Strmeasy in a bid to engage video content consumers. The platform is a seamless video delivery platform that solves the arduous task of streaming videos in low bandwidths, and has powered some of the most famous educational and entertainment video content companies in India.

     

    Strmeasy is a platform that offers end to end video solution which helps businesses manage and deliver videos with the highest quality irrespective of the device or network the user is on. The platform’s unique technology advantage in terms of its analytical and targeting capabilities, in addition to its data driven approach is a valuable tool for any content owner to deliver, monetize and stream videos in a seamless manner.

     

    With Strmeasy, ScoopWhoop will focus on boosting advertising offerings with the help of targeted video ads which have the highest CPM rates in display advertising, notes a communiqué.

     

    The streaming service will also allow customized reports to advertorial offerings with demographic specific details. This will help enable the brand to not only focus their video content at targeted audience but also better their quality.

     

    Speaking about the acquisition, Sattvik Mishra, Co-founder and CEO at ScoopWhoop Media said, “We’re very excited to have Strmeasy technology come on board. Their unique technology is going to define the publishing spaces of ScoopWhoop, VagaBomb and Gazabpost, both from user acquisition and revenue point of view. We are looking forward to having Brahmayya, Mahesh and their incredibly talented technology team to script the next chapter of ScoopWhoop’s success.”

     

    The acquisition will revamp the leadership council at Strmeasy with founders Mahesh and Brahmayya taking on the mantles of Chief Technology Officer and Chief Integration Officer, respectively.

     

    Speaking about the new changes, Brahmayya, the new Chief Integration Officer at ScoopWhoop said, “Both Mahesh and I are very enthusiastic about this change, and are hoping to do some exciting work with ScoopWhoop.”

     

    With this acquisition, ScoopWhoop will also establish its presence in Bengaluru, in addition to the Delhi and Mumbai offices.