MxMIndia

Tag: ScoopWhoop Media

  • ScoopWhoop takes step to protect animal rights by encouraging pet adoption

    ScoopWhoop partners PetFed to boost adoption drive for pets

    By A Correspondent

     

    ScoopWhoop partnered PetFed, kickstarting its adoption drive and support for animal rights. The initiative, notes a communique, is an extension of ScoopWhoop’s endeavours towards animal welfare wherein the media platform has been providing shelter and homes to homeless dogs.

     

    Said Sriparna Tikekar, Co-Founder, ScoopWhoop Media:“ScoopWhoop is deeply passionate about animal rights and has created a safe space for many street animals, right inside ScoopWhoop’s Delhi HQ. PetFed is an ideal platform to raise awareness on pet adoption and help one know more about your pets. Our partnership is an initiative to rescue and foster orphaned animals in loving homes and families. It’s time to give back to our furry friends.”

     

     

  • ScoopWhoop’s latest addition to their app unlocks the inflight feed, allowing users to read ScoopWhoop content while flying, without internet connectivity

    ScoopWhoop launches inflight feed to air travellers

    By A Correspondent

     

    ScoopWhoop Media has announced the launch of inflight feedallowing users to read ScoopWhoop content while flying, without internet connectivity. The feature which is currently in its beta version, appears as a push notification only when one is on airplane mode and is flying above 16000 feet. The feature will dissolve once there is descend in the altitude.

     

    The ‘inflight feed’ feature in ScoopWhoop’s existing app has been conceptualized by Dentsu Webchutney. Speaking on the announcement, Debarshi Banerjee, Co-Founder and Chief Product Officer, ScoopWhoop Media said: “We are very excited to announce the launch of our ‘inflight feed’ feature, aimed to establish an indispensible relationship with our audience anytime, anywhere! We are very happy to collaborate with DentsuWebchutney to conceptualise the new feature. This is the first time that a content publisher has forayed into distributing content basis behavioral patterns for airborne consumers. ScoopWhoop’s aim has always been to become a customer product and continue to revamp the strategy to innovate with the changing environment. We are hoping that the new update will help us build a further close connect with our audience.”

     

    Commenting on the association and innovation, Gurbaksh Singh, Chief Creative Technologist at Dentsu Webchutney said: “Flying in India is mostly a boring experience due to unavailability of in-flight entertainment services. We are delighted to collaborate with ScoopWhoop to develop an innovative feature that will change the way audience consume content. It was fun building the feature; we have deployed over 500 hours in air while testing the feasibility of the feature.”

     

    “We always look for new interesting ways to engage the users. We are quite excited about this new innovation and our endeavor will be to continue to work towards adding more salient features to this update,” added Sudesh Samaria, Chief Creative Officer and Co-Founder, Dentsu Webchutney.

     

     

  • For the first time, brands will be able to track topics that interest young India in real-time

    ScoopWhoop’s Pulse to track real-time interest of youth online

    By A Correspondent

     

    Popular content offering ScoopWhoop has launched ScoopWhoop Pulse, a dashboard that attempts to gives viewers and brands real-time insight into the stories, ideas and topics that Indian youth are reading and talking about.

     

    ScoopWhoop claims to receive over 30mn visitors per month and Pulse will create real-time lists across this data which brands can use to find top content across age, city and interests such as entertainment, sports, life, travel etc, according to a communique.

     

    Speaking about the launch, Meghana Bhat, Chief Strategy Officer, ScoopWhoop Media said: “With ScoopWhoop Pulse, brands can discover what content in the category excites young people and use that information to uncover new consumer insights. It’s also useful to compare your own content effort with what’s trending, analyse what you are doing right and what you need to change. It’s a sample of the rich data that our brand solutions team has always-on access to. Using data tools such as Pulse, coupled with our editorial strength, our branded content team delivers solutions that are both highly creative and effective.”

     

  • ScoopWhoop, with this development will also establish their presence in Bangalore, in addition to the Delhi and Mumbai offices

    ScoopWhoop acquires video streaming company Touchfone Technology

    By A Correspondent

     

    ScoopWhoop Media announced the acquisition of leading tech firm Touchfone Technologies Pvt. Ltd, and with it their best in-class video streaming and ad targeting service, Strmeasy in a bid to engage video content consumers. The platform is a seamless video delivery platform that solves the arduous task of streaming videos in low bandwidths, and has powered some of the most famous educational and entertainment video content companies in India.

     

    Strmeasy is a platform that offers end to end video solution which helps businesses manage and deliver videos with the highest quality irrespective of the device or network the user is on. The platform’s unique technology advantage in terms of its analytical and targeting capabilities, in addition to its data driven approach is a valuable tool for any content owner to deliver, monetize and stream videos in a seamless manner.

     

    With Strmeasy, ScoopWhoop will focus on boosting advertising offerings with the help of targeted video ads which have the highest CPM rates in display advertising, notes a communiqué.

     

    The streaming service will also allow customized reports to advertorial offerings with demographic specific details. This will help enable the brand to not only focus their video content at targeted audience but also better their quality.

     

    Speaking about the acquisition, Sattvik Mishra, Co-founder and CEO at ScoopWhoop Media said, “We’re very excited to have Strmeasy technology come on board. Their unique technology is going to define the publishing spaces of ScoopWhoop, VagaBomb and Gazabpost, both from user acquisition and revenue point of view. We are looking forward to having Brahmayya, Mahesh and their incredibly talented technology team to script the next chapter of ScoopWhoop’s success.”

     

    The acquisition will revamp the leadership council at Strmeasy with founders Mahesh and Brahmayya taking on the mantles of Chief Technology Officer and Chief Integration Officer, respectively.

     

    Speaking about the new changes, Brahmayya, the new Chief Integration Officer at ScoopWhoop said, “Both Mahesh and I are very enthusiastic about this change, and are hoping to do some exciting work with ScoopWhoop.”

     

    With this acquisition, ScoopWhoop will also establish its presence in Bengaluru, in addition to the Delhi and Mumbai offices.