MxMIndia

Tag: Schneider Electric India

  • Set to redefine excellence in Electrical Solutions Landscape

    L&T Switchgear unveils new identity

    L&T Switchgear (L&T Electrical and Automation), the electrical and automation brands major, has unveiled a new brand identity, ‘Lauritz Knudsen Electrical and Automation’.

    Speaking at the launch, Peter Herweck, Chief Executive Officer at Schneider Electric, underscored Lauritz Knudsen’s pivotal role in driving innovation while enhancing global competitiveness. “Lauritz Knudsen’s vision prioritizes innovation and excellence, aligning closely with India’s growth story. Lauritz Knudsen aims to strategically invest approximately INR 850 crores over the next three years, further establishing its role as a significant player in India’s rapid growth trajectory in the electrical sector.”

    Added Deepak Sharma, Zone President – Greater India, MD & CEO of Schneider Electric India: “As we embrace the ‘Two Brands Two Sales’ strategy in India with Schneider Electric & Lauritz Knudsen brands, our aim will be to make an even stronger contribution in the transformative journey of India by offering unparalleled choices for our customers. We will continue to Listen, Partner, and Innovate for a Viksit Bharat.”

  • The agency will handle all of Schneider Electric’s business portfolio from its Bengaluru office

    WatConsult wins Schneider Electric India’s digital mandate

    By A Correspondent

     

    WatConsult has bagged the creative, digital and social media duties of Schneider Electric India. As agency partners, WatConsult will strategise, plan and execute a comprehensive social media strategy which also includes online reputation management, elevating brand awareness for all the Schneider Electric’s business verticals in India. The account was won following a multi-agency pitch and will be handled out of the agency’s Bengaluru office.

     

    Commenting on the association, Bidisha Nagraj, VP Marketing- Schneider Electric said: “For Schneider Electric, digitisation sits at the heart of all our efforts at efficiency, energy management, people practices and more. We wished to partner with a team that can appreciate the speed at which we are transforming, to reflect this reality and communicate this to the world outside. We are happy to partner with WATConsult to communicate with our ecosystem.”

     

    Speaking on the win, Rajiv Dingra, Founder and CEO, WatConsult said: “We’re proud to partner with Schneider Electric in their digital journey. As a full-service digital agency, we’re uniquely poised to build innovation, creativity and efficiency in the evolving world of digital marketing. We’re excited to build a robust alliance, across our digital solution verticals, with the team at Schneider.”