By Our Staff
Schindler India has joined forces with Times Innovative Media Limited (Times OOH), a part of Times of India Group to redefine in-lift advertising.
Commenting on the strategic collaboration, Nitin Chalke, CEO of Schindler India, said: “Our elevators are evolving into compelling communication platforms and channels that can be served and managed from a single source, allowing us to share spectacular entertainment and essential information with passengers daily, enhancing in-lift digital advertising experiences. Teaming up with Times OOH, a market leader in OOH advertising, we’re poised to revolutionize how brands connect with audiences. This collaboration brings cutting-edge technology and creative prowess to our in-lift digital screens, fostering captivating interactions. Times OOH’s proven track record in the Indian OOH advertising space aligns seamlessly with our commitment to innovation. Together, we’re set to elevate advertising within the confined spaces of elevators, creating memorable moments for viewers and unlocking new avenues for brands to shine. With a growing number of residential complexes and office spaces across urban metropolises and tier 1 and tier 2 areas, the Indian DOOH advertising space is poised for exponential growth. This trend is further accentuated by the fact that elevators are naturally suited for OOH advertising. They’re confined spaces where people actively seek distractions, and ads can effortlessly capture their undivided attention.”
Added Shekhar Narayanaswami, President of Times OOH: “Regarding our association at Times OOH, our mission is to revolutionize untapped avenues with the potential to foster direct engagement between brands and their target audience. We find in-lift branding particularly fascinating as it provides an ample opportunity to create high recall brand value through one-on-one communication. It’s a pleasure to collaborate with Schindler India, a standout player in their industry. With our extensive experience in managing premium spaces like airports, city media, and agency business, we view in-lift branding as another successful addition to our portfolio.”