By A Correspondent
Scarecrow Communication has created an integrated campaign for FreshLook featuring Bollywood actor Disha Patani. The ad film has been directed by award winning film director Harvey B-Brown whose body of work includes spots for Moschino, Lagerfeld and music videos for George Michael and Bryan Ferry.
Said Anuj Mehtani, Vice-President, Scarecrow Delhi: “It’s really interesting to see how many categories are evolving from pure functionality to a desirable space, which is happening in the eye care category as well. FreshLook is set to tap with its fashion and lifestyle proposition and we are excited to be a part of this engagement process.”
Added Raghu Bhat, Founder Director, Scarecrow: “The task is to create salience for colour contact lens and make it mainstream. We are talking to an audience craving for a daily dose of fame. The creative opportunity was to position eyes as the prime weapon of choice – where Freshlook colored contacts could be your fashion ally in the daily war against anonymity.”