MxMIndia

Tag: Scaler

  • For upskilling tech professionals

    Scaler launches three brand films

    By Our Staff

     

    Scaler, tech upskilling startup, launched a brand campaign that emphasises the importance of working professionals to focus on building their skill sets to continue their career growth.

     

    Rahul Karthikeyan, Chief Marketing Officer, Scaler & Interviewbit, said: “Technology is advancing much faster than ever before. Tech professionals are often overwhelmed by the obligations and demands of the industry. With our new brand campaign, we want our professionals to continue the learning journey of acquiring new skill sets and adapting themselves to cater to the industry’s changing dynamics. With this campaign, we want to empower professionals to take control and steer their careers to success on their terms by grabbing the right kind of support and guidance available to them at the right time. Our creative team has managed to break away from conventional clutter by delivering a compelling message that will effectively reach the tech professional grappling with similar issues in any part of the country.”

     

  • Partners with Disney+Hotstar to promote campaign

    Scaler releases new brand film

    By Our Staff

     

    Scaler by InterviewBit, a tech upskilling startup, has released a new brand film. Conceptualised by creative agency The Womb, the campaign highlights the importance of producing capable techies experienced at tackling Data Science & Machine Learning (DS & ML).  Scaler has also partnered with Asia Cup on Disney+Hotstar as an associate sponsor to promote the new campaign.

     

    Said Rahul Karthikeyan, Chief Marketing Officer, Scaler & InterviewBit, elaborating the rationale behind the brand film: “With organisations across industries either migrating towards digital or placing more emphasis on its digital verticals, a good majority of the issues these organisations face now need to be dealt with digitally. This shift towards digital has given rise to a need for skilled talents capable of handling data causing a shortage of Data Scientists and Machine Learning experts on a global scale. Addressing this need for data-driven problem solvers is crucial for streamlining day-to-day operations in any organisation. And that is exactly what this brand film represents. By drawing parallels between a dashing bull-fighter and an upskilled coder, we attempt to showcase not just the glamorous pay on offer to Data Scientists today but also the charisma and confidence with which these professionals can tackle seemingly tricky tasks.”

     

  • Bets big on original content and influencer marketing

    Scaler earmarks 100 CR marketing spend for 2022

    By Our Staff

     

    Scaler, the online tech varsity for upskilling, announced its plan to invest 100 crores towards marketing spending in 2022.

     

    Speaking about the investment, Rahul Karthikeyan, Chief Marketing Officer, Scaler said: “The pandemic served as a reality check for many who suddenly realised that merely having a university degree or even work experience is no longer a guarantee for securing or retaining their jobs. This has led to a surge in the number of ed-tech businesses offering thousands of courses and programs promising the allure of knowledge and job security. However, for a niche offering like ours, the challenge is to be seen distinctly in the crowd and be heard above the current cacophony.”

     

  • Bolsters marketing and creative crew for next phase of growth

    Scaler strengthens leadership team

    By Our Staff

     

    Scaler, an edtech start-up for upskilling students and working professionals, has announced key leadership appointments towards strengthening its Marketing and Creative vertical to accelerate business growth. Rahul Karthikeyan joins as Chief Marketing Officer, Anu Nair as Creative Head, and Ranjeet Kumar and Manmeet Singh Akali as Co-Heads of Brand & Content.

     

    Elaborating on the growth hires, Abhimanyu Saxena, Co-founder, Scaler and InterviewBit, said, “Scaler has grown from strength to strength in the last two years. We have achieved several business milestones and built high-quality tech talent at par with some of the best national and international universities. As we prepare ourselves for the next phase of growth, industry knowledge and experience will be even more crucial across all aspects. I am, therefore, extremely delighted to have some of the brightest minds in the business join us as we journey to become a world-class virtual tech university. We continue to see a huge demand for our courses among students and working professionals. We are also looking to expand our presence beyond metros, and plan to hire over 100-150 people in the current fiscal across functions to support this expansion.”