MxMIndia

Tag: Scaler & InterviewBit

  • For upskilling tech professionals

    Scaler launches three brand films

    By Our Staff

     

    Scaler, tech upskilling startup, launched a brand campaign that emphasises the importance of working professionals to focus on building their skill sets to continue their career growth.

     

    Rahul Karthikeyan, Chief Marketing Officer, Scaler & Interviewbit, said: “Technology is advancing much faster than ever before. Tech professionals are often overwhelmed by the obligations and demands of the industry. With our new brand campaign, we want our professionals to continue the learning journey of acquiring new skill sets and adapting themselves to cater to the industry’s changing dynamics. With this campaign, we want to empower professionals to take control and steer their careers to success on their terms by grabbing the right kind of support and guidance available to them at the right time. Our creative team has managed to break away from conventional clutter by delivering a compelling message that will effectively reach the tech professional grappling with similar issues in any part of the country.”

     

  • Partners with Disney+Hotstar to promote campaign

    Scaler releases new brand film

    By Our Staff

     

    Scaler by InterviewBit, a tech upskilling startup, has released a new brand film. Conceptualised by creative agency The Womb, the campaign highlights the importance of producing capable techies experienced at tackling Data Science & Machine Learning (DS & ML).  Scaler has also partnered with Asia Cup on Disney+Hotstar as an associate sponsor to promote the new campaign.

     

    Said Rahul Karthikeyan, Chief Marketing Officer, Scaler & InterviewBit, elaborating the rationale behind the brand film: “With organisations across industries either migrating towards digital or placing more emphasis on its digital verticals, a good majority of the issues these organisations face now need to be dealt with digitally. This shift towards digital has given rise to a need for skilled talents capable of handling data causing a shortage of Data Scientists and Machine Learning experts on a global scale. Addressing this need for data-driven problem solvers is crucial for streamlining day-to-day operations in any organisation. And that is exactly what this brand film represents. By drawing parallels between a dashing bull-fighter and an upskilled coder, we attempt to showcase not just the glamorous pay on offer to Data Scientists today but also the charisma and confidence with which these professionals can tackle seemingly tricky tasks.”