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Tag: SBI Life

  • For women officers of Mumbai Police to promote self-breast examination

    SBI Life Breast Cancer Awareness programme

    Taking cognisance of the trials and tribulations of the women in police, SBI Life on the occasion of ‘International Women’s Day’, organised a Breast Cancer Awareness Programme under its ‘Thanks-A-Dot’ initiative for the women officers of Mumbai Police, in association with Lion’s Club.

    Addressing the women officers of Mumbai Police, Amit Jhingran MD & CEO, SBI Life Insurance said: “It is an honour to stand alongside the courageous women of Mumbai Police together, we intend to pave the way for a future where breast cancer is no longer a threat to the lives and dreams of our loved ones. SBI Life’s ‘Thanks A Dot’ serves as a beacon of hope, empowering women across the nation to take charge of their well-being. By instilling the importance of regular self-examination, we aspire to redefine the narrative surrounding breast cancer awareness in our country.”

  • A storytelling initiative of cricket enthusiasts

    SBI Life launches campaign in collaboration with Tape A Tale

    Ravindra Sharma
    Ravindra Sharma

    SBI Life Insurance launches campaign ‘Beyond The Boundary’ in collaboration with Tape A Tale to honour cricket enthusiasts by conceptualising a platform to narrate inspiring fan stories.

    Sharing views on the significance of the event, Ravindra Sharma, Chief of Brand, Corporate Communications, and CSR, SBI Life Insurance said: “Cricket in India is more than just a sport; it is a religion for millions of fans. While the players are worshiped like heroes, it is equally important to recognize the cricket fans, as they play a crucial role in the success & popularity of this sport. Thus, in an effort to honor these fans of cricket, SBI Life conceptualized a novel initiative ‘Beyond The Boundary’ in association with Tape A Tale; providing a platform to enable them to narrate inspirational stories about their tryst with cricket, albeit outside the pitch. ‘Beyond the Boundary’ is an enabler for every cricket fan to continue to relentlessly pursue their dreams.” He further added, “The narratives showcased are not merely tales of cricket; they transcend boundaries, representing stories of determination, perseverance, and the perfect balance between pursuing individual dreams and fulfilling familial responsibilities. This initiative clearly aligns with our brand core ‘Apne Liye Apno Ke Liye’ with every cricket enthusiast who dares to dream. We hope to inspire the cricketing fans across the nation to dream big and pursue them responsibly by facilitating platforms that give voice to the unsung heroes and showcase their compelling stories.”

  • To secure the financial future of loved ones

    SBI Life rolls out campaign

    SBI Life Insurance has unveiled a campaign to emphasises the importance of securing the financial future of loved ones.

    Said Ravindra Sharma, Chief of Brand, Corporate Communication & CSR at SBI Life: “SBI Life remains at the forefront of comprehending the evolving needs of today’s consumer. The surge of the need for ‘responsible ambition’ continues to captivate individuals nationwide, where the coexistence of personal dreams and family responsibilities is becoming a societal norm. This campaign serves as more than a mere directive; it embodies the essence of trust and reliability that SBI Life is known for. We stand as enablers, encouraging individuals to pursue their dreams with the assurance that their loved ones and responsibilities are secured. Our ongoing campaign humbly celebrates the balance between personal ambitions and family responsibilities, reflecting the enduring values of trust, reliability, and commitment that define SBI Life.”

  • To boost SBI Life's ranking through its interactive website

    Infidigit bags SEO mandate for SBI Life Insurance

    By Our Staff

     

    Infidigit, organic digital growth platform, has bagged the search engine optimisation (SEO) mandate for SBI Life Insurance. As part of the mandate, Infidigit is all set to create a strategy to organically boost SBI Life’s ranking through its interactive website and further consolidate brand SBI Life’s strong online identity.

     

    Kaushal Thakkar, Infidigit’s Founder and Managing Director said: “Infidigit is proud to have SBI Life Insurance as one of our esteemed clients. SBI Life is one of the most credible and reputed insurers in the Indian life insurance space.  In the post covid era, a large number of Indians have realized the importance of securing their family’s financial future and the effects of this can be seen on Google search. Google has become a crucial touchpoint for brands as users turn to Google for quick answers. We aim to further drive organic traffic and rankings by optimizing for both users and search engines.”

     

    Speaking on the development, Ravindra Sharma, Chief of Brand, Corporate Communications & CSR, SBI Life Insurance, added: “We are excited to onboard Infidigit for taking over the SEO responsibilities for SBI Life Insurance and look forward to their valuable strategic direction that will further enhance SBI Life’s online presence. Looking at Infidigit’s notable SEO work, we are optimistic that the team will enhance SBI Life’s presence and grow our website’s organic traffic and enhance online ranking.”

     

  • Joins hands with Udayan, a non-profit organisation

    SBI Life launches digital video to support education

    By Our Staff

     

    On Children’s Day, SBI Life released a digital video showcasing the importance of education in nurturing children to dream big. The company released a video of Mishti, an underprivileged child aspiring to be an astronaut, under its digital property #DilBacchaTohSabAcha. SBI Life has joined hands with Udayan, a non-profit organisation, to support education and holistic development of children belonging to leprosy affected families.

     

    Speaking about the campaign, Ravindra Sharma, Chief of Brand, Corporate Communication & CSR, SBI Life Insurance said: “While there have been advances in all spheres of medical sciences, leprosy continues to be a public health challenge across the country. This apart, individuals affected with leprosy and their families are subjected to societal discrimination as leprosy is still associated with a social stigma.  It is heart-wrenching to see the families of the affected suffer, especially the children who are not accepted in mainstream society. We believe education is a tool which can give the children an equal chance to live a normal life in mainstream society. Through our children’s day digital property, #DilBacchaTohSabAcha, we aim to highlight the importance of education in nurturing the young minds and our collaboration with Udayan, a non-profit organisation, to promote holistic development amongst the children belonging to leprosy affected families. The digital video through the story of Mishti; aims to emphasize on how education can help overcome social mind blocks, to help children dream big and spread their wings.”

     

    Commenting on the campaign, Sahil Shah, Managing Partner, WATConsult, added: “Dentsu has always worked on campaigns that bring about a positive change, and this year’s SBI Life’s Children’s Day campaign does just that. It has been planned to address the social stigma which is attached to people who are a part of the leprosy community. SBI Life’s #DilBacchaTohSabAccha campaign throws light on how every child’s dream needs utmost support from our end. In support of the big and small dreams of all these little powerhouses, it asks one simple question “Bade hokar kya banoge?” And to bring out the true essence of our thought, we have tried to show the regular life and dreams of the kids from Udayan, who have larger-than-life dreams, and we reaffirm their faith with our belief.”

     

  • Brand consultancy Chlorophyll helps in rebranding

    Mullen Lintas creates TVC with new brand identity for SBI Life

    By Our Staff

     

    SBI Life Insurance has unveiled its reimagined ‘Brand Identity’ with brand consultancy firm Chlorophyll working on the rebranding exercise.

     

    Speaking about SBI Life’s re-imagined brand identity, Ravindra Sharma, Chief of Brand, Corporate Communications and CSR, SBI Life said: “Brand SBI Life is not limited to a re-imagined identity or a TVC, fundamentally it is an entire belief system that we all live by, it is an experience that our customers and stakeholders remember us for. Our extensive research comprising countless conversations with consumers, business partners, employees and other stakeholders have indicated to a new evolving individualistically determined India. The consumer of this new India, expects insurance to be an enabler, in their pursuit of individualistic ambitions, which is way beyond the role of a mere financial tool. Aligning SBI Life’s brand journey to the evolving consumer attitude in the new India, we’ve undertaken a strategic rebranding exercise, where we envisage brand SBI Life to play the role of an ‘enabler’ for the consumer to follow their own individualistic aspirations, while simultaneously taking care of the needs of their loved ones.”

     

    Added Kiran Khalap, Co-Founder, Chlorophyll Brand Consultancy: “The challenge was like a four-way tight rope walk. Find one single insight that could make the brand relevant to metro-millennials, retain the loyalty of tier two and three towns, put distance between SBI Life and others and finally, give SBI Life a distinct identity. We found it, thanks to the patience of the team.”

     

    Added Garima Khandelwal, Chief Creative Officers, Mullen Lintas India: “The new brand philosophy of SBI Life “Karo poore apne iraade, apno se kiye sabhi vaade” is about fulfilling your dreams and passions while keeping your promises to your loved ones, not losing self for the sake of our responsibilities. We wanted to craft a story that captured the essence of the ‘vaade’ and ‘iraade’ through the eyes of an individual at a stage in life of change, where one is ready to take the next step of having a life partner or starting a family. The first story captures the beautiful moments of reflection in the mind of the protagonist, who vows to keep his individual dreams alive as he readies to become a family man. SBI Life gives wings to these dreams and aspirations, both for the family as well as the individual”.

     

  • Features actor Vijay Verma who emphasises the need financial security

    Mullen Lintas creates new TVC for SBI Life

    By Our Staff

     

    SBI Life Insurance has released a new TVC #TermInsuranceKaLevelUp, that showcases the inherent need for a term insurance that ‘levels-up’ as one progress through life’s prominent moments. The campaign has been conceptualised by Mullen Lintas and features artist Vijay Verma.

     

    Said Ravindra Sharma, Chief of Brand, Corporate Communication & CSR, SBI Life: “The #TermInsuranceKaLevelUp film is an attempt to let consumers relive the ‘level-up’ moments of their life and subtly remind them of the intrinsic need to also ‘level-up’ their financial safeguards, as they achieve life’s prominent moments. With a deeper understanding of today’s consumers, who believe in living-in-the-moment as they progress in life, we’ve been able to identify the need to prioritise financial safeguards as life goes along. The film subtly highlights the unique features of SBI Life eShield Next plan, which is designed to let consumer cherish life’s significant milestones, while providing customized options to ‘level-up’ one’s insurance coverage simultaneously.”

     

    Added Garima Khandelwal, Chief Creative Officer, Mullen Lintas: “SBI Life’s eShield Next is an adaptable term insurance that enables customers Level Up their financial security to match with their life milestones. This resonates with the need of today’s individuals who place family goals at par with their own personal success. The narrative starring Vijay Verma traces a beautiful journey of a man reflecting on his material achievements and starting a family. These Level Ups would be challenging if not for the ease of adjusting the eShield Next plan to their new level of life, easing their journey onwards and upwards.”

     

  • …with the tagline #PapaHainNa

    WatConsult shoots Father’s Day film for SBI Life

    By Our Staff

     

    SBI Life Insurance has launched a digital film to celebrate Father’s Day. Conceptualised by WatConsult, the digital film showcases a bond between a father and a young boy.

     

    Said Ravindra Sharma, Chief of Brand, Corporate Communication & CSR, SBI Life:, “While men have been consistently taking up household responsibilities as an intrinsic part of their lives, the pandemic and lockdowns have brought to focus, the lesser spoken role of fathers, owning up responsibilities over and above family duties. Our Father’s Day film, in essence, is an insight that is being widely observed in the Indian households today, wherein families are extending help to people unconditionally. SBI Life’s #PapaHainNa campaign is a hat tip to fathers who are actively contributing towards bringing about a societal change.”

     

    Added Heeru Dingra, CEO, WatConsult: “SBI Life’s digital property, #PapaHainNa, has been celebrating the spirit of a father’s love since 2015. This Father’s Day, the brand continues to live up to the tradition with yet another heart-warming campaign focusing on a father’s commitment to protect. Fathers are rightly titled as superheroes because they inevitably save the day. Hence, brands have leveraged this beautiful father-child bonding concept extensively. However, this campaign is so much more. It’s bound to leave our viewers speechless, courtesy the unexpected twist.”

     

  • The film honours the relentless dedication of working mothers

    WatConsult launches digital video for SBI Life

    By Our Staff

     

    SBI Life Insurance launched a digital video to bring to light a mother’s selfless commitment. The video, released on Mother’s Day, was a part of SBI Life’s #MummyKahanHain digital communication property that has been built over the last four years.

     

    Said Ravindra Sharma, Chief of Brand, Corporate Communication & CSR, SBI Life: “Over the past year, Covid-19 pandemic has prompted people to work from home to contain further spread of infection. This has been a challenging time for everyone especially working parents who have had to juggle their time between multiple responsibilities – home, office as well as their children, throughout the day. However, it is the mothers who have been effortlessly managing to maintain a fine balance and in the process, have become role models for children to build their own personalities. It is this unique ability of mothers that we at SBI Life wish to highlight through a heart-warming #MummyKahanHain mother’s day digital video.”

     

    Added Heeru Dingra, CEO, WatConsult: “It’s no secret that kids learn by observing the behaviour of the parent. In the pre-pandemic phase, children were familiar with their mother’s role as a homemaker. However, with the extended lockdown, where children and parents are in the confines of their home, children are seeing their mother in a new light, helping shape a stronger character and a resilient mind. This musical campaign is an attempt to showcase the understated contribution a mother provides in her child’s life”.

     

  • The campaign features popular playback singer Shaan along with his son Shubh

    SBI Life launches ‘Apno ki #PoornaSuraksha’ campaign

    By A Correspondent

     

    SBI Life Insurance has unveiled its new product campaign ‘Apno Ki #PoornaSuraksha’, highlighting the product’s dual protection feature which offers complete financial immunity by providing both Life cover and protection against 36 Critical Illnesses in a single plan with an auto-rebalancing aspect which is much needed to navigate through the current uncertain times.

     

    Said Ravindra Sharma, Chief of Brand and Corporate Communication, SBI Life: “A newfound immunity regime has become second nature for most of us, today the larger populace is consciously making smart choices around health, wellness and life in general. Delving deeper into this intrinsically protective behaviour, that is consuming everyone across sections of the society, we realized that as an Insurance player our role to provide immunity to the consumer has never been more accentuated. With an approach of keeping a simple communication for an insurance category, we have drawn a parallel for financial immunity via the concept of health immunity which is understood by all. We hope to educate the consumer on the importance of building one’s financial immunity like they have towards their health. SBI Life’s Poorna Suraksha being a unique product combining both life cover and protection against 36 critical illness in a single package, this dual protection can enable individuals to build a holistic financial immunity, as a safety net for themselves and their family to battle against any odds”.

     

    Added Garima Khandelwal, Chief Creative Officer, Mullen Lintas: “Health Immunity is of priority today, with everyone aware and abreast like never before. We have all realised the importance of being proactive about immunity when it comes to good health, and made changes to our routines, self-care is undoubtedly the No 1 learning today. This being the context, we wanted to introduce a parallel need for one’s family’s financial immunity, being as proactive about the same. And it’s relevance in this landscape. Drawing a simple parallel between health and financial immunity and stressing on the need for both, borrowing from the current and changed awareness in the behaviour”.

     

  • Playback singer Shaan is the voice of #PapaHainNa, he also features in the campaign’s music video with his two sons

    SBI Life’s #PapaHainNa salutes spirit of ‘New Fatherhood in the New Normal’

    By A Correspondent

     

    SBI Life Insurance unveiled a campaign under its digital property #PapaHainNa in form of a musical video sung and performed by playback singer Shaan along with his two sons Soham and Shubh.  Highlighting the peculiar newfound fatherhood that has emerged during this lockdown, #PapaHainNa campaign commemorates the contribution of fathers who have all along stood by their family as a reassuring immunity against unforeseen difficulties.

     

    With the release of the new digital video, the brand has created an interactive micro-site that gives fathers an opportunity to showcase the new roles taken up by them during lockdown.

     

    Airing his thoughts on the campaign, Ravindra Sharma, Chief of Brand and Corporate Communication, SBI Life: “The lockdown has been a leveler for everyone, we are witnessing a refreshing trend where fathers have been taking familial responsibilities which traditionally rested with mothers. While #PapaHainNa continues to emphasis on father’s protective instincts, the film this year commemorates the newfound fatherhood responsibilities taken up by fathers across the board. We continue to leverage technology to spur conversations around fatherhood and with the video memorabilia option we hope to encourage fathers to continue their participation with new responsibilities at home and in the child’s life.”

     

    Commenting on the same, Heeru Dingra, CEO, WatConsult added: “With lockdown inculcating a big sense of realization, new positive habits and familial roles amongst all of us, this campaign beautifully captures and highlights the changing roles of ‘fathers’ in the current times. Their commendable spirit to willingly stand for their family and equally participate in the household chores, indeed proves the fact that fathers can take up any role & responsibility that the situation demands, smoothly making it their new normal. The campaign also very strongly emphasises that Papa was, is and will always be there for you. In a bid to inspire many like them, this is a step to urge fathers across geographies to share their tales of ‘New Fatherhood in the New Normal’ and in return, get a personalised video sung by the well-renowned singer Shaan.”

     

     

  • Executed by WatConsult, the film featured four frontline mother protagonists namely Minal Dakhave Bhosale (Virologist), Neelam Ingale (Pilot), Shanmuga Priya T (Banker) and Shalini (Doctor)

    SBI Life’s #MummyKahanHain salutes mothers

    By A Correspondent

     

    SBI Life’s Mother’s Day film focused on mothers serving communities in face of the pandemic. Conceptualised by SBI Life and executed by WatConsult, the film featured four frontline mother protagonists namely Minal Dakhave Bhosale (Virologist), Neelam Ingale (Pilot), Shanmuga Priya T (Banker) and Shalini (Doctor). Encapsulating the rigorous routine that these ‘frontline warriors’ go through every day, by presenting a slice of life of these four strong mothers who continue to make India proud with their fortitude, persistently working behind the scenes to help the ones in distress amid the pandemic.

     

    Said Ravindra Sharma, Chief of Brand & Corporate Communications, SBI Life Insurance: “There is nothing as powerful as mothers love, the exemplary courage displayed by mothers working in essential services on the frontlines of this battle against Covid-19 is praiseworthy. We recognise the need to acknowledge the honorable roles played by mothers and the impact they have in our lives and on the world.  #MummyKahanHain is our humble heartfelt tribute to all the mothers who are untiringly working towards protecting the distressed, while risking their own lives and staying away from loved ones. We hope that the real life real stories of our frontline warriors will inspire the larger communities to recognize the silent sacrifices done by mothers and generate for them the much deserved appreciation from all sections of the society.”

     

    Added Heeru Dingra, CEO, WatConsult: “On the occasion of Mother’s Day, we wanted to salute and thank the mothers who are at the forefront, compassionately standing for the entire nation, in this battle to fight against Covid-19. Serving in the best of their capacities as doctors, police, pilots or more, they are selflessly and relentlessly working day and night to fight the ravages of this pandemic. Though the digital video showcases stories of just a few of these heroes, but this step is in reverence to each one of them out there struggling to combat the global crisis, setting another brave example.”