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Tag: SBI General

  • Supports CanKids to provide Cancer Care for children

    SBI General observes World Cancer Day

    By Our Staff

     

    On World Cancer Day, SBI General, announced that it has joined hands with CanKids, the National Society for Change for Childhood Cancer in India, an NGO working across the entire spectrum of childhood cancer care. This partnership will help the children suffering from cancer with medical facilities.

     

    According to the Indian Cancer Society, more than 50,000 new childhood cancer cases are added every year in India. SBI General recognises that many families have limited economic resources to access quality healthcare and treatment for children suffering from cancer.

     

    Said PC Kandpal, MD & CEO, SBI General Insurance: “At SBI General, we are committed to contribute to the society at large, and will continue our strategic associations with organisations that drive a positive impact. As an organisation, ‘health’ is one of our key focus areas even under CSR efforts, and our association with CanKids allows us to support underprivileged children and families battling cancer by helping them avail the right treatment.”

     

  • Will be crafting integrated digital creative strategies for the brand

    Tonic wins social mandate for SBI General

    By Our Staff

     

    After a competitive multi-agency pitch, Tonic Worldwide, a digital-first creative agency, has bagged the mandate of social media management for SBI General.

     

    Unmisha Bhatt
    Unmisha Bhatt

    Speaking on winning the mandate, Unmisha Bhatt, Chief Strategy Officer, Tonic Worldwide, said: “It’s a pleasure to be associated with SBI General, the company has established a strong presence in the country. Our strategic and creative strengths will help us add value to the brands ambitions and business objective. We are looking forward to partnering the marketing team to help differentiate the brand in the cluttered category and build a modern and futuristic personality for the brand on digital and social so as to be relevant to the audiences today.”

     

    Shefali Khalsa
    Shefali Khalsa

    Added Shefali Khalsa, Head Brand and Corporate Communications at SBI Gen: “With Tonic Worldwide’s digital first and data driven strategic thinking abilities, we aim to build a futuristic presence for the brand on Social Media and be relevant to the evolving consumers, consisting of traditionalist and Modernists both. We look forward to doing some innovative work that resonates with SBI General’s ethos. With an experienced team, I am confident that together we will not only build on the vanity metrics of engagement, but build on a growth story for the brand.”