MxMIndia

Tag: Saurabh Sehgal

  • The change in format happened in Bangalore on 9th January 2017

    Radio One unveils new brand logo, goes international in Blr

    By A Correspondent

     

    94.3 Radio One, which changed to an international format in Delhi and Mumbai five years ago, has changed its Bengaluru station also to the international format. The change in format happened in Bangalore on January 9, 2017. Meanwhile, Radio One has also decided to relaunch its international network brand with a new logo and new on air elements to strengthen its all India product offering.

     

    “We have launched the Bengaluru international format and relaunched Delhi and Mumbai with some very special content. Not only are the music playlists hugely rejuvenated but the content has been acknowledged exclusively by international stalwarts like Bryan Adams, David Guetta, Padmalaxmi, Chris Daughtry, Eric Martin of Mr Big and others.  We have special segments like Celebrity wrist watch with international celebrities that tell the time of day, new innovative ways of announcing traffic and weather, a host of new shows both on weekdays and weekend. We continue to super engage our upscale audience with new content on sports, current affairs, Hollywood, travel, food and other audience interest areas in an intelligent and entertaining manner,”said Anil Machado, Chief talent and content acquisition officer, Radio One.

     

    “With the new product and congruence in format of the three largest radio markets, we have upwardly revised our international network pricing and are happy to see that clients and advertising agencies are supporting us in this change as they see value in this unique format and its 25 million audience target. We thank them for the same. As regards our new network logo, it combines the creativity of orange with the solidity of blue coupled with white representing the unity of purpose in all three markets,” said Saurabh Sehgal, COO-Operations, Radio One.

     

  • Radio One Ahmedabad will also create new programming to attract better revenues

    BIG Magic partners with Radio One for ad sales initiative in Ahmedabad

    By A Correspondent

     

    BIG Magic and Radio One Ahmedabad have announced an ad sales tie up for the city of Ahmedabad. As per the agreement, BIG Magic will facilitate sale of advertisement airtime on a non-exclusive basis on 95 FM Radio One Ahmedabad. Radio One Ahmedabad will also create new programming to attract better revenues.

     

    Ashwin Padmanabhan, Chief Operating Officer, For Big Magic Ltd said, “We are pleased to announce that effective January 15th, 2016 onwards, BIG Magic Limited has associated with Radio One Ahmedabad, wherein we would work together with them to sell advertising spots on95 FM Radio One Ahmedabad on a non-exclusive basis. We have always been open to exploring new avenues for our advertisers and provide them the best value. The popularity of Radio One in Ahmedabad will ensure that this move would prove to be viable for our advertisers, and a win-win for both entities.”

     

    Saurabh Sehgal, COO (Operations), Radio One said, “We have been looking to improve revenues in our Ahmedabad station and since BIG magic has no conflict of interest in the city of Ahmedabad it was worthwhile associating with them for the city. We will work together to create local advertiser funded programs and are positive that this is a win-win for both parties. We also look forward to more national revenues now going into Ahmedabad. This will help our sales effort.”