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Tag: Saurabh Pacheriwal

  • It has been given a makeover by Instagram Influencer Ruhee Dosani

    Badshah 50-year-old jingle gets a makeover

    By A Correspondent

     

    Spicemaker brand Badshah Masala has been given a makeover by Instagram Influencer Ruhee Dosani.

     

    Speaking on the entertaining video and mix by Dosani, Managing Director Hemant Jhaveri said: “I enjoyed the makeover Ruhee gave to our 50-year-old jingle. It brought back so many memories and made this a new addition in the hall of fame we have in our minds. We’re glad a whole new generation is getting to discover and enjoy our legacy through Instagram and social media platforms.”

     

    Co-founder Saurabh Pacheriwal of Gemius, the agency that manages the creative and PR mandate of Badshah Masala added: “I was sitting with my team when we saw this video and all of us had the biggest smiles on our faces. I’m certain this new mix to the jingle is going to open doors to a whole new audience for the brand. Over 2 million people have engaged with the video within a day. Such content not only brings audience together as a community but inspire conversions along with increasing the brand’s recall value.”

     

     

  • The agency has won the Creative and Digital mandate for Surat City Traffic Police

    Gemius Design Studio bags Surat police mandate

    By A Correspondent

     

    Marketing and branding agency Gemius Design Studio bags creative and digital mandate for Surat City Traffic Police, the government body that manages the traffic for four zones of Surat and is responsible to manage over 32 lakh vehicles on the roads of Surat.

     

    Said Prashant Sumbe, DCP, Surat City Traffic Police: “With the growing urge of Digital interactions and communication, Surat City Traffic Police department found it apt to explore the domain of Social Media to establish a connect with the citizens. Through the means of infographics, content creation and interactive dialogue with the citizens, we intend to create an online community which can eventually lead to better practices and execution of rules among the city. Our creative approach has been on the lighter note so as to attract the millennial audiences and be connected with the youth.”

     

    Added Saurabh Pacheriwal, Co-founder and Captain, Gemius Design Studio: “We were glad to know that the responsibility of Surat’s Traffic Department is in such fine hands. We were surprised with the approach the officials, especially DCP, had towards bringing in new age technology to interact with the citizens. We are glad they chose us to take care of their digital duties and campaigning. We are working on creating interactive and informative content which can act as a one-point source of information in the longer run”.

     

     

  • The campaign is ideated to keep audience healthy and fit during the quarantine period

    Gemius Design conceptualises #GetHighAtHome campaign for Woop Trampoline Park

    By A Correspondent

     

    Gemius Design Studio has conceptualised and executed #GetHighAtHome campaign for trampoline park – Woop. Through this campaign, Woop urges its audience to remain healthy and fit during the quarantine period.

     

    Said Saurabh Pacheriwal, Co-founder, Gemius: “Our aim is to make the people relive the exciting and adventurous memories they shared at Woop with their friends and family, even while they are amidst these times. Everyone can participate by simply posting a picture with the hashtag #ILoveWoop and stand to win amazing vouchers, with an added bonus of getting featured on Woop’s official Instagram handle.”

     

    Added Rajat Mahindru, Co-founder of Woop: “It is very easy to miss out on staying healthy and keeping your body moving during this time and we wanted to ensure that everyone maintained their fitness throughout the lockdown. We have a few tricks up our sleeves to get everyone jumping and having fun at home in no time. Staying fit doesn’t have to be tiring and boring. With our campaign, people can stay on their toes and bring out their A-game, with an added incentive of winning free Woop! credits worth ₹500.”

     

     

  • The campaign has been conceptualised by Gemius

    Alpino Health Foods rolls out digital campaign

    By A Correspondent

     

    Alpino Health Foods has launched a digital campaign titled #BeBetter and stars Shweta Mehta of MTV Roadies fame. Conceptualised and executed by Surat-based Gemius, the campaign focuses on educating their consumers on the high nutritional value and the absence of harmful fats and cholesterol, hence providing better health for better performance.

     

    Said Chetan Kanani, co-founder of Alpino Health Foods: “With the launch of #BeBetter campaign and having Shweta Mehta on-board, we want to spread a message that protein-rich foods if taken in the right way and the right quantity can help you perform better and gain a better health – #BeBetter!”

     

    Highlighting the creative thought process behind the campaign, Saurabh Pacheriwal, co-founder of Gemius added: “Alpino resonates better health and strives to create an impact in the community by offering products which makes one fitter, everyday. The Peanut Butter is revolutionary and a rich source of protein. We wanted to set the brand messaging clear while also connecting with the audiences from fitness and FMCG worlds, together. Shweta rightly resonates with the messaging and the audience connect as well.”