MxMIndia

Tag: Saurabh Mathur

  • It will provide a clean new interface that showcases the brand philosophy “Think Tomorrow.”

    VMLY&R to revamp digital presence of Bajaj Group

    By A Correspondent

     

    VMLY&R India has been appointed by Bajaj Group to refresh its digital platforms to convey the brand’s heritage, with a clean new interface that showcases the brand philosophy “Think Tomorrow.”

     

    Swati Bhattacharya

    Said Swati Bhattacharya, Chief Communications and Brand Officer of the Bajaj Group: “This is an exciting time for us as a group. Our businesses are on a growth trajectory and we continue to impact millions of lives through our Foundation initiatives for farmers by developing grassroots infrastructure. Our new brand identity gives shape to our vision of building a unified Bajaj Group brand that leverages synergies across group businesses and drives a common culture based on our heritage and future ambitions. We feel like VMLY&R understands how to manifest this brand philosophy in the digital space through various touchpoints starting with the website and bring to life our brand ethos of “Think Tomorrow” effectively.”

     

    Saurabh Mathur

    Added Saurabh Mathur, Business Head, Experience & Technology at VMLY&R India: “Bajaj Group has a rich history full of stories. It has been a pleasure designing these stories into digital experiences that allow Bajaj’s partners and consumers to truly understand the brand and feel their promise of “Think Tomorrow” as deeply as Bajaj does. We look forward to launching first their new site, followed by the rest of their digital ecosystem, to help them connect with their community across every touch point.”

     

     

  • Ravindran will work closely with Saurabh Mathur and CEO Anil K Nair

    VMLY&R India appoints Ajay Ravindran as Director – Strategy and Planning

    By A Correspondent

     

    VMLY&R India has appointed Ajay Ravindran as Director – Strategy and Planning. Ajay will work closely with Saurabh Mathur (Head of Strategy & Planning) and Anil K Nair (CEO), to drive strategy and growth of the agency.

     

    Ajay Ravindran

    Ravindran will head the brand planning function for VMLY&R in India. His mandate is to ensure that strategic thinking is at the core of all the offerings of the agency – across all verticals including Brand Stewardship (campaigns and content), Commerce, and Experience & Technology. Additionally, he will spearhead the Brand Advisory practice in the agency.

     

     

    Anil K Nair

    Commenting on this, Nair said: “Ajay will be working at the intersection of Brand Strategy and Technology, so that VMLY&R is at the forefront of defining how brands would need to evolve in this new, emerging, complex, post-digital world. Having helmed senior roles, Ajay will be a trusted advisor for our clients- current and potential – a responsibility I am sure he will cherish!”

     

    Speaking on his new role, Ravindran added: “In their eagerness to become the agency of the future, I feel most agencies are forgetting being the agency of the present. At VMLY&R, I saw not just an agency but a holistic marketing services firm – with cutting edge solutions encompassing content, commerce and platforms. It seemed to me that it could answer all the questions clients are seeking answers to today, but don’t know whom to ask.”