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Tag: Saurabh Kulkarni

  • The TVC is conceptualised and written by Shubhanshu Dwivedi, Apoorva Jain and Saurabh Kulkarni

    ‘Back to School’ with Milton

    By Our Staff

     

    Houseware brand Milton has released a new TVC for its Leak Lock lunch boxes from the Back to School range. The TVC is conceptualised and written by Shubhanshu Dwivedi, Apoorva Jain and Saurabh Kulkarni.

     

    Said Ajay Vaghani – Managing Director, Hamilton Housewares: “Over these 50 years, much has changed, but our philosophy ‘Kuch Naya Sochte Hain’ continues to guide us while solving our consumers’ everyday problems. Innovation and technology, pioneering breakthroughs and intuitiveness about consumers’ unsaid needs is what helps us develop products to make their lives easier. The TVC, in an endearing way, conveys Milton’s product offerings through the easing of a parent’s daily worries about her child.”

     

    Speaking on the new TVC, Saurabh Kulkarni, Group Creative Director, Ogilvy, added: “Kids will be kids. So, mothers always find solutions to suit their behaviour and lifestyle. And that’s also what Milton does best. Keenly observes human behaviour and designs for and around it. Perhaps that’s why they are relevant even after 50 years.”

     

     

  • With tagline Reclaim Your Life and unfollow the calendar

    Ogilvy creates film for new Tata Safari

    By Our Staff

    Tata Motors has launched an advertising campaign for its premium flagship SUV, Safari.  The new Tata Safari film, Reclaim Your Life, is conceptualised by Ogilvy Mumbai and seeks to inspire people to break free and live life on their own terms. It has a media mix of over 50 TV channels and a huge print and OOH coverage.

    Said Vivek Srivatsa, Head Marketing – Passenger cars: “Safari has always enjoyed an iconic status. With the new launch the challenge for communication was to raise the bar even higher, while refreshing the Reclaim your life theme to bring it in sync to the current times. Ogilvy has managed to do it beautifully in terms of storytelling and also in the way Safari has been integrated in the story.”

    Added Saurabh Kulkarni, Group Creative Director, Ogilvy Mumbai: “Working on the new ‘Reclaim your life’ campaign was a big, big deal since the brand and the ad that launched it have something of a cult following. A lot has changed since then, though, including the consumer. Now, we’re talking to somebody who’s older, who’s confined, not by the Monday to Friday routine, but by their own mindset which says that there’s something called Monday. The client was clear from the start that the ad shouldn’t be about showcasing features but rather telling a story. So, we told the story of a guy who breaks free of this construct of a calendar in his mind and reclaims his life.”