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Tag: Saurabh Kapoor

  • Stars Bollywood couple and brand ambassadors, Shahid Kapoor and Mira Kapoor

    OnePlus unveils new campaign to launch smart TVs

    By Our Staff

     

    OnePlus has unveiled a new TVC to launch their smart TVs – OnePlus TV Y1S and OnePlus TV Y1S Edge.  The campaign features brand ambassadors, Shahid Kapoor and Mira Kapoor.

     

    Addressing the campaign, Saurabh Kapoor, Head of Brand and Category Marketing, OnePlus India said: “We are delighted to bring the all-new campaign film in continuation with our partnership with Shahid and Mira for OnePlus Smart TV category. As a consumer-centric brand, we are constantly striving to deliver a seamless connected ecosystem experience, offering the best of smart TV technology to our users at more accessible price points. Shahid and Mira’s zeal in the campaign film perfectly matches our OnePlus community’s youthful spirit and passion for superior smart technology and we are confident that our community will enjoy this wholesome campaign film.”

     

    Added Ishita Grover, Head of Marketing Communication and Government Relations, OnePlus India: “We are happy to be associated with Shahid Kapoor and Mira Kapoor yet again for our new OnePlus TV “Stay Connected. Stay Smarter” campaign film. With this campaign, our objective is to highlight the truly seamless, smarter connectivity experience that OnePlus TVs can provide with multiple devices at the same time. The newly launched OnePlus TV Y1S and Y1S Edge are an extension of our popular OnePlus TV Y Series which played a crucial role in driving our phenomenal success in the India smart TV segment. The new campaign film effectively highlights the effortless smart connectivity, power-packed Android 11.0, and other smart features that offer truly seamless smart home entertainment experiences to our users. We are positive that this collaboration will be well-received by our consumers in India and help us further deepen our bond with them.”

  • Ropes in senior executives from Google and top global agencies to diversify its business in India

    Hashtag Orange makes senior level appointments

    By A Correspondent

     

    Gaurang Menon
    Vineet Gambhir

    With the vision of offering the best and relevant insight-driven digital solutions in India, Hashtag Orange has announced the appointment of top executives to diversify its operations in India. The Gurugram based digital solutions agency has appointed Gaurang Menon as Creative Chief and Vineet Gambhir as Director – Client Servicing & Strategy. Both Gaurang and Vineet would be based out of Hashtag Orange’s head office in Gurugram.

     

    Saurabh Kapoor

    Speaking on the appointments, Saurabh Kapoor, CEO & co-founder of Hashtag Orange said: “As we continue to expand our business offerings and digital solutions portfolio for brands in India, our senior management team will provide the required thought leadership, domain expertise & strategy for our growth in the market. I am confident that together, we will write a new chapter in the digital solutions space in India and will keep ‘insights’ at the core of what we do.”

     

     

  • This campaign has been conceptualised by Hashtag Orange

    The Man Company unveils #GentlemanInYou campaign

    By A Correspondent

     

    Emami-backed men’s grooming startup The Man Company has unveiled its #GentlemanInYou campaign conceptualised by Hashtag Orange. Said Saurabh Kapoor, CEO & Founder of Hashtag Orange: “Over the years, the socially accepted traits of a gentleman have been twisted to a great degree. Social insights reveal that a man’s conduct with women is believed to be the core parameter of defining one as a gentleman. This campaign was conceptualised to break such stereotypes and redefine the modern gentleman to highlight the real traits of a true gentleman. The idea of this campaign is simple and extremely relatable and therefore, it has garnered phenomenal engagement among the audiences.”

     

     

  • The mandate covers overall digital & social strategy, media planning and buying

    Bottle Openers wins digital business for Hudson Canola Oil

    By A Correspondent

     

    Hudson Canola Oil,  a brand owned by  Dalmia Continental, announced that it has appointed Bottle Openers Pvt. Ltd. as itss digital agency on record. The mandate covers overall digital & social strategy, media planning and buying.

     

    Canola is one of the fastest growing edible oils in the world. Recommended for its health benefits, it is the No.1 oil in Canada and Japan. In the US and Australia, Canola is the second most preferred oil. It is popular in Mexico, Singapore, China, Thailand, the Nordic countries and is fast becoming well known to health-conscious families in India as well.

     

    Speaking on this occasion, Himani Dalmia, Vice President, Dalmia Continental, said, “We launched Hudson Canola Oil in 2007 and the brand is poised for take off.  We project 700% growth over the next 5 years. After creating the leading brand of olive oil in the country, Leonardo, which we divested to Cargill in 2014, we are very excited about growing Hudson into a household name as well. Currently, the awareness level of Indian consumers on the health benefits of Canola oil is still low. Through digital marketing efforts, our prime objective is to educate consumers about this category as well as the importance of including Canola oil in their daily diets. Indians today are becoming immensely health-conscious and this presents huge market opportunity for us. Our expectation from our digital partner, will be to come out with innovative creative and media solutions to raise awareness as well as help us drive business growth.”

     

    Also speaking on the partnership, Sachin Kumar, Founder and Managing Director, Bottle Openers, said, “We are honoured to partner with Dalmia Continental as their digital agency on record. FMCG is one of our core areas of focus and have significant expertise in this space with Cargill Leonardo Oil &Nestle . We hope to take some unique and focused approach in building the business.

     

    Elaborating on the media responsibilities for Hudson Canola, Saurabh Kapoor, Co-founder and CEO, Bottle Openers, said, “The market for Canola oil category is in a nascent stage right now but has huge potential, hence provides us with good growth opportunitites. We will apply cutting edge sharp media strategy to reach out to health seekers in India.”

     

    Bottle Openers, was founded in August 2015 and since then has seen immense success in the highly competitive digital landscape, winning digital business for companies across industry sectors like Fashion, Auto, Footwear, Real Estate, FMCG. The company was founded by Sachin Kumar, who used to head Digital business for Motivator India, a Group M company, prior to this. The company also hired Saurabh Kapoor, ex. Digital head, Koovs.com as the co-founder in December last year.

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