MxMIndia

Tag: Saurabh Jain

  • For mass visibility and track effectiveness by mapping coordinates of the sites to the orders

    Havas Tribes rolls out OOH campaign for Swiggy Instamart

    By Our Staff

     

    Havas Media Tribes, the strategic partnership between Havas Media Group India and the Tribes Group, has rolled out a high decibel OOH campaign for Swiggy Instamar, a longstanding client of Havas Media Group.

     

    Said Ashish Lingamneni, Head of Brand, Swiggy: “With Instamart now present in 19 cities, the overwhelming response we are receiving for this instant grocery delivery service is a testament to our mission to bring unparalleled convenience to our consumers. As part of our 360-degree marketing campaign, we used OOH as a key lever to promote Swiggy Instamart’s proposition. Havas Media Tribes has been instrumental in identifying the right locations across cities while maximising our reach and visibility. We have received a lot of positive response for this campaign”

     

    Added Gour Gupta, CEO & MD, Tribes Group: “The strategic alliance with Havas Media Group India is an exciting partnership that gives us an opportunity to create meaningful campaigns for marquee clients in this competitive environment. The objective of this campaign is not just mass visibility but also tracking the effectiveness by mapping the coordinates of the sites to the orders received in that region. We created a plan basis Instamart’s serviceability area, wherein the coordinates of each site were checked and selected precisely. The execution by the team was seamless and was no mean feat, given the logistical challenges involved.”

     

    Said Saurabh Jain, Managing Partner – South, Havas Media said: “The Havas Media Group and Tribes strategic alliance reinforces Havas’s operating system of MX, that empowers our clients with tools to build more meaningful media experiences. For a disruptor brand like Swiggy, we had to take the high road, a category leadership stance in the post-lockdown world, by launching this high-impact and meaningful OOH campaign.”

     

     

  • According to a Havas communique, the account size is estimated to be upwards of Rs 30 crore and will be handled out of the agency’s Bengaluru office led by Saurabh Jain, EVP – South, Havas Media

    MyGate allows Havas Media entry with media mandate

    By A Correspondent

     

    Havas Media has bagged the media duties for MyGate, the community management solution, whose comprehensive offering comprises security, ERP and a host of other features for gated communities. Simply put the value added software for entry management solution that many housing complexes have embraced. The mandate includes over-the-top (OTT) media services and all offline media duties. The account was won following a multi-agency pitch. According to a Havas communique, the account size is estimated to be upwards of Rs 30 crore and will be handled out of the agency’s Bengaluru office led by Saurabh Jain, EVP – South, Havas Media.

     

    Ranjit Behera

    Said Ranjit Behera, Head of Marketing, MyGate: “By enhancing the safety and convenience of gated communities and constantly introducing newer, better, friendlier solutions to everyday problems, MyGate is bringing about a positive change in community living. Effective communication is a crucial component of this effort, and we’re glad to have the passion, experience and strategic thinking of Havas Media Group’s Meaningful Media to navigate its constantly evolving landscape.”

     

    Mohit Joshi

    Added Mohit Joshi, Managing Director, Havas Media Group India: “MyGate is a pioneer brand in the community management space which thrives on technology and innovation. MyGate app facilitates a seamless and contactless experience to its user which is a need of the hour. MyGate’s recent integrations with news and healthcare platforms is a testament to their passion towards community welfare. We are honoured to be partnering with MyGate and are glad to further bolster our e-commerce portfolio with this win.”