MxMIndia

Tag: Saurabh Gupta

  • Recently the Vistas Media board of advisory was strengthened with the addition of Raj Nayak, who will play a critical role in launching a few of their upcoming media initiatives and business growth plans in India

    Singapore NRI Media Entrepreneurs list USD 100,mn SPAC IPO on Nasdaq

    By A Correspondent

     

    Saurabh Gupta
    Abhayanand Singh

    Vistas Media Acquisition Company Inc commenced trading of its $100 million initial public offering on Nasdaq on August 7. The offering consists of 10,000,000 units at a price to the public of $10.00 per unit. VMAC is a blank check company, also commonly referred to as a Special Purpose Acquisition Company, or SPAC, formed for the purpose of effecting a merger, share exchange, asset acquisition, share purchase, reorganisation or similar business combination with one or more businesses or entities in the Global Media and Entertainment sector.

     

    VMAC is led by CEO F Jacob Cherian, based in New York and former chief executive officer of two Nasdaq-listed SPACs and Singapore based NRI media entrepreneurs and Co-Founders, Saurabh Gupta and Abhayanand Singh.

     

    Piiyush Singh

    Piiyush Singh, VMC’s India partner, who develops, acquires, manages and executes all production and distribution projects for VMC, across Bollywood and Regional content in India, is also Advisor for VMAC. Recently, their board of advisory was strengthened with the addition of Raj Nayak, who will play a critical role in launching a few of their upcoming media initiatives and business growth plans in India.

     

     

  • Launched in March 2020, the Discovery+ app has seen a rapidly expanding user base, notes a communiqe

    Zeux partners Discovery India for entertainment app

    By A Correspondent

     

    Zeux Innovation has partnered with Discovery India to design the Discovery+ app. The app was launched on 18th March 2020 and continues to garner good reviews across app stores for its content and user experience.

     

    Commenting on the Zeux and Discovery collaboration, Issac John, Business Head, Discovery India said: “As a product, our team was very conscious of solving barriers for user adoption in a cluttered OTT market like India. The various researches and design workshops that Zeux led for us, placed user motivations at the heart for solving these barriers. The iterative work, completed over several months, has paid rich dividends for us as expressed by the umpteen user reviews that have highlighted the rich yet simple to navigate UI & UX of Discovery Plus”.

     

    Added Saurabh Gupta, Co-founder, Zeux Innovation, said, “We are proud to be the UX design partner for Discovery+. We leveraged the science of human performance and persuasion design to craft an OTT experience that is a perfect balance between delivering specific business outcomes, addressing diverse user needs and effectively managing technology considerations”.

     

     

  • Introduces a brand-new line of French fragrances to the Indian market

    Envy appoints Akshay Kumar as its brand ambassador

    By A Correspondent

     

    Envy has roped in in-the-news actor Akshay Kumar as brand ambassador for its deodorants and perfumes.

     

    Speaking on the appointment, Saurabh Gupta, Director (Marketing & Sales) – Envy – Vanesa Care, said: “We were looking for someone who resonates with the youth of today to represent the brand Envy. And we couldn’t have found anyone better than Akshay who is indisputably a youth icon of India. The message he delivers through his body of work always speaks directly to the masses. Hence, he perfectly captures the brand’s ethos. Furthermore, his sense of style, aura, and the connection he shares with the millennial generation is something which will surely help us to enhance the brand recall value amongst our target audience.”

     

     

  • The association taps into the shared values of style, beauty, and confidence to drive brand salience on a pan-India level

    Vanesa ropes in Kareena as brand ambassador

    By A Correspondent

     

    Vanesa Body Deodorants has signed actor Kareena Kapoor Khan as its brand ambassador. The brand will also launch a TVC featuring the actor to underline the resonance between its premium range of fragrances and the Bollywood superstar.

     

    Said Saurabh Gupta, Director, Sales and Marketing – Vanesa Care: “Kareena is one of the biggest movie stars and youth icons in India, and exudes an aura of grace, style, and refinement that enraptures her fans. She is the perfect choice to represent Vanesa, our range of premium fragrances for new-age Indian women, as its brand ambassador. We are confident that this resonance between brand Vanesa and Kareena will also ring true with our target audiences across the country, and will give a big boost to our brand salience within the Indian market.”

     

     

  • Ropes in digital veteran Saurabh Gupta as biz head

    Liqvd Asia sets up shop in NCR

    By A Correspondent

     

    Saurabh Gupta

    LIQVD ASIA announced the setting up of its office at Gurgaon in Delhi NCR and the appointment of Saurabh Gupta as the Business Head for the operations.

     

    Saurabh is entrusted with the responsibility to provide holistic digital solutions for all clients of LIQVD ASIA in the region. In his recent past, he was in charge of the digital wing of Allied Media Corp and brings with him a sizeable experience in digital media operations.

     

    Arnab Mitra

    Arnab Mitra, Managing Director, LIQVD ASIA said: “We’re thrilled to welcome Saurabh on board. Saurabh’s immense experience in the space and progressive approach to innovate aligns perfectly with our business plans. We are sure he is the right person for our commitments to our clients in the region.”

     

    An MBA in Marketing and 12 years of substantial experience of working  at well-known firms like Wipro, Lakshya Consulting, Games2win India Pvt Ltd, Zapak Digital Entertainment Ltd (part of Reliance ADA Group) & Allied Media Corp, Gupta has been highly acclaimed for his work. His expertise lies in digital media brand solutions, online and mobile gaming, VAS, digital activation and online publishing.

     

    As Asia’s first experiential marketing entity, LIQVD ASIA started operations in 2013. Its clients include Celkon Mobiles, Axis Bank, Benetton, Divine Solitaire, Sennheiser, Legrand, Glanbia plc and Adidas Originals.