MxMIndia

Tag: Saurabh Garg

  • Builds awareness about information asymmetry in real estate

    NoBroker.com campaigns for smoother home buying process

    By Our Staff

     

    NoBroker.com has launched its latest ad campaign to highlights the issue of information asymmetry faced by homebuyers in India. Created by NoBroker’s in-house creative team and produced by Far Commercials, the TVC shows how prospective homebuyers can use NoBroker.com to access a wider range of listings, more accurate property specifications, and directly connect with the property owners.

     

    Speaking on the latest campaign, Saurabh Garg, Co-founder and CBO of NoBroker.com, said: “With this campaign we aim to address the most common issues faced by homebuyers, such as lack of information on available properties, accurate description regarding size and carpet area, how to go about paper work, etc. Earlier, people had no choice but to avail services from the middlemen and pay them exorbitant amounts of money at every stage from being connected to a home owner, to completing paper work, and so on. And many a times, the buyer feels pressurised and dissatisfied with the service but has no choice.  Through our latest campaign, we aim to encourage home-seekers to question the legitimacy of brokerage and experience how NoBroker can offer them superior value throughout the home-buying process from discovery and application to the final purchase and post-purchase support. We have helped save INR 7000 crore worth of brokerage to date, and given the scope in the sector, we feel that we have just scratched the surface. The pandemic made many home seekers comfortable with using online channels to find the right property and we have seen a humungous jump in the registrations. Given the current scenario with rock bottom home loan interest rates and other bank and government policies that are conducive to prospective homebuyers, we hope to maximise their satisfaction and savings while buying a house by eliminating brokerage.”

     

  • Launched in Bengaluru, Pune, Mumbai, and Chennai, Hyderabad, and Delhi-NCR, the latest cross-media ad campaign highlights that NoBroker is also a leader in buy/sell space and not just a rental platform

    NoBroker.com looks to bring more buyers on the platform

    By A Correspondent

     

    NoBroker.com has launched a multicity campaign to highlight its strength in buy/sell category after having established its leadership in the rental space.  Conceptualised and created by BlueBot films, the TVC breaks the perception that NoBroker is just a rental platform by positioning it as a first choice for buying a home.

     

    Commenting on the latest campaign, Saurabh Garg, co-founder and CBO of Nobroker.com said: “NoBroker helps save over INR 1200 crores in brokerage annually. It sells over 1500 properties a month. We are already leaders in rental category across cities where we are present. This campaign would position us as a leader in the buy/sell space as well.”

     

     

  • It highlights the absurdity of paying brokerage

    NoBroker.com launches new multicity ad campaign

    By A Correspondent

     

    NoBroker.com has launched a multicity ad campaign that underlines the absurdity of paying brokerage in residential real estate. Conceptualised by Ralph&Das, the ad film speaks to the home-owners who have been paying almost a month’s rent as brokerage for very little value addition by brokers. It urges them to list their properties on NoBroker.com where they can rent it out for free.

     

    Launched across Mumbai, Pune, Bengaluru, and Chennai, the ad campaign targets homeowners and landlords who consume more TV than online media. The campaign will be aired across English as well as regional news channels along with GECs. It would be amplified through a diverse mix of media such as TV, radio, digital, OOH, and cinema.

     

    Commenting on the latest campaign, Saurabh Garg, co-founder and CBO of Nobroker.com said, “The concept and amount of brokerage charged for services in real estate in India is quite absurd. Also, owners are very emotional about their house. Through this ad, we aim to reinstate the fact that the sum of money that anyone is expected to give as brokerage is totally not worth the service. Once the information asymmetry in real estate is solved there is very little value that a broker adds to the house-hunting/renting process. Our commercial speaks to owners to question the justification for this amount. We are targeting owners who are financially smart and understand the logic of why paying brokerage is absurd.”

     

     

  • Campaign aimed at highlighting how NoBroker.com can help landlords in optimising their search for the right tenant

    NoBroker.com cuts out brokers from realty deals in inaugural campaign

     

     

    Real estate dealings platform NoBroker.com has announced the launch of its first-ever TVC.

     

    Speaking on the launch of the TVC, Saurabh Garg, Co-founder, NoBroker.com, said: “The main concern of any home owner, anywhere in the world, is the discoverability of their property in the fastest time possible with the least inconvenience. This is why home owners tie up with property brokers – to improve discoverability, to enable swift discovery, and to minimise hassles. But given how broken the traditional property discovery chain is, they end up inconvenienced anyway, despite paying brokerage at premium rates. This is the market gap that NoBroker.com is addressing through its proprietary technology and tech-driven approach. With this TVC, we are highlighting our novel proposition to raise brand awareness across multiple geographies and to get more home owners to choose NoBroker.com for renting out their homes faster and without paying any brokerage.”

     

    Added Siva Prasad, Director, Marketing, NoBroker.com:“What NoBroker.com is doing is extremely disruptive and straightforward at the same time. By leveraging technology to remove the middlemen from the discovery process, the platform is connecting home seekers with property owners more seamlessly and efficiently. It is this simplicity and efficiency that we wanted to communicate through the TVC. We are confident that the target audiences will gain a better understanding of the superlative benefits NoBroker.com enables through the TV ad campaign.”