MxMIndia

Tag: Saumyajit Roy

  • Campaign to celebrate trailblazing elder women with tagline#Marchwithresilience

    Emoha Elder Care launches campaign for Women’s Day

    By Our Staff

    Creative_0303 Emoha Elder Care has launched #Marchwithresilience campaign to celebrate trailblazing elder women this Women’s Day. The campaign consists of a series of short video that features women in their 60s and 70s.

    Said Saumyajit Roy, Co-Founder and CEO, Emoha Elder Care: “India has witnessed countless number of courageous, strong women who have left a significant mark on our history. While some of them stand as icons of women empowerment today, most ordinary women living ordinary lives are often unrecognized. Thus, we decided to give a platform to these ‘ordinary women’ to narrate their tales of fairly ‘un-ordinary’ acts. We are trying our bit to contribute by recognizing these real change makers, the inspiring women who dared to lead and continue to serve as real examples for today’s generation as well.”

     

     

  • In the backdrop of the Covid-19 pandemic, the campaign seeks support to keep elders first, a priority and is focused on bringing cheer in their lives

    Emoha Elder Care launches #EldersFirstDiwali campaign

    By A Correspondent

     

    Emoha Elder Care has launched its unique #EldersFirstDiwali campaign. The campaign urges people to keep elders as first priority and seeks their support to make this Diwali special.

     

    Commenting on the commencement of the campaign, Saumyajit Roy, Founder, Emoha Elder Care said: “It is important to view this campaign through a much larger prism of the inherent challenges that elders in India face today. Most elders find themselves extremely vulnerable in current situation and are anxious about the thought of being held up in their homes. Therefore, there is an urgent need to create an elder focused support system that not only gives positive energy but also brings the much needed smile,” adding: “With this campaign, we are asking everyone to go and help an elder in their vicinity – it could involve helping them buy or putting up lights, do a household chore or even make a Rangoli for them or do anything else to bring a smile on their faces. It stems from a simple thought, we are just asking neighbours, friends and families to put elders at the forefront of the festivities around Diwali and bring the much needed cheer in their lives.”