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Tag: Saumya Rathor

  • Brings back iconic character Prem through use of hi-tech DeepFake technology

    Pepsi launches new campaign with Salman

    By Our Staff

     

    Pepsi has unveiled its latest campaign featuring brand ambassador Salman Khan.

     

    Speaking on the launch, Saumya Rathor, Category Lead, Cola, PepsiCo India, said: “As a culture-curator, Pepsi has constantly endeavoured to bring entertaining campaigns for its consumers through innovative storytelling. With Bollywood being a key consumer passion point in India, this new campaign takes the SWAG narrative several notches higher by featuring not one but two Salman Khans. For the first time in Indian advertising, we have leveraged hi-tech deep fake technology to recreate one of the most iconic characters of Indian cinema. We are confident that this campaign will resonate strongly with our consumers, given the entertainment quotient in this film.”

     

    Sharing his views on the campaign, Ayappa KM, Director of the film added: “For the first time in Indian advertising, Pepsi has used hi-tech DeepFake technology to resurrect Salman from the 1990s. While it’s a throwback to the past, the tech is a peek into the possibilities of the future. We have no doubts it’ll create quite a stir.”

     

  • To celebrate the finale of globally loved series, Money Heist

    Pepsi teams up with Netflix

    By Our Staff

     

     

    View this post on Instagram

     

    A post shared by Yashraj Mukhate (@yashrajmukhate)

    Pepsi is gearing up to celebrate the finale of the Netflix series, Money Heist by hosting a virtual fan party.

     

    Commenting on the upcoming event, Saumya Rathor, Category Lead, Pepsi Cola, PepsiCo India said: “Pepsi has always had a finger on the pulse of pop culture- thus, we’ve been able to bring forth relevant and exciting experiences for the SWAG generation. Pepsi is a quintessential party starter, and we look forward to creating the ultimate party experience for our consumers. In the first half of this campaign, we had the entire nation crave for the beautiful golden packs, and we are sure that this party will also be a celebration that everyone remembers.”

     

    Shilpa Singh, Director, Marketing Partnerships, Netflix India, added: “At Netflix, we are always looking for innovative ways to engage with our fans. The upcoming virtual fan party with Pepsi is a powerful platform to celebrate the fandom for Money Heist. With celebrity performances, the virtual fan party will make for an unforgettable experience, just like the iconic series itself.”

     

  • The tagline is #SwagWaliPepsi

    Pepsi unveils new campaign

    By Our Staff

     

    Pepsi has unveiled a new digital campaign kicked off by music composer – Tanishk Bagchi. The #SwagWaliPepsi campaign builds on the refreshment quotient of Pepsi .

     

    Speaking about the campaign, Saumya Rathor, Category Lead, Cola, PepsiCo India said: “With the #SwagWaliPepsi campaign, brand Pepsi is pivoting in pop culture and giving consumers a chance to express themselves in their own unique and irreverent way. We are confident that this campaign will add fun to the lives of the consumers in an inimitable Pepsi style”