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Tag: Saumen Roy

  • The event saw important facts about the necessity of toilets being discussed

    Madison IES executes innovation on World Toilet Day

    By A Correspondent

     

    Madison IES, the activation and experential unit of Madison OOH and Madison World recently completed another interesting event on World Toilet Day for its client ROCA Bathroom products by creating a giant WC installation in DLF Place Mall, Saket, New Delhi. The event saw important facts about the necessity of toilets being discussed and customers were motivated to be a part of this noble initiative by signing a Pledge. ROCA further pledged to create 50 toilets for every 10 pledges they received at the event.

     

    Sharing the objective behind the activation, Jyotsana Singh Kaushik, Sr. Manager PR & Digital Marketing, ROCA says, “The objective behind this event was not to just create awareness or brand presence, but to invite the public to pledge their support towards hygienic sanitation for every Indian in line with the PM’s vision. We have received an encouraging response and are in the process of allocating the toilets for under-privileged sections of society.”

     

    Speaking about the activation Saumen Roy, VP & Head, Madison IES says, “People generally hesitate to have a discussion on such a private topic as a toilet; but this activation succeeded in breaking this taboo. It inspired, motivated and educated those present to talk, discuss, inspire and sensitize others on the need to have proper sanitation for all.  Moreover we were all really delighted that we could pull off the project, from idea to execution in just 3 days time.”

     

  • The brief given to Madison IES was to position Eros Now as a new age digital platform

    Madison IES unveils Eros Now

    By A Correspondent

     

    Madison IES, the activation and experential unit of Madison OOH and Madison World has launched Eros Now, the online entertainment platform of Eros.

     

    The brief given to Madison IES was to position Eros Now as a new age digital platform and to achieve this, the logo was unveiled on a curved led screen. A mammoth logo entrance arch and a pink carpet presence went hand in hand with the theme of the event. Customized product stations were created  to give enhanced experience to media & guests.

     

    Akshay Sharma, Marketing Head, Eros Now said, “Madison really stepped up to the occasion to deliver what was expected from an event of this calibre. Their understanding of the brief to position Eros Now as a new age digital platform for today’s users reflected in every detail and at every stage of the event. The result was a blend of world class technology with flawless execution.”

     

    Saumen Roy, General Manager & Head, Madison IES, says, “Eros is an iconic brand and it is a matter of pride for us, having won the mandate from the pioneering global entertainment leader. We used a curved led and managed to setup  this mammoth task in less than 10 hours. We look forward to working on many such assignments with Eros in the near future.”