MxMIndia

Tag: satyan gajwani

  • A responsive website automatically adapts and resizes itself according to the resolution of a device. Hence, a single site is displayed in different visual formats with flexible images and fluid grids

    Zoom TV launches responsive website Zoomtv.in

    By A Correspondent

     

    Bollywood channel Zoom has ramped up its internet presence with a new responsive website, Zoomtv.in. Developed by Times Internet, the new website automatically adapts and resizes itself according to the resolution of a device. Hence, a single site is displayed in different visual formats with flexible images and fluid grids. In today’s world of multi-screen experiences, like phones, tablets, and computers, responsive sites automatically adjust to give the best experience for each one.

     

    Zoom TV has already established itself in the social media space, with 3.2 million fans on its Facebook page, 1.6 lakh subscribers on YouTube and a strong presence across Google+, Twitter, Socialcam and Pinterest.

     

    Satyan Gajwani

    The content on the website has also undergone a strong refresh. Besides regular channel programming, the site will feature exclusive videos and unused footages from the channel to offer depth to its video content. Satyan Gajwani, CEO, Times Internet, said, “Times Internet prides itself in developing cutting edge digital platforms. This is our first responsive design product for the market, complemented with a very strong technology platform. As consumption becomes multi-screen, ZoomTV.in is well positioned to serve content across devices.”

     

     

    Avinash Kaul

    “We have been, and continue to be, very serious about the digital presence of Zoom. We are revolutionizing the way we cover and distribute Bollywood content across platforms in relevant ways that inform and entertain our users at all times,” said Avinash Kaul, CEO, Zoom TV.

     

  • BoxTV's content includes blockbuster movies, TV shows, short films and much more that can be accessed via web browser, smartphones, tablets or any other internet-enabled device

    Online video entertainment service Box TV launched

    By Ananya Saha

     

    After a lot of buzz around its premium online video content service, Times Internet Limited has finally unveiled BoxTV.com in India, the US and UK. BoxTV’s content includes blockbuster movies, TV shows, short films and much more that can be accessed via web browser, smartphones, tablets or any other internet-enabled device.

     

    The website, which can initially be accessed only by invitation, will work on the ‘freemium’ model. Content will be available on an ad-supported free-to-user basis and the rest of the content will be available on a monthly subscription basis. The subscription in India is Rs 199 per month, in US $4.99 per month and in the UK, £4.99 per month. With 12 content partners currently, the content currently is available in English, Hindi, Telugu, Tamil, and Kannada. Box TV plans to add more regional content and more content partners. The site boasts of having accrued more than 50,000 invite requests following its invite-only alpha preview in August this year.

     

    Satyan Gajwani

    Making an impact with a paid model can be a tough strategy. Satyan Gajwani, CEO of Times Internet Ltd agreed, and said, “This is the first-of-its-kind model that we are trying in India. We are positioning ourselves as premium. We will not be offering user-generated content like YouTube. And we are sure that people who want to see the content we offer, will be ready to pay.”

     

    Mr Gajwani added, “In the US and the UK, it is easier to be a pay-model. It will definitely be difficult in India. In the first year, we will obviously be getting more subscriptions from outside India. However, we are hopeful that this ratio will change in the next 2-3 years.”

     

    Pandurang Nayak, GM-Digital Video Initiatives, Times Audience Network/Box TV, said, “With the premium content, we are targeting SEC A in urban markets in India. And we will be adding more premium content as we go along.” For India, thanks to the broadband issues, Box TV has an in-built auto-bandwidth optimizer for working well on low or inconsistent bandwidths.

     

    The premium video destination, though has no advertiser on-board yet, will be selling the space at price 3-4 times higher than the current internet sites in India, according to Mr Gajwani. Before opening the site for advertisers, Box TV is aiming at having a sizeable number of registered users. The marketing and promotional activities will also begin 2-3 months down the line. “We are aiming at finding early adopters, and make our service better on the feedback. Then, we will aim at viral growth. We will start marketing as the business model makes its case to spend,” said Mr Gajwani.

     

     

  • Times Internet Limited has announced that Satyan Gajwani will be its CEO with immediate effect. Rishi Khiani, currently CEO, has stepped down to pursue opportunities outside of the company.

    Satyan Gajwani is Times Internet CEO as Rishi Khiani moves on

    From the MxM Infodesk

     

     Moving Out: Rishi Khiani Moving In: Satyan Gajwani

    Times Internet Limited has announced that Satyan Gajwani will be its CEO with immediate effect. Rishi Khiani, currently CEO, has stepped down to pursue opportunities outside of the company.

     

    In an internal circular, managing director Vineet Jain said: Under Rishi’s leadership, TIL has grown its userbase by 150% to 28M visitors, has seen significant growth in revenues and launched strategic properties such as Gaana.com and the new indiatimes.com.

     

    We thank Rishi for his contributions to the growth and  success of TIL and wish him all success in his entrepreneurial endeavors.” Said Mr Gajwani, “We’re sad to see Rishi move on, but excited for his future ahead. Indiatimes has made great progress under his leadership, and I’m excited to take it forward to new and bigger heights. These are big shoes to fill but with such a strong team in place, I’m sure we’ll succeed.”

     

    Mr Gajwani will report to Mr Vineet Jain. Mr Khiani will stay on till August 17 to help in the transition.