MxMIndia

Tag: Satyajit Sengupta

  • Since Dainik Bhaskar has a significant presence in non-metro India, it had reported a comeback in fortunes soon after last year’s pandemic-led lockdown.

    Goodbye to discounts, as Dainik Bhaskar reports 2019-like volumes

    By Our Staff

     

    The Dainik Bhaskar group has reported volumes and yields of 2019 levels. According to a senior official, discounts have been dropped since around a month, and the revenues are now back to 2019 levels. Or thereabouts.

     

    Since Dainik Bhaskar has a significant presence in non-metro India, it had reported a comeback in fortunes soon after last year’s pandemic-led lockdown.

     

    Satyajit Sengupta
    Satyajit Sengupta

    Commenting on the development, Satyajit Sen Gupta, Chief Corporate Sales and Marketing Officer said: “This festive season, we are overwhelmed with large format advertising. Gatefolds, Jackets, Full Pages are delivering impact and brands are getting big visibility and recall. Two-wheelers like Hero, HMSI and TVS have each booked 15-20 large format advertisements with us in October. Four-wheelers are not far behind, with Tata Motors, Renault, Skoda, MG Motors and Kia leading the race for consumer mindspace with multiple full-page advertisements and innovations. Apple iPhone, One Plus, Samsung Mobiles, Reliance Digital, Haier Appliances, LG, Philips, BPL, Kelvinator, Voltas, Havells have all come in, again with full pages or larger formats. Tanishq has also taken only full pages with us this year, as have many others. October has brought forth festive cheer in our markets. Everything from Homes to Cars & Bikes, Appliances to Jewellery are in huge demand. Retailers & Dealers are barely managing to maintain stocks due to the strong buying pressure.”

     

  • For Dainik Bhaskar the advertising categories like real estate, jewellery, automobile, healthcare, FMCG and government have bounced back very strongly, the communique adds

    Retail market ad revenue is back to 90%, notes Dainik Bhaskar

    By A Correspondent

     

    In August Dainik Bhaskar achieved 90% of the advertising base of the retail market which contributes 70% of its advertising revenue, according to a communque which adds: “This clearly indicates that the non-metro markets consumption is back to almost normal.”  For Dainik Bhaskar the advertising categories like real estate, jewellery, automobile, healthcare, FMCG and government have bounced back very strongly, the communique adds. In the automobile category,  in the month of August,  Dainik Bhaskar saw 9% volume growth.

     

    Said Harrish Bhatia, President Sales and Marketing: “The markets of Rajasthan, Madhya Pradesh, Bihar and Gujarat have recovered much faster than expected and in certain categories like real estate and jewelry we have seen growth in Madhya Pradesh and Rajasthan.  The stronghold of Dainik Bhaskar in these markets is helping us to gain larger market shares.”

     

    Added Satyajit Sengupta, Chief Corporate Sales & Marketing Officer: “With the festival season round the corner and the Central Government announcing Unlock 4.0 we are very confident that companies will go all out to get the sales which they lost in April, May and June and hence advertising budgets shall be increased.”

     

     

  • Overtime there has been a definite shift in the role of women from merely celebrating the purchase of a car by the family to being an important ‘Partner’ in the decision-making, notes the study

    Women key influencers in auto purchase: Dainik Bhaskar-Lumiere research

    By A Correspondent

     

    A study conducted by research firm Lumiere Business Solutions and commissioned by the Dainik Bhaskar grouphas explored the role of women as a key influencer on the decision making process of the family’s purchase of an automobile.The key objectives of the research were to understand the role of women in the purchase of a 4-wheeler, identify what are the internal and external deciding factors around the purchase, and also study the media consumption and habits of consumers that lead to the purchase.

     

    Key findings:

    :: The role of women has evolved over years — from earlier, not being regarded as a partcipant in the purchase decision for an automobile, to now becoming a key influencer in the decision making process.

    :: Overtime there has been a definite shift in the role of women from merely celebrating the purchase of a car by the family, to being an important ‘Partner’ in the decision-making.

    :: This evolving role of women, can be considered a key communications input to advertisers to design the advertising communications around purchase of an automobile by the family, keeping women at the centre of the communication.

    :: The research reveals the different stages through which the woman of the house, guides the purchase decision: when the woman becomes the Enabler, Validator and Partner in the core decision making of the purchase of a 4-wheeler.

    :: While the men are the ‘financiers’ and may have more technical knowledge about automobiles, the women play an important participative role as a ‘sounding board’ across several parameters and actively leverages the internet to help in informed decision-making.

    :: The research revealed that women keep themselves updated through internet which is the most used medium to seek information; and read various newspapers for main local news, updates about family, food and fashion; and key trends, mainly scanning through headlines due to paucity of time.

    :: Women were also found to be the primary decision maker on household purchases upto Rs. 5000 including children’s education, grocery and domestic expenditures. However, they are playing a ‘participative’ and ‘supportive’ role in high value purchases like consumer durables, house, jewellery and 4-wheelers.

     

    Said Satyajit Sengupta, Chief Corporate Sales and Marketing Officer, Dainik Bhaskar Group:“The research has revealed some important nuances of how the role of women continues to evolve as a key influencer in the decision making process of high value purchases made by a family including an automobile. Gone are the times when women would not even be considered to express their opinions in important family or domestic decisions, and rather today, they are being seen to be playing a strong supportive role in every choice being made withinthe family. This is a key take-away to be used in creating targetted communications for automobile and other high-value purchases which were earlier thought to be made by men. The women are the influencers who are backing final purchase decisions and hence cannot be ignored in any communication by corporates”.

     

    Added Deepa Soman, Managing Director, Lumière Business Solutions: “An interesting observation of the research has been the changing mindset of women and their eagerness and enthusiasm in undertaking research in the form of information and deals around car purchase through the internet and other media, to support the husband’s decision towards final purchase. Women – whether housewives or professionals, are being seen to be proactively taking on more responsibility influencing the “right choice” aligned to the entire family’s needs. I believe, in a way, this signifies a certain ‘soft power’ that the family may not fully acknowledge but is definitely indespensible in the ultimate car purchase decision. For advertisers, this changing role and mindset can be a mine of information to be used and explored further.”

     

    The research was conducted in Ahmedabad and Jaipur, through focus groups as well as interviewing couples. All respondents were taken from the segments NCCS A+, A1, A2 & B1, within the age groups of 25-35 years & 36-45 years, comprising women with careers as well as housewives. Respondents were a mix of intenders and buyers of 4 wheelers who read a newspaper at least four times a week.

     

     

  • Veteran mediaperson Dr Bhaskar Das has joined the Dainik Bhaskar group as Executive President today

    BD joins DB today, as Exec President

    Bhaskar Das

    By A Correspondent

    Pardon the licence we’ve taken to play with the initials of two institutions in India’s media and entertainment and sector. An all-new journey in the lives of the two Bhaskars of medialand begins today. Veteran mediaperson Dr Bhaskar Das has joined the Dainik Bhaskar group today (Nov 2) as Executive President. Das has spent over three decades with The Times of India group and the last five-odd years with the Zee group.

    As reported by MxMIndia on September 11, Das’ contract expired with the Zee group in late October.

    This is a group-level position, and we are told by sources that Das will report to Bhaskar group director Girish Agarwaal and will work along with Satyajit Sengupta, chief of corporate sales and marketing, who incidentally also worked with The Times of India group before he joined DB.

  • With this launch, DB Corp Ltd now publishes seven newspapers with 63 editions across 14 states across India

    Dainik Bhaskar launches Surat edition

    By A Correspondent

     

    DB Corp Limited (DBCL) announced the launch of Dainik Bhaskar’s new edition from Surat in Gujarat. With this launch, DB Corp Ltd now publishes seven newspapers with 63 editions across 14 states across India.

     

    Commenting on DainikBhaskar’s successful Surat foray, Girish Agarwaal, Promoter Director, DB Corp Limited: “With the launch of Dainik Bhaskar in Surat, we have consolidated our presence and stronghold in Gujarat. Surat is a vast and unique market, with a developed industrial belt which is home to some of India’s leading corporates across textile, Information Technology and diamond polishing sectors. The region is taking progressive strides in expanding its infrastructure, transport, communications facilities and also has a strong cultural heritage.”

     

    Added Satyajit Sengupta, Chief Corporate Sales & Marketing Officer, DB Corp: “Our single-minded aim has always been to offer a world class, news-led product for consumers seeking not only news but analysis with insightful perspectives, issues that create a progressive impact on daily life, global developments and a segment of engaging content offering readership delight. At Bhaskar, brand building begins from the first day of our surveys when our research team first interacts with potential customers to introduce the product, the company and solicits views and feedback on their requirements, which in turn forms the basis of new product creation. All our activities have been focused on the single objective of creating a strong product with high value proposition. We look forward to fortifying our presence further in Surat and emerge as the choicest medium for advertisers.”

     

  • Sengupta was until Associate Vice President with The Times of India group in Gurgaon

    DB Corp appoints Satyajit Sengupta to head corporate sales & marketing, restructures top deck in S&M

    By A Correspondent

     

    DB Corp Limited (DBCL) publishers of Dainik Bhaskar, Divya Bhaskar, Divya Marathi and Saurashtra Samachar has announced the appointment of SatyajitSengupta as Chief Corporate Sales and Marketing Officer. Sengupta will be responsible for spearheading the Corporate Sales & Marketing Vertical for DainikBhaskar, a position left vacant after Pradeep Dwivedi moved on to join the Sakal Media Group a few months back.

     

    Sengupta brings with him over 18 years of experience in print media. He was until Associate Vice President with The Times of India group in Gurgaon where he was responsible for leading the Metro Response team and generating revenue for all Times Group publications from corporate clients. Commenting on the appointment, Girish Agarwaal, Non-Executive Director, DB Corp said “We welcome Satyajit on board. The expertise, experience and knowledge that Satyajit brings to DBCL further strengthens our marketing and corporate Sales function and reinforces our position as one of India’s largest and dynamic media conglomerates. Dainik Bhaskar is at an exciting stage of growth with several milestones to be achieved. We are confident that his proven ability to drive strategic growth, explore exciting avenues, and his leadership skills will contribute to the Group’s ambition of further strengthening the Bhaskar brand as we move forward.” Added Sengupta: “I am excited to lead an immensely passionate and talented group pf prefessionals at Dainik Bhaskar. Dainik Bhaskar is extremely well positioned to expand and tap significant opportunities within the Indian media landscape. I look forward to working with the entire Bhaskar team as we embark on this exciting journey.”

     

    Meanwhile, DB Group has also restructured the sales and marketing departments. It has  promoted Dharmendra Atri to lead special initiatives and Reema Datta As Head Of Corporate Sales Branch – North.

     

    Atri, who was earlier Head of Corporate Sales Branch – North, will closely work with Sudhir Agarwal, Managing Director, DB Group. Dutta, who was earlier an integral member of Atri’s team, has been promoted as Head of Corporate Sales Branch – North.