MxMIndia

Tag: Satya Raghavan

  • The association aims at supporting the rise of beauty content providers/ creators on the platform

    L’Oreal Paris collaborates with YouTube to hunt for India’s top beauty content creators

    By A Correspondent

     

    L’Oréal Paris has announced a collaboration with YouTube for the first edition of YouTube NextUp for Beauty Creators. This association aims at supporting the rise of beauty content providers/ creators on the platform.

     

    Commenting on the collaboration, Pau Gruart, General Manger L’Oréal Paris India said: “YouTube has built a global ecosystem of creators, who are gaining popularity and influence with every passing day. L’Oréal Paris, a brand synonymous with “You’re worth it” wants to be at the forefront of nurturing talent in the beauty creators’ space. This helps both the creators and us to build a world of beauty that’s inclusive, progressive and educational. We are proud to be partners with a platform that has risen to become the go-to destination for all beauty lovers across the globe.”

     

    Added Satya Raghavan, Director, YouTube Content Partnerships, India: “We are thrilled to associate with L’Oréal Paris, a pioneer in beauty across the globe, for the Beauty Creators edition of YouTube NextUp. YouTube is the hub for all beauty mavens and who better than L’Oréal Paris to coach the aspiring influencers to be their best. We aim to scout for passionate individuals who creatively showcase their love for all things beauty and help them develop their content along with our partners.”

     

     

  • Online video growth fuels boom in India’s YouTube creator community

    Culture Machine, OML, Qyuki and TVF announce new properties on YouTube

     

     

    On the eve of YouTube FanFest, YouTube announced that content partners Culture Machine, OML, Qyuki, and The Viral Fever (TVF) were set to launch four new original properties on YouTube.

     

    First out of the gate in April will be #LaughterGames, where nine comedy creators will launch their own comedy web series, featuring among others, YouTube comedians such as East India Comedy, Put Chutney and Kenny Sebastian, who are also starring in today’s YouTube FanFest. In the coming months, Culture Machine will be launching Beauty Hunt, a beauty/style-centric program, while OML will launch season 2 of its successful Comedy Hunt, the search for India’s next top comedy act. Qyuki will launch Jammin’, a show featuring Bollywood composers and YouTube music creators, while veteran web show creators TVF will be launching a search for the next generation of web series creators. In the South,  we will also see a Tamil Comedy Hunt with Vision Time, a Telugu Comedy Hunt with ETV, and Katha, a Tamil/Telugu web series property, later in the year.

     

    Satya Raghavan, Head of Entertainment Content at YouTube India, said, “India has undergone a content creator revolution. Over the last few years, Indian YouTube creators have gained millions of new subscribers and have taken over the imagination of the youth in India. In our view 2015 was a breakout year for the young industry and the ecosystem has really evolved in India, with mobile driving massive growth for online video consumption. Now, we’re seeing online creators break open the gates for a whole new kind of entertainment for Indians online, with advertisers looking to tap into this space in a meaningful way.”

     

  • The third edition of the special focus on digital brought together leading influentials to showcase the future of digital and explore this year’s theme, 'What pumps your heart'

    Digital is focus on Day 1 of Kyoorius fest

    By A Correspondent

     

    The three-day Kyoorius Designyatra started in Goa with the first day dedicated to digital with the IAA Kyoorius Digiyatra.

     

    The third edition of the special focus on digital brought together leading influentials to showcase the future of digital and explore this year’s theme, ‘What pumps your heart’.

     

    Moderated by Laura Jordan Bambach (of the agency Mr President) and Kevin Finn (from TheSumOf), the day of talks explored the immense and untapped possibilities in the digital space, and many of the speakers touched on ways in which it can touch people’s lives and make them a little easier. Nick Law, Global Chief Creative Officer, R/GA, started the day, explaining R/GA’s model of combining narratives with systematic thinking, or data and story to create impactful campaigns. Daan Lucas and Mike Pelletier (both of Random Studio) caught the audience’s attention with beautiful imagery and installations created for brands that combine art, technology and design. Bambach followed with her philosophy on how to keep work interesting rather than following the norms. She touched on Mr President’s take on social media through the Bacardi campaign.

     

    Satya Raghavan (Head of Content Operations, YouTube India) had the delegates entertained post-lunch with his insights into what people are really watching online. Next up, in a special session titled “What can digital do?”, MukeshJha and Janardan Prasad, co-founders of Autowale, had the spotlight on an app that can provide a sustainable income to rickshaw drivers. Nishant Patni, founder of CultureAlley talked about his app, Hello English, which is teaching millions of Indians how to speak English by localising the experience for different languages and contexts. Lydia Winters from Mojang, makers of the incredibly successful game, Minecraft, talked about how the game is building communities online and effecting change in real life, through their collaboration with UN Habitat, Block by Block.

     

    The last speaker of the day, John McHale, who heads the Experience Design Practive at digital media major SapientNitro, took the audience through his journey from college football to band member to designer and the four pillars that keep him inspired.

     

    Rajesh Kejriwal, Founder CEO of Kyoorius,said that some 1650 delegates were in attendance on the three days of the event with 31 speakers. What gives Kejriwal satisfaction is the presence of over 400 delegates from amongst corporate and advertisers. “Delegates will hopefully leave today with many ideas and insights on how to make the most of digital, and one of the themes today was the need to humanise it and bring it into the physical world. I’m looking forward to the next two days ahead,” he said.

     

    The three-day Kyoorius Designyatra ends on Saturday, September 12, with the British art and advertising body D&AD-backed awards for design.